Maintaining your social media

Untitled design (2)As a business owner, you’re constantly being told that building meaningful relationships with your customers is a key component of the success of your business. You hear all the time how you need to get on social media networks and get active. We, here at Purely Social, have been giving you tips for weeks on how to get started on Twitter, Pinterest, Linkedin, and Instagram ( you can find the links to those articles by clicking on their titles), but we haven’t really touched on what to do after you get started.

Getting started on social media is only half the battle. Once you do get started, continuing and maintaining a consistent flow is the other half. As a business owner, your main concern is running your business. This may mean making necessary phone calls, taking inventory, placing orders, answering correspondence, maintain accounts… the list goes on. For a lot of you, maintaining your social media is the last thing on your mind when it comes to running your business. Even though you acknowledge that it is vital to the success of your business, you may simply not know how to integrate it into your daily routine.  As a result, you may not have as consistent of a presence on social media as you’d like to. You post on your Twitter account once a week, your Facebook account once a month, and started Pinterest , Instagram, and Linkedin accounts that you haven’t even touched. This is no way to achieve a successful social media presence.

If your goal in social media marketing is to gain a social media presence to grow your business, you need to keep yourself in check.

  1. Conduct a monthly analysis of the best times to post on your social media accounts. As your following grows, your best times to reach your fans will change. Tools such as Tweriod keep you up to date on when the best times to tweet on Twitter are. This article helps with figuring out which times to post on Facebook, and Iconosquare is perfect for learning the best time to post on Instagram.
  2. Once you have these best times to post, you can focus your energy into those time periods. Contrary to popular belief, you don’t need to be clogging feeds all day every day to be successful. If your target audience is not online, then you’re burning energy that could be directed elsewhere.  Once you have those best times to post, you can just put those times into your scheduling tool (we use Buffer and Sprout Social).
  3. Consider composing a content calendar to help ease the pressure of coming up with content every single day. We have a whole series dedicated to best practices when putting together a content calendar.
  4. Make it a point during the day each day to check out what’s going on in your feed. You don’t have to sit there and stare at it, because you obviously don’t have time for that, but if you designate 3 times each day to take 20 minutes to scroll through your feed, engaging will be a pinch.

At breakfast or while you get dressed, you can catch what happened the night before and converse with the early risers; at lunch, you can scroll through will eating and catch what happened in the morning, and before bed you can catch anything that took place in between.

  1. Keep track of your progress. It’s as simple as recording your number of followers each week and tracking your analytics on whichever tool you choose to use. How will this keep you consistent? Well, it will help you monitor your growth and make you stay on track. For example, if you know you gain 30 followers weekly on average and one week you only gain 10, you know that you need to step up your game.  Also, by keeping track of your progress, you remain an active part of your social media marketing strategy. Rather than just marketing blindly, you can check whether or not what you’re doing is working and make necessary changes immediately.

In maintaining a social media presence consistency is almost as key as content. You can have spot on content, but if you post infrequently at random times, then it’s pointless. It’s important to achieve a rhythm and once you achieve that rhythm, it’s important to keep with it. If you fall out of rhythm, you end up having to do the work all over again which hinders growth.

Tell us what methods you use to stay consistent, or what obstacles you’ve come across in trying to stay consistent.Do you agree with the 5 methods we’ve shared? We want to hear from you! Talk to us in the comments below, email us, or @ us on Twitter. We look forward to hearing from you all!

Twitter 101- Defining Common Terms Part 2

Last Wednesday, we discussed and defined 6 of the most used terms on Twitter. This week, we’re back again with a few more terms to add to your twitter arsenal. These terms aren’t quite used as often as the others, but are still important to know.  Let’s get started…

Image Tweet chat

The easiest way to explain a Twitter chat is to liken it to a chat room from the days of AOL and AIM. Tweet chats are a great way to converse with others in your niche and engage. They can be arranged by anyone, but usually work better with planning.   A hashtag is used, as previously discussed, to group all tweets covering the chat together and make for easy tracking. #MMchat, for example, is a chat on the topic of social media that takes place on Monday nights. Every Monday night, you can go on Tweetchat.com and participate! A fellow blogger actually has a great post that highlights the benefits of Twitter chats for your business. There are a nice variety of awesome topics to choose from and a wide variety of schedules. Anyone can participate by simply using the hashtag to connect the tweet to the group and chiming in. It’s a great way to meet like-minded people and be social!

Trends

This is a term often used to refer to popular topics being discussed on Twitter. Trends occur when a large portion of Twitter users are discussing a particular topic. You’ll often see trends during popular televised events, political issues, popular news topics, and such, and if you go to your home page, you can find these by going to your home page.

*Fun fact: tweet chat hashtags can start trends if there are enough people chiming in*

Lists

Curated lists of Twitter users are great way to organize your Twitter feed into easily view able categories. You can even include people you don’t follow in your lists. For example, if you’re a gardener who wants to put together tweets about summer squashes during the summer, but don’t really want to follow all of the prize winning squash people, (lol definitely could have said that better, but sit with the image of prize winning squash people and tell me you’re not chuckling a little…no? …OK moving on) you can put together a list for your reference and keep that category readily available for your use.

Twitter Card/ Player Card

If you’ve seen people post videos on Twitter and you’re wondering how, they probably used a Twitter card.  These twitter cards make it possible to attach video to tweets that link to your content. As visual marketing is becoming increasingly popular, this will definitely help increase engagement and attract attention.

Tell us what your favorite Twitter terms are in the comments section below or on Twitter and feel free to share this image with everyone you know and tag us!

 

Happy Hump day!

Twitter 101- Defining Common Terms Part 1

The wonderful world of Twitter can hit you in the face like a 6 degree wind chill on a mean winter morning (you homegrown Cali folks probably don’t know too much about that…be glad!). Saying that Twitter is overwhelming to a newcomer is an understatement. With the 140 character rules, hashtags, abbreviations, and specific lingo, it’s pretty much its own subculture.  BUT that doesn’t mean that you can’t acclimate and join along for the ride. To help with your acclimation to Twitter, we came up with this Twitter Dictionary, Twictionary, if you will **wink**

Twitter Dictionary (1)

RT – Retweet

A Retweet happens to you when you’re awesome and have kick ass content that people deem share-worthy, OR when you find someone else who’s awesome and can’t help but to share their content. You can post a Retweet by clicking the button that looks like this Screen Shot 2014-03-19 at 12.45.28 AM

Once you click this, you have the option of Retweeting the post as is or editing it a little before Retweeting.

Retweeting is a way to show your appreciation for another users curation (or creation) and share the love to your followers helping to expand their reach. Not to mention, it’s great to use sparingly as a filler when you want to break up posts that you are tweeting yourself. (Check out our blog on that here.) It’s always good to have a balance. Conversely, when people RT your content, it enables you to gain notice across Twitter  and expand your reach; it may even inspire others within your niche to follow you.

 #- Hashtag

You see these everywhere, but aren’t quite sure of the point. A fellow blogger has a great post detailing the what, why, and how of them if you’d like to check it out.

To use a hashtag, you type the pound/ number sign accompanied by your topic without including any spaces. For example, if you were looking to organize tweets or write a new tweet surrounding the topic of wedding cakes, for example, you would use the hashtag #weddingcakes. Refining hashtag usage is highly recommended and it is always beneficial to be as specific as possible. Hashtag optimizers such as Tagboard or Ritetag enable users to choose the right hashtags for their tweets and gain higher engagement.

Hashtags are often overcomplicated and, as a result, misused.  The main purpose of hashtags are to categorize and organize posts and create trends. For example, if you type #smtip into the search bar on Twitter, you’ll find several tips about social media practices. Several brands use these tips to monitor the response to their ads and such. Be careful, though. Hashtags can be used by anyone, meaning if you are organizing a hashtag around your brand, it can definitely be hijacked and used incorrectly. More on that later.

DM- Direct Message

Direct messages are pretty self-explanatory. They are messages that can be sent directly between users. Too often, marketers use this as a way to spam or sell and too seldom, companies neglect to use them. The proper way to use DM is to send a customized private message to a follower, not Auto DMs. I repeat, NOT Auto DMs. Stop it, people. It doesn’t make any sense really. People don’t even read them, but I digress.

@- Reply/Mention

The @ sign is the best way to mention someone in a tweet or let someone know that the tweet you are posting is targeted towards them.  When you sign up for Twitter, you are given a twitter handle which is in the format: @yourhandle and this identifies you across the platform. When you tweet to someone with an @, it shows up in their mentions to let them know that you’re talking to them.

This is a good way to communicate outside of a DM and a great way to thank those who follow you or favorite your content. It’s also a great way to get a conversation started between several users at once.

If you’d like to talk to us, simply click the Screen Shot 2014-03-19 at 1.12.26 AMbutton and start off with “@purelysocialtip”. Then you can share your thoughts with us. Brace yourself, though, because we’ll write back and pick your brain!

 FF – Follow Friday

Follow Friday is a Twitter tradition where users recommend to other users who to follow. It’s often used as a hashtag, #FF or #FollowFriday accompanying the handles of the chosen ones.

 MT- Modified Tweet

Modified tweets are seldom used. They are basically paraphrased RTs… that’s literally it.

Hope this helps clear a few things up. There’s more to come, but in the meantime, tell us, what your favorite Twitter lingo is to use or if you have any questions about Twitter lingo you’d like clarified. We’d love to know it! Follow us on Twitter or here on our blog and tweet and comment away.