So recently while working on a project a colleague of ours kept referring to this acronym K.I.S.S. (Keep it simple & sweet) and it struck a cord. We thought it wise to write a blog article on this acronym and how we believe it relates to social media.
First and foremost, time and time again we see businesses over-think and over-complicate their social media efforts. Keep in mind that social media is intended to be fun and a virtual space to engage with others, that’s it! If you make a sale or gain a new customer through social media that’s fantastic, but if that is the primary focus of your social efforts you’re going to seriously struggle. People are tired of being marketed to and they certainly don’t want you doing it on their social accounts, so when it comes to marketing your business on social media it’s best to get creative but keep it simple!
Before you even jump into the social media space you need to ask yourself a few questions. (The following questions were presented by Mark Schaefer at Social Media Success Summit 2014):
- What makes your business unique? Why do your customer’s choose to do business with you? It’s worth it to take some time to survey your current customer base and ask they what it is about your business that gets them to continue to do business with you. The value that you think you bring to your customers and they value they perceive you bring are most likely quite different.
- What is your overall company culture and can it support a social media presence? Is your business flexible enough to make the necessary and timely changes that social media often calls for?
- Are you open to listening to others, building relationships and engaging with your potential customers? To be successful on social media you need to remove your brand’s ego and be open to and genuinely interested in learning about others. Observe what is happening in your space and then dive right into the conversation. If you plan to have multiple people within your organization participate in your social media, take the time to create some guideline and rules of conduct to avoid avoidable hiccups.
- What platforms are right for you? We’ve said it before and we will say it again you do not need to be on every platform at all times. It is best to take each platform one at a time and build a strong presence. Keep in mind that not everyone is on every platform so do your homework. Where are your customers and where is your competition?
- What will be your source of rich content? This question will be simple to answer if you’ve taken the time to really answer the previous questions. Blogs, podcasts and videos are all great sources of rich content. Determine how you can enrich and enhance old and existing content. Update older blogs, convert a blog into an infographic or short video. There are lots of inexpensive and free tools available to help business owners create unique and interesting content.
- The final and most important question is “What does success on social media look like for you and your business?” It’s best to get a few of the key individuals in your organization to contribute their thoughts on this topic as well. It’s best to set goals and define success so you can know when you’ve achieved it and set new ones. Just remember that social media success takes time and patients, trial and error, so be consistent and clear with your efforts.
Once you’ve taken the time to answer these questions now it’s time to create a plan. This is actually the first step we take with all of our clients. Create a plan of action. The number one issue with social media is that business can begin to feel overwhelmed with content creation and posting when there is no plan in place. Once you’ve done a little investigation into your competition and have determined what your source of unique rich content will be map out your week. For example, Facebook is not a platform that requires you to post everyday multiple times a day, but Twitter, on the other hand, requires multiple posts throughout the day and a higher level of engagement.
Map out your week and be sure to include weekend posts. Even though you’re on these platforms for business purposes most of your followers and customers are there for entertainment and interactions. People are consuming content on their commutes to and from work, on their lunch breaks, in the evenings and on the weekends during their down times. Post your content to be visible when the most amount of eyes are available. If you choose to post on LinkedIn consider posting between 6:30am and 7:30am or after 6pm. Writing a blog? Research shows that Monday’s at 11am is the best time to post; however, we have found that Tuesdays and Thursdays at 11am are best for us.
Determine what type of content you will share on which days and to which platforms. Here is just a framework to help you understand and guide you in developing your own plan:
- Monday: Answer frequently asked questions
- LinkedIn 7am & Facebook 11:30am
- Tuesday: Post blog
- Google+ 12pm & Twitter 11am,12:15pm, 1pm, 4:30pm, 5:45pm, 6:30pm
- Wednesday: Share an infographic or video
- Google+ 8am & Facebook 12:30pm
- Thursday: Share a DIY or tips
- LinkedIn 6pm
- Friday: Share an aspect of your company culture or highlight the achievements of an employee
- Facebook 9am & Google+ 11:45am
Keep in mind that you do not want to post the exact same content on the same day to multiple platforms so consider having 2 categories per day or re purposing old content. Another thing you can try is creating two images and two versions on copy for the same piece on content. But no one wants to see the exact same thing you posted on Facebook on Google+ 15 minutes later. The most important thing is to have fun with it. Think of social media as your bridge between Public Relations and Marketing in real time. It allows you the opportunity to engage and communicate your brand in real time. Keep it simple, make it fun and be authentic and you’ll soon find your social media success!
If you find yourself struggling, shoot us an email. We’d be more than happy to give you a few pointers to put you in the right direction. In the meantime, share this article with fellow professionals and small business owners who you think may be interested and let us know what you think! We love chatting on Twitter or in the comments below!
As a business owner on social media, your followers are pretty much your bread and butter. It’s a given that without any followers on social media, you’re obviously not reaching your target market, but with all the wrong followers, it’s probably just as ineffective. You’ve probably seen posts like the one below offering blank number of followers for blank amount of money and wondered: “should I do it?.” The short answer is no. From our research, there are several real services out there with which you can purchase thousands of followers for a set amount of money, so you can go from 0 followers to 5,000 followers in a short amount of time for the right price, to seem more legit, but why not?
- When you buy followers you don’t get to choose any demographics, so you’re just getting a bunch of random people following your page. You can be as diligent as you want to with your posts and provide the perfect information at the perfect time for your target market, but the problem is your pool of followers is a wreck. Even if all the followers you purchased are actual real, active accounts (which is highly unlikely), the chances that they are also your target audience is slim. As a result, you end up stuck with a bunch of followers that couldn’t care less what you’re posts are about, which brings us to the next point: interaction.
- Your social media influence scores are based on your interactions with others (Kred) and how you drive others to interact with you (Klout). If you’re active on your social media accounts and are constantly engaging with others, you’ll have a decent Kred score, but if nobody is interacting with you, your Klout score will suffer. If you had grown your following organically, you can be pretty confident that your followers are interested in what you have to say and motivated to engage with you. With purchased followers, you’re probably dealing with a lot of random accounts that are either mostly automated, fake, or dormant i.e, no one is engaging with you. This is not good; engagement is a key component of familiarizing yourself with your audience. When you engage with your followers, you can get a feel of who they are and can begin to develop your customer profile i.e, their likes and dislikes, feedback, preferences… all things that can help you to customize your product or service to better speak to your target audience.
- You could end up spamming your followers. Some of these services that allow you to buy followers automatically opt you in to send out multiple automatic direct messages to your followers. This not only includes the followers you bought, but ALL of your followers. This could damage relationships that you’ve previously established and cause you to appear incredible (not the good kind).
All in all, buying followers is more of an aesthetic solution. You will appear to have more followers and a high influence, but you will not be in line with your goals. Therefore, in our opinion, buying followers is pretty pointless. It’s much better to have followers that are truly interested in your business, or at the very least, your industry; otherwise, you’re wasting your time putting effort into your social media profile.
Agree? Disagree? Let us know your thoughts in the comments below or on Twitter. Have you tried buying followers, or do you know anyone who has bought followers? What was the outcome?
So, as we previously mentioned, a Content Calendar is a great way to organize your thoughts and efforts. To successfully leverage social media for your business, your efforts MUST be calculated! And by calculated we mean that everything you do from a marketing standpoint has to be measurable. In part 1 we discussed creating a framework of content topics as well as the importance of developing Master Copy Lists to pull from when posting to your preferred social platforms. We cannot stress to you enough that you DO NOT have to be on every platform all the time, you should get comfortable with one to two platforms at a time to avoid feeling overwhelmed. Social Media is a 24/7 medium and it can be exhausting trying to be present on multiple platforms simultaneously.
Grab all of the information you’ve compiled and pull out a dry erase board, calendar, or notebook; however you best organize your thoughts, go with it! First you’ll want to jot down all of the dates of important events related to your business. These should include your Google+ Hangouts, Networking Events, Blog Releases, Sales, Holidays, Charity Events, and anything that you do of interest related to you business. Word of wise, if you have a less than glamorous product or service you sell, i.e. insurance, gardening tools, computers, rather than littering people’s feeds with sales ads, attempt to share with them your company culture. Show people what makes you and your product unique!
Pencil or type all of these events into a calendar that you can refer to as you build your content calendar. Aim to map out at least a month to a quarter in advance. We advise constructing your content calendar in an automated site such as HootSuite, SproutSocial, Buffer etc. Using the times suggested by your analytics (you should be updating this at least monthly), create posts centered around your events calendar. Make sure that your content is a nice mix of images, videos, quotes, and compelling copy… Sprinkle in some appropriate humor, be genuine and occasionally speak from the heart!
We want to automate the content that is imperative to the marketing of your business, because then that frees you up to truly be social, engaging with your followers and others. If you want to get noticed on social media start noticing and acknowledging others. If the time is taken and the measures are in place, you will save energy as you begin to understand what’s working and what’s not. The largest hurdle you will have to over come is the limits of your creativity and willingness to create original content. The digital currency of your brand is it’s content. So be prepared to do it yourself or hire some help.
When you review the content in your calendar you should ask yourself a few questions… Is this visually appealing? Is this entertaining or informative in any way? Will this look good on a mobile device? It is projected that by 2020, 80% of all media will be digital with a global media consumption average of 90 hours a week. Don’t get swept away in the sea of content. Invest the time in great content or your just wasting your time!
Your content calendar should be designed to be flexible. If after a month things aren’t working, then begin to tweak your content and try it again. You will have to be patient and play around with things before you figure out what works best for you. But once you do you will just fall into a rhythm. Social Media is not cookie cutter so what works for other businesses might not work for yours. Be prepared to experiment and have fun!
Set goals to achieve, such as growing your followers, engaging with others, increasing blog views or hangout attendance. Creating a plan to get noticed, reduce your stress, and work smart!
We would love to hear your insights or questions… So please be sure to leave a comment below.
You may or may not have heard about the NYPD Twitter Outreach FAIL. For some odd reason, somebody in NYPD PR thought that it would be a marvelous idea to ask people to post photos of themselves with officers using the hashtag #myNYPD. This resulted in an influx of photos of police brutality from not only NY, but nationwide. Yikes!
This goes back to our post about Social Media Etiquette. Don’t ask questions you don’t want the answer to, or, in other words, don’t ask questions you aren’t prepared to answer. Rule number one of marketing is brand knowledge. You can’t market a brand you aren’t fully knowledgeable about….well you can, but you will most likely fall on your face.
Here are some tips to help prevent you from making the same mistake that NYPD made:
- Learn your brand. Not just what you perceive your brand to be, but what your target market perceives it to be, as well. NYPD attempted to highlight the positive of NYPD, but failed to realize that the NYPD brand had already created quite a notorious name for itself in terms of police brutality. From a marketing standpoint, NYPD stands for “Courtesy, Professionalism, and Respect,” but unfortunately its public strongly disagrees. If NYPD’s PR department had realized this or cared about this, they would have known that they needed to repair the brand’s image prior to promoting it.
- Be Proactive. Google Alerts allows you to enter a search query you’d like to monitor and receive constant email updates when that search query appears in the latest Google results. This is an awesome opportunity to stalk yourself. You can monitor your name, the name of your business, and your industry to stay on top of everything that arises. This way, if there is any negativity surrounding your business, you will know about it and be able to strategize a way to handle it before it blows out of proportion. Issues are like a mysterious rash appearing on your body; it could be a simple allergic reaction curable with Benadryl or it could be something serious and life-altering. The only way to find out is to investigate. With today’s internet reliant technology, your customers are for sure doing their due diligence and researching you. It is in your best interest to research yourself, as well and stay on top of it!
- Face issues head on. Don’t cower and hide or ignore the fact that issues exist. This will only allow them to fester. Sh*t happens! Regardless of what you do or how kickass your brand is, there will most likely be someone somewhere at some point who has something negative to say… and this is outside the trolls who are just busting your chops and being Debbie Downers. It’s frightening, but it’s the truth! Unfortunately, for NYPD, they have a whole angry mob of people who have negative things to say… and show, (Eek!) but they were not prepared to handle it. This is why need to constantly be aware of your brand.
Social media marketing is scary. You have to step down from your brand pedestal and interact with your uncontrolled public, and trust, they will not hesitate to tell you exactly how they feel about your brand. That’s not the part that matters, though, and a lot of brands miss that point and resort to deleting negative comments or staying behind the glass window. What matters is how your brand reacts to the negativity and whether or not you display that you care. If you brush it off and act like it doesn’t matter, you prove your public right, but if you grow a pair and face the issues head on, your public will respect you and your brand will improve. Remember, your brand is nothing without the people.
What displays of total social media epic failure have you seen from brands. Please share in the comments below or on Twitter and include links if you can find them. We love interacting with you guys!
This series is based on the wonderful teaching found in The Social Media MBA by Christer Holloman
If you’ve been following us here or on twitter (@PurelySocialTip), then you would know that we strive to provide you with the most relevant and practical information regarding your business’ presence on social media. And if you just stumbled upon us for the first time then let us welcome you!
Here at Purely Social™ our focus is on supporting small businesses with the information they need to successfully create a presence on social media that gets noticed. We have never claimed to be experts or gurus on the subject, rather we’re entrepreneurs who see the power of social media and strive to learn as much as we can on the subject daily. We love social media, because we’re naturally social people. Social Media is changing everything we know about communicating and engaging with people. It’s exciting, challenging and scary all at the same time!
Gone are the day’s of the elusive corporate voice. No longer is it acceptable to tell customers what they need or want. In our global, 24/7 digital age, customers have taken their power back, telling brands and businesses what they want and need. Today’s customer does their homework! Taking the time to research products for the best price and quality prior to making a purchase. Meaning, now more than ever it’s important for businesses to start listening to their consumer. For those who resist and have dragged their feet to get in the game will find a loss in market share to competitors who have jumped right in! Today’s consumer wants honesty, transparency and authenticity from the companies they do business with.
Brands and businesses that understand this new found opportunity to foster relationships with their customers get the formula:
It is this balance between marketing the brand and the human element that you as a business owner have to strike. See despite all of our advance technologies, the fundamentals of the human socialization has very much remained the same. People inherently have a deep desire to share, collaborate and create with one another. Social Media is no different, the top 3 things people enjoy doing online are:
- Share ideas
- Share product knowledge
- Help their peers solve problems
Does your business provide any other these services, and if not how can you begin to? Well now that you know what people are doing online we would advise you to take the time to listen to what your customers are saying. Stop guessing what they want or need and start listening to them, because there is a good chance they are telling you everything you really want to know.
Armed with some customer knowledge, now the real work begins. If you want to successfully leverage social media for your business then you’re going to have to be calculated! And by calculated we mean that everything you do from a marketing standpoint has to be accountable. Set objectives and timelines to measure what works. A Content Calendar is a great way to organize your thoughts and efforts.
Begin by developing guidelines for your engagement, especially if your not the only individual who handles your business’ social media. Take the time to think about how you want people to interact with your brand and how your brand will interact with people. Consider the good, the bad and the ugly! It’s work, but trust me it’s better than damage control.
Now you’re ready to start organizing your content. Keep in mind that you want to give special consideration to the fact that above all your plan needs to be flexible to accommodate the unexpected. However, feeling as though you need to regularly get the creative juices flowing and create new content can be daunting. Select four to six topics that you want to cover on your social media every week.
We advise creating a Copy Master List for each platform, modify the drafts as you deem suitable. Having a list of solid posts to pull from will help save time when it comes to automating posts. Lastly, pull out your calendar!
The aim is to plan out the next quarter. Look at upcoming events, sales your planning or major holidays that are significant to your business and fill them into your calendar. Next set objectives that are measurable, consider the necessary lead times for effective promotion and the effort it will take to meet the objective. These posts should be considered additions to your posts that cover your previously determined topics.
To be continued…
How and Why to Engage Engage Engage
If you ask any knowledgeable social media marketing professional what is on their top 5 list of important factors for success on any social media platform, we guarantee that the word “engagement” will be somewhere in there. Content may be key, but engagement is the click you hear when you turn the key. Engagement makes the world go ‘round!
Some of you may not even be sure what “engagement” even really means. You hear it all the time, but you’re not clear as to what it entails. Because we’re so awesome, we came up with this acronym to help explain how to engage.
Share your knowledge! Why not? People sharing knowledge is the reason that anyone knows anything for the most part. If you have something to contribute, don’t hold back! Feel free to lend a helping hand. If you happen to have an article that could prove helpful to your niche or to a conversation, share it!
This goes back to basics, simply be kind to your peers and if you see someone who needs help and you can help them by either offering a resource or assisting them personally, help out. Encourage their growth and build relationships. Once you build a relationship with people within your network, you extend your reach! Not to mention, you now have a dedicated audience who is eager to hear anything you have to tell them, because you developed that trust. Being a decent human being is really all it takes.
Mike Stelzner once mentioned in a podcast that if you’re afraid to give out free information because you’re afraid that people won’t need to buy your product/service after you give them that information, then you need to re-evaluate your business. He’s right! We’re not saying share your innermost secrets that you spent years crafting and perfecting, but tips & tricks and detailed how-to’s? Why not! Give your followers a reason to want more. Give them helpful tips on how to use your product, or tips relevant to your niche, and they’ll notice. Word-of-mouth is still one of the most rampant forms of advertising. You have no idea who they know.
If someone retweets your content, follows you, or compliments your work, appreciate it! This goes back to the basic “please” and “thank you” we were taught as children. Somehow, people completely lose their manners when it comes to social media. Don’t be that person! Of course, at some point, it gets a little crazy and you can’t possibly thank every single person that follows you. In that case, a mass thank you is fine. People love being acknowledged; it’s human nature!
Don’t be afraid to stand out or say something different or uncouth. Standing out may actually attract positive attention and draw people in to read your post. We’ve seen posts titled “Social media is bullshit” and “You’re pissing into the wind with blogging & social media if you don’t REALLY know what your audience wants.” Sure, they’re both a tad on the vulgar side, but they catch your eye and make you WANT to find out more on the article. Be honest, how many times do you actually read the articles that other people post?
Last, but not least, have a little bit of fun with it. Be yourself! Don’t be afraid to be comical, sarcastic, or animated! Share funny pictures and jokes and show your personal side. People like that! They like to know that they’re talking to a human and not an antisocial broadcaster!
See! Engaging is simple. Don’t take the social out of social media. Focus on socializing, connecting, and engaging, and you’ll see success in no time!
If you’re having any trouble or have any questions, don’t hesitate to @ us on Twitter @PurelySocialTip or leave your comments down below. We practice what we preach and would love to engage with you!
The wonderful world of Twitter can hit you in the face like a 6 degree wind chill on a mean winter morning (you homegrown Cali folks probably don’t know too much about that…be glad!). Saying that Twitter is overwhelming to a newcomer is an understatement. With the 140 character rules, hashtags, abbreviations, and specific lingo, it’s pretty much its own subculture. BUT that doesn’t mean that you can’t acclimate and join along for the ride. To help with your acclimation to Twitter, we came up with this Twitter Dictionary, Twictionary, if you will **wink**
RT – Retweet
A Retweet happens to you when you’re awesome and have kick ass content that people deem share-worthy, OR when you find someone else who’s awesome and can’t help but to share their content. You can post a Retweet by clicking the button that looks like this
Once you click this, you have the option of Retweeting the post as is or editing it a little before Retweeting.
Retweeting is a way to show your appreciation for another users curation (or creation) and share the love to your followers helping to expand their reach. Not to mention, it’s great to use sparingly as a filler when you want to break up posts that you are tweeting yourself. (Check out our blog on that here.) It’s always good to have a balance. Conversely, when people RT your content, it enables you to gain notice across Twitter and expand your reach; it may even inspire others within your niche to follow you.
You see these everywhere, but aren’t quite sure of the point. A fellow blogger has a great post detailing the what, why, and how of them if you’d like to check it out.
To use a hashtag, you type the pound/ number sign accompanied by your topic without including any spaces. For example, if you were looking to organize tweets or write a new tweet surrounding the topic of wedding cakes, for example, you would use the hashtag #weddingcakes. Refining hashtag usage is highly recommended and it is always beneficial to be as specific as possible. Hashtag optimizers such as Tagboard or Ritetag enable users to choose the right hashtags for their tweets and gain higher engagement.
Hashtags are often overcomplicated and, as a result, misused. The main purpose of hashtags are to categorize and organize posts and create trends. For example, if you type #smtip into the search bar on Twitter, you’ll find several tips about social media practices. Several brands use these tips to monitor the response to their ads and such. Be careful, though. Hashtags can be used by anyone, meaning if you are organizing a hashtag around your brand, it can definitely be hijacked and used incorrectly. More on that later.
DM- Direct Message
Direct messages are pretty self-explanatory. They are messages that can be sent directly between users. Too often, marketers use this as a way to spam or sell and too seldom, companies neglect to use them. The proper way to use DM is to send a customized private message to a follower, not Auto DMs. I repeat, NOT Auto DMs. Stop it, people. It doesn’t make any sense really. People don’t even read them, but I digress.
The @ sign is the best way to mention someone in a tweet or let someone know that the tweet you are posting is targeted towards them. When you sign up for Twitter, you are given a twitter handle which is in the format: @yourhandle and this identifies you across the platform. When you tweet to someone with an @, it shows up in their mentions to let them know that you’re talking to them.
This is a good way to communicate outside of a DM and a great way to thank those who follow you or favorite your content. It’s also a great way to get a conversation started between several users at once.
If you’d like to talk to us, simply click the button and start off with “@purelysocialtip”. Then you can share your thoughts with us. Brace yourself, though, because we’ll write back and pick your brain!
FF – Follow Friday
Follow Friday is a Twitter tradition where users recommend to other users who to follow. It’s often used as a hashtag, #FF or #FollowFriday accompanying the handles of the chosen ones.
MT- Modified Tweet
Modified tweets are seldom used. They are basically paraphrased RTs… that’s literally it.
Hope this helps clear a few things up. There’s more to come, but in the meantime, tell us, what your favorite Twitter lingo is to use or if you have any questions about Twitter lingo you’d like clarified. We’d love to know it! Follow us on Twitter or here on our blog and tweet and comment away.
Today just looking through the highlighted posts on WordPress and I came across The Daily Post article, Don’t Undermine Your Comment with a Plug and it got me thinking…
Is your ego getting in the way of your social media success?
As a business or an individual with a service or product to promote chances are you are on one or more social platforms. Your objective is typically to grow awareness, build engagement and ultimately sell a product. But if you’rE fixated solely on making a sale, then I’m sorry, my friend, growing a significant presence on social media will prove to be a challenge.
Keep at the forefront of your mind what social media was originally created for. At it’s essence, social media helps people connect with other individuals who share their likes and interests. People are not on social platforms to be sold, they are on them for the engagement and entertainment they experience. The fact of the matter is that people are very good buyers! Thanks to the internet many people will do extensive research before making a purchase, comparing features and prices amongst competing brands. The problem for businesses big and small is not getting lost in the sale. People buy from people and businesses that they know and trust. Developing these relationships takes time! The most successful brands and individuals utilizing social media today realize this and do it well. If your goal is to have a large following that’s loyal then you better bring some serious value to the table.
- Daily you should be freely providing this value as well as opportunities for your followers to interject with their own experiences and knowledge.
- The best way to grow is to get out there! Follow and read the content that other individuals in your space are sharing.
- Engage with people that have larger active followings by commenting with genuine interest or praise.
- When followers reach out, reach back! Whether it’s positive or negative feedback it’s an opportunity to learn from a potential customer and possibly change their opinion of you, based on your response.
- A little gratitude can go a long way! People love to be publicly acknowledged, show them how much you appreciate they’re interest in what you have to say!
We need to cover a few things in the realm of etiquette when it comes to your business’ social presence.
If you’re looking to truly succeed as a local business in this social world you should keep a few thing in mind:
A little gratitude goes a long way!
Take the time to thank fans and followers for their likes, share, comments and re-tweets. You could automate it but what would that say? I know that automation is about efficiency and there are time when automation is appropriate, like weekends and when you have a general message that you want to repeat. But you still have to actively participate in the conversation. Automation removes the social aspect, and people know the automated posts from the active ones.
**Here’s a tip for Twitter: If you’re using Twitter through a mobile app (phone or tablet) you can make drafts, that you can easily tweet through out the day or week. See below for a step by step how to!
Start by clicking the icon in the top right corner to write a tweet as you normally would.
Select “cancel” from the top left corner and click the “save draft” option that comes up.
Later, you can go back, select the icon that says “me” in the lower right hand corner, scroll down towards the middle of the page and there are your drafts! Click on the draft you’d like to post to open it up and post as you normally would.
Always remember the human element.
Direct Message Auto Responses have really been frustrating and honestly is Social Media SPAM! Not to mention the fact that if you send an auto response to someone you don’t follow, they won’t be able to respond. Allow people to build a relationship with you on a platform before you ask them to follow on another. Just because a lot of people are doing doesn’t mean it’s right. It’s much better and much more respectful to send them a tweet thanking them. You’re better off shouting a person out publicly, because they can then re-tweet, favorite, or share it. People love being acknowledged. This is also a great way to capture genuine followers.
Don’t ask questions you don’t want answers to!
In doing research for a client’s blog, two major brands were discovered that appear to just push out content with little engagement. In fact one brand appear to have actually deleted a comment that could be viewed as negative. What a shame that they did so, because they totally missed out on an opportunity to interact with someone and provide their reasoning behind the concept of the content. Remember that’s the whole reason why you’re even on social media to begin with.
Building a relationship involves a give and take. The number one thing to remember on social media is to ALWAYS ENGAGE. Not only does it look good, but you also build real relationships. You have an opportunity to learn your customer base (and maybe even your competition). When a customer knows and trusts you, you have much more leverage than if they just see you in passing. Think about it!
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