5 Best Tips On Sharing Content

besttipsonsharingcontentHi everyone! It’s Holly here. I’m back once again to let you know a few tips I’ve picked up on sharing your blog content across the web so that even superstars like Johnny Depp can find it… A girl can only dream!

As we all have learned by now, blogging and content sharing go hand in hand. While having great content on your blog is definitely important, sharing that content is equally vital.

Imagine hosting a dinner party full of celebrities and forgetting to hand out the invitations. The dinner party has everything you could need to make it incredible, but no-one attends because you haven’t shared the information (or handed out the invitations). Blogging is no different. You could have an interview with Princess Kate Middleton on your blog where she gives you the inside scoop on her outfits for next season but if you forget to tell anyone that the interview exists, then no-one is going to look at it which is why sharing your content across the right platforms, using the right strategy and format is vital in making your content popular. Poor Kate..

Every time an actor stars in a new movie, you will see they are working the media circuit by appearing on chat shows and doing magazine shoots. This is because throughout these appearances, they are promoting their new releases to let the world know it exists. Celebrities are clever little creatures aren’t they? Well you can be equally as clever. Sharing blog content is a little bit different from appearing on chat shows, but it’s not necessarily hard to do.

So how can you share your content like the pros? Here, we take a look at different methods on how and where to share your content.

1 – Automatically share your content.

There are several platforms available that will automatically share your content to social media. Twitterfeed is the platform that many top bloggers use to share their content. Despite it’s name, Twitterfeed shares content across more platforms than just Twitter. Registering is as simple as entering in your details (name, email address, fingerprints.. (jokes)) and your social media handles. You will also be asked to allow Twitterfeed to post on your behalf thus allowing access on those platforms. Then, just sit back and watch as you let it do all the hard work for you. Twitterfeed shares content to Twitter, Facebook, Linkedin and other platforms automatically, saving you time and effort. (meaning there’s time for creating more good content not to watch more episodes of Dr Phil on the television…)

It is also worth using programs such as Hootsuite and Buffer to schedule tweets to promote your posts at a later time to ensure you cover different worldwide time zones. When you go to sleep in the US & Canada, people in the UK are just waking up! Covering different time zones will give more people the chance to see your content.

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2 – Add A “Share this” link to every post

Have you ever been on a blog and noticed the blogger has their social icons and a “share this” link at the bottom of every post? Well that’s because they’re pretty savvy when it comes to sharing their content. That blogger is encouraging their readers to share their content for them meaning more people see it across different platforms. You could do your blog a huge favour by adding one of these social bars to your blog. Blogger offers an ‘add on’ for free and WordPress also have several plugins for this such as “Ultimate Social Media Icons” which will make things much simpler for you to implement.

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3 – Use The Blogging Community!

Bloggers are a supportive bunch and as long as you support them, they are quite happy to return the favour. Here are a few ways to use the blogging community to your advantage:

  • Comment on other blogs. This is something we have covered in previous blogs but it’s still a really good way to share your content. If you comment on other blogs with a relevant comment and drop your link at the end, that blogger and other commentors are more likely to visit your blog. Here’s an example of a good comment to leave:

“Please tell me this skirt is available to buy in the UK? I really want the red version to wear for my Christmas party. You look amazing in it! (insert your blog link here)”

By adding this kind of comment, you have asked a question (meaning the person is more likely to visit your blog to reply) and you’ve made the comment personal to the content proving that you’re not just looking to drop your link.

  • Join Twitter Chats! Every day different twitter chats are ongoing using different hashtags such as #lbloggers #fbloggers #bdib and #bbloggers. Hundreds of bloggers (and brands) join in these chats and talk to other bloggers and share each others content to their followers.

Joining a chat is really simple and anyone can do it. Just search on Twitter for one of the hashtags to see when a chat is live. You’ll be surprised at how many visitors you receive and also by how many blogger friends you will make!

3 – Competitions

Again, something else that has been touched on previously is competitions. Running your own competition on your blog is a fantastic way to share your content and encourage visitors. You don’t need a huge budget to run a competition, anything from a gift to a voucher works well and is welcomed with open arms on social media. In fact, it’s a visitor gold mine.

If for example you have a $20 voucher to give away, then write a post about the voucher on your blog and share it on social media encouraging your followers to “follow” and “retweet” your content. This method will literally have your content seen by thousands of users which will encourage more people to follow your blog. If you run a competition once per month, as an example. You are likely to see a decent increase in visitors and content sharing.

4 – Search Engines

Waiting for your new blog post to be picked up by the search engines can have you waiting for months on end. If you want Google, Bing and other search engines to pick up your content quickly, it might be worthwhile manually submitting your content. It’s really quick and easy to do and if you add the Bing and Google submission tools to your favourites as part of your blogging routine, it will quickly become something you automatically do. Search engines might still take some time to rank your content using this method but it is definitely worth trying out.

5 – Summary

To summarise, sharing your content is probably equally as important as creating good content. Using word of mouth is great for telling people when a new shop has opened in your area, or to let people know that there’s a new yoga class opening but not so effective for letting people at the opposite side of the country (or even the world) know about your latest blog post, which is why these methods for sharing your content are so important.

If you have any tips and tricks to tell us, we would love to hear from you! Please feel free to comment below or tweet us at @purelysocialtip
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Trading ca$h for followers

BEWARE OF TRADING CASH FOR FOLLOWERS (1)

As a business owner on social media, your followers are pretty much your bread and butter. It’s a given that without any followers on social media, you’re obviously not reaching your target market, but with all the wrong followers, it’s probably just as ineffective.  You’ve probably seen posts like the one below offering blank number of followers for blank amount of money and wondered: “should I do it?.” The short answer is no. From our research, there are several real services out there with which you can purchase thousands of followers for a set amount of money, so you can go from 0 followers to 5,000 followers in a short amount of time for the right price, to seem more legit, but why not?www.purelysocialmedia.com

  1. When you buy followers you don’t get to choose any demographics, so you’re just getting a bunch of random people following your page. You can be as diligent as you want to with your posts and provide the perfect information at the perfect time for your target market, but the problem is your pool of followers is a wreck. Even if all the followers you purchased are actual real, active accounts (which is highly unlikely), the chances that they are also your target audience is slim. As a result, you end up stuck with a bunch of followers that couldn’t care less what you’re posts are about, which brings us to the next point: interaction.
  1. Your social media influence scores are based on your interactions with others (Kred) and how you drive others to interact with you (Klout). If you’re active on your social media accounts and are constantly engaging with others, you’ll have a decent Kred score, but if nobody is interacting with you, your Klout score will suffer. If you had grown your following organically, you can be pretty confident that your followers are interested in what you have to say and motivated to engage with you. With purchased followers, you’re probably dealing with a lot of random accounts that are either mostly automated, fake, or dormant i.e, no one is engaging with you. This is not good; engagement is a key component of familiarizing yourself with your audience. When you engage with your followers, you can get a feel of who they are and can begin to develop your customer profile i.e, their likes and dislikes, feedback, preferences… all things that can help you to customize your product or service to better speak to your target audience.
  1. You could end up spamming your followers. Some of these services that allow you to buy followers automatically opt you in to send out multiple automatic direct messages to your followers. This not only includes the followers you bought, but ALL of your followers. This could damage relationships that you’ve previously established and cause you to appear incredible (not the good kind).

All in all, buying followers is more of an aesthetic solution. You will appear to have more followers and a high influence, but you will not be in line with your goals. Therefore, in our opinion, buying followers is pretty pointless. It’s much better to have followers that are truly interested in your business, or at the very least, your industry; otherwise, you’re wasting your time putting effort into your social media profile.

Agree? Disagree? Let us know your thoughts in the comments below or on Twitter. Have you tried buying followers, or do you know anyone who has bought followers? What was the outcome?

Twitter 101- Defining Common Terms Part 1

The wonderful world of Twitter can hit you in the face like a 6 degree wind chill on a mean winter morning (you homegrown Cali folks probably don’t know too much about that…be glad!). Saying that Twitter is overwhelming to a newcomer is an understatement. With the 140 character rules, hashtags, abbreviations, and specific lingo, it’s pretty much its own subculture.  BUT that doesn’t mean that you can’t acclimate and join along for the ride. To help with your acclimation to Twitter, we came up with this Twitter Dictionary, Twictionary, if you will **wink**

Twitter Dictionary (1)

RT – Retweet

A Retweet happens to you when you’re awesome and have kick ass content that people deem share-worthy, OR when you find someone else who’s awesome and can’t help but to share their content. You can post a Retweet by clicking the button that looks like this Screen Shot 2014-03-19 at 12.45.28 AM

Once you click this, you have the option of Retweeting the post as is or editing it a little before Retweeting.

Retweeting is a way to show your appreciation for another users curation (or creation) and share the love to your followers helping to expand their reach. Not to mention, it’s great to use sparingly as a filler when you want to break up posts that you are tweeting yourself. (Check out our blog on that here.) It’s always good to have a balance. Conversely, when people RT your content, it enables you to gain notice across Twitter  and expand your reach; it may even inspire others within your niche to follow you.

 #- Hashtag

You see these everywhere, but aren’t quite sure of the point. A fellow blogger has a great post detailing the what, why, and how of them if you’d like to check it out.

To use a hashtag, you type the pound/ number sign accompanied by your topic without including any spaces. For example, if you were looking to organize tweets or write a new tweet surrounding the topic of wedding cakes, for example, you would use the hashtag #weddingcakes. Refining hashtag usage is highly recommended and it is always beneficial to be as specific as possible. Hashtag optimizers such as Tagboard or Ritetag enable users to choose the right hashtags for their tweets and gain higher engagement.

Hashtags are often overcomplicated and, as a result, misused.  The main purpose of hashtags are to categorize and organize posts and create trends. For example, if you type #smtip into the search bar on Twitter, you’ll find several tips about social media practices. Several brands use these tips to monitor the response to their ads and such. Be careful, though. Hashtags can be used by anyone, meaning if you are organizing a hashtag around your brand, it can definitely be hijacked and used incorrectly. More on that later.

DM- Direct Message

Direct messages are pretty self-explanatory. They are messages that can be sent directly between users. Too often, marketers use this as a way to spam or sell and too seldom, companies neglect to use them. The proper way to use DM is to send a customized private message to a follower, not Auto DMs. I repeat, NOT Auto DMs. Stop it, people. It doesn’t make any sense really. People don’t even read them, but I digress.

@- Reply/Mention

The @ sign is the best way to mention someone in a tweet or let someone know that the tweet you are posting is targeted towards them.  When you sign up for Twitter, you are given a twitter handle which is in the format: @yourhandle and this identifies you across the platform. When you tweet to someone with an @, it shows up in their mentions to let them know that you’re talking to them.

This is a good way to communicate outside of a DM and a great way to thank those who follow you or favorite your content. It’s also a great way to get a conversation started between several users at once.

If you’d like to talk to us, simply click the Screen Shot 2014-03-19 at 1.12.26 AMbutton and start off with “@purelysocialtip”. Then you can share your thoughts with us. Brace yourself, though, because we’ll write back and pick your brain!

 FF – Follow Friday

Follow Friday is a Twitter tradition where users recommend to other users who to follow. It’s often used as a hashtag, #FF or #FollowFriday accompanying the handles of the chosen ones.

 MT- Modified Tweet

Modified tweets are seldom used. They are basically paraphrased RTs… that’s literally it.

Hope this helps clear a few things up. There’s more to come, but in the meantime, tell us, what your favorite Twitter lingo is to use or if you have any questions about Twitter lingo you’d like clarified. We’d love to know it! Follow us on Twitter or here on our blog and tweet and comment away.

Is your ego getting in the way of your social media success?

Today just looking through the highlighted posts on WordPress and I came across The Daily Post article, Don’t Undermine Your Comment with a Plug and it got me thinking…

Is your ego getting in the way of your social media success?

As a business or an individual with a service or product to promote chances are you are on one or more social platforms. Your objective is typically to grow awareness, build engagement and ultimately sell a product. But if you’rE fixated solely on making a sale, then I’m sorry, my friend, growing a significant presence on social media will prove to be a challenge.

Keep at the forefront of your mind what social media was originally created for. At it’s essence, social media helps people connect with 1other individuals who share their likes and interests. People are not on social platforms to be sold, they are on them for the engagement and entertainment they experience. The fact of the matter is that people are very good buyers! Thanks to the internet many people will do extensive research before making a purchase, comparing features and prices amongst competing brands. The problem for businesses big and small is not getting lost in the sale. People buy from people and businesses that they know and trust. Developing these relationships takes time! The most successful brands and individuals utilizing social media today realize this and do it well. If your goal is to have a large following that’s loyal then you better bring some serious value to the table.

  • Daily you should be freely providing this value as well as opportunities for your followers to interject with their own experiences and knowledge.
  • The best way to grow is to get out there! Follow and read the content that other individuals in your space are sharing.
  • Engage with people that have larger active followings by commenting with genuine interest or praise.
  • When followers reach out, reach back! Whether it’s positive or negative feedback it’s an opportunity to learn from a potential customer and possibly change their opinion of you, based on your response.
  • A little gratitude can go a long way! People love to be publicly acknowledged, show them how much you appreciate they’re interest in what you have to say!

3 Ways Social Media Automation on Twitter is Antisocial

Are you a passive poster or an interactive user?

Automation is a wonderful tool when you’re a busy business owner who just wants to get a message out and have no time to sit, type, and post. You can post all around the clock without lifting a finger! And herein lies the problem.

Broadcasting is fine for television news, but has no place in social media. Automation is not the problem; it’s how people are using it that is.

Here are times where automation makes social media antisocial:

Film reel image courtesy of flowercat (Flickr Creative Commons)

Film reel image courtesy of flowercat (Flickr Creative Commons)

You send an auto DM (direct message) out as soon as people follow you.  

PROBLEM: Unless you change your settings, people whom you don’t follow cannot respond to your auto DM. This obviously makes it awkward when you ask a question in your auto DM and the other person wants to answer.  Also, it’s really unnecessary to do.

SOLUTION: It’s much simpler to thank them in a tweet, not to mention more polite

You schedule your tweets via a third party site (Hootsuite, Buffer,…)  and never actually monitor your feed.

PROBLEM: You miss out on possible responses to your Tweets and appear disingenuous to followers when you don’t reply back at all or respond really late. Your tweet history is all about you. There’re no retweets that share the tweets of others, It’s just you broadcasting your thoughts and overselling yourself. Major turnoff!

SOLUTION: Pop in once in a while and retweet something that interests you. Your feed should be a nice mix of tweets from you, retweets of others, and responses from your engagement. (See “Distribution of Tweets” chart below)

distribution of tweets pie chart

You schedule the same tweets repeatedly.

PROBLEM: Not only is it annoying to see the same tweet over and over again, but it makes you look like you don’t care. This has to be THE most obvious sign that you’ve automated your Twitter account and aren’t even checking it. Not to mention that if you’re doing this, you most probably aren’t engaging.

SOLUTION: Yea, yea, we get it. You’re busy! But it would behoove you to take some time to vary your tweets so that the same 4 aren’t in rotation. Take some time to do more research and find more articles in advance if you really MUST automate your tweets.

There’s a way to automate without it being so obvious. What way is that? Well, that we’re still crafting. We don’t automate our twitter =D, BUT we understand why people do. We’re going to do some more digging and dedicate a whole post about how to automate effectively, because we’ve seen plenty people who appear not to get any sleep at all because they’re tweeting all around the clock and still managing to be engaging. Don’t worry, we’ve got you covered!

Disagree with something we said? Call us out in the comments below. Like something we said? Tell us why and retweet us! We’d greatly appreciate it and we’re great engagers!

Stay tuned. We’ve got plenty more for you.

 

Oscars Shatter the 4th Wall

Unless you’ve been living under a rock, you’re well aware of how good this year’s Oscars were.

Ellen DeGeneres did an exceptional job… As expected!

Our guest contributor, Kelly Lucente, CEO of Re-Tool Marketing dives into the significance of the selfie seen round the world..

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A certain selfie taken this past Sunday achieved its mission in breaking the world record of retweets.  You know what I’m talking about…the Oscars!  When Ellen DeGeneres, in all of her spontaneity, gathered 11 other celebrities in the middle of the Oscars for a selfie, she darn near broke the Internet and actually broke Twitter.  But, my question is “why”?  What was so different about this awards show than any of the others?  The Grammy’s had plenty of selfies, and no big story stemmed from that.

Read more…

5 Simple Steps that will help you to START gaining followers on Twitter

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(Image Credit – Twitter bird: http://www.designcontest.com/twitter-all-stars/)

Can’t gain followers on Twitter consistently? You’re over thinking it. Follow these 3 simple steps and you’ll be gaining followers regularly in no time.

 We started our Twitter page on Valentine’s Day, Feb. 14th  (no particular reason), but we didn’t really start working on it until President’s day, Feb. 17th.  As it is a Twitter for business, we only added 4 of the friends it suggested from our email address, because the others weren’t relevant to our subject matter (more on that later). By Feb 18th, we had over 30 followers. Today, as I’m writing this blog, we have 120 followers. That’s 120 followers gained in 14 days and it was quite simple to do. Here’s what we did:

5 SIMPLE STEPS THAT WILL HELP YOU TO (1)

1.    Wrote a short and sweet bio that concisely and clearly stated our purpose. Check it out here. Don’t over complicate it. Use keywords that clearly define who you are. If you’re a pastry chef who specializes in designing wedding cakes, for example, you might say “experienced pastry chef. Wedding cake connoisseur. Food lover,” or something to that effect.

2.    Followed influencers in our industry. A simple Google search or hashtag search on Twitter will reveal to you who these people are if you don’t know already. For our purposes, we searched “#socialmediamarketing,” “SEO,” “contentmarketing” to start. To determine whom to follow, we reviewed their bio and tweets to see if they were, indeed, in our industry and looked at their number of followers. Typically, we only followed those who had a following of over 1000.

 3.    Paid attention to the “You Might Also Want to Follow” suggestions. When you follow someone new on Twitter, a little box drops down with other people who may post similar topics. Pay attention to this box, there’re some great suggestions!

 4.    Retweeted content that we genuinely found interesting.  When you retweet the content of influential people, you show your support and gain exposure. People may not know who you are yet, but they may know those influencers that you’re following. But don’t get too carried away! Don’t post any and everything you see. Take a moment to review the content you see and ensure that it is something you feel comfortable representing.

5.    Engaged with tweets and comments that interested us. Don’t force it. If you aren’t interested in a tweet, you just aren’t. But if you are, I’m sure the person would love to know that. Tell them why you’re interested. Start a conversation!

 That’s literally all we did to start. Just by doing this, we gained 120 followers in two weeks. I know that sounds gimmicky, but it’s the 100% truth. Let us know if you try it and how it works out for you!