How To Use Instagram In The Beauty & Fashion Industry

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Often I’m asked how I keep up with so many different social media platforms for my beauty blog. The answer is simple: research! Before deciding on four of the platforms that I thought are most beneficial to my business, I took some time to do research and really see what platform was best for me. See more about that process here. Of all the social platforms I’ve used, Instagram is easily one of my favourites as it is effective for promoting my blog content and interacting with my followers. Not forgetting to mention that I’ve found gaining new followers to be relatively easy on Instagram (Bonus!).

So how can you use Instagram to promote your business?

Well, there are a few elements of Instagram to explore including using hashtags effectively, promoting your brand and how to gain new followers (we’re even discussing the pro’s and con’s of ‘buying’ followers #controversial). First, let’s talk about Instagram in general.

Firstly, Instagram is a photo sharing app. You can only access your Instagram via a cell phone or smart device. Initially, when I started using it, I found this frustrating because I wanted to access Instagram on my laptop or desktop PC when I was working rather than going on my phone and accessing it. Now, however, I actually prefer Instagram being an app rather than a website because it makes it more personal. As you will know if you read these articles regularly, I’ve mentioned that being personal is a followers goldmine. If you offer a personal touch to your online presence, people are going to interact with you as they do with their friends or family on social media. Not only that, but you can post to Instagram during your social hours without having to load a computer. #LazyBlogger…

In terms of content, keeping the pictures close to your business theme is recommended to ensure your potential followers know what they are to expect should they choose to follow you. Don’t be afraid to post up a cute cat picture now and again though, it shows you’re human and who doesn’t love a cute cat? (I’m Holly and I am a cute cat addict). Try to keep your content unique – no-one is interested in seeing the same thing on several accounts. New content is what engages your visitors.

Oh and for those of you who are like me and prefer to pre-schedule, you can also use Buffer or other social media management apps to time your instagram posts. You can thank us later.

 

Using Hashtags Effectively

The social media world is centered round hashtags right now. People are using guaranteed big search items like the Kardashians dropped into everyday statuses and conversations to attract a larger audience. Some hashtags attract a bigger audience than others, but just because a lot of people may see your post, doesn’t mean those people will click on it or interact with you. To effectively promote your blog, brand or business, you will be looking to encourage interaction on your social media pages. Very seldom will anyone visit your website or business based on a sweeping glance. More likely, is that they will visit if they see something relevant to what they’re searching for.

If you load a search engine and search for ‘popular Instagram hashtags’ you will see everything from #instadaily to #happy and #winitwednesday amongst dozens of others. While those hashtags are fantastic for posters who have daily content, who have a happy picture to share, or are hosting a competition. In the beauty and fashion industry other hashtags are proven to be most effective. Top beauty and fashion hashtags include:

  • #bbloggers (beauty bloggers official hashtags where other bloggers see the content – many of my followers are actually fellow bloggers so don’t forget to reach out to others in the same industry as you!)
  • #OOTD (Outfit of the day where people searching for this are looking for fellow fashionistas and fashion inspiration)
  • #hairspiration (gorgeous hairstyles from colour to styles can be found under this hashtag)
  • #fashion or #psfashion (pretty explanatory and #psfashion is for plus size fashion)
  • #makeuptutorial (short video clips showing mini makeup tutorials)

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Of course, there are dozens of other hashtags that can be used, so take a look at Top-Hashtags to take a look at more.

Using the hashtags in your post is simple. Steer clear of adding them throughout the status and always use less than seven in each post. A lot of people recommend using three or less, however as a personal opinion, I don’t mind seeing five or less and a lot of other instagram users have similar thoughts.

Here’s an example of an Instagram post using hashtags:

*insert image* – Loving this gorgeous eyeshadow. Who else thinks copper eyeshadows are beautiful? #bbloggers #makeup #copper #beauty

How To Gain Followers

Normally on social media, you can spend hours on end commenting on statuses and will get little to no followers. However Instagram is a whole new ball game. By searching for hashtags in the search feature, you will find thousands of users with similar interests to yours. Simply ‘liking’ their photo and commenting can encourage that user to not only follow you, but to also interact with you.

People like to be part of something popular, so once you get above 200 followers you are more likely to see an increase in followers simply by posting regularly. Which brings me to my next point, buying followers.

This is a controversial one because a lot of people dislike the thought of ‘buying’ followers. A lot of people might think there is no point in buying followers (I, myself, choose not to but it doesn’t mean I never will). Because people like to be part of something popular, you’re more likely to gain followers when you already have a lot of followers which is why some bloggers use sites such as fiverr.com to buy followers. It’s not against any rules as long as the accounts are active and comply with the standard user rules of Instagram so this is really a personal choice.

You can also promote your Instagram posts if you have a decent budget. For more information on this head on over to the Instagram help pages.

One thing is certain, Instagram is a social media platform that will always be around. With literally millions of users posting daily, the advertising and promoting potential for your business is endless.

We would love to hear your thoughts on Instagram (and what your thoughts are on buying followers!) so please do feel free to leave your comments below or tweet us @purelysocialtip

Cracking the Deep Web: How to Get Steady Customers Fast and Free

Hi Guys, Mika here!

As you know, we’ve been increasing our team to include a few new bloggers varying in expertise. The newest member of our team, Leah Zitter, has a wealth of experience in SEO and the deep web. This week’s article is an introduction to just that. Enjoy! 

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Three years ago, I used the Deep Web to promote my website that offers hidden jobs for freelancers. As far as I know, I was and remain the first person to do so.

I invested three hours a week using Deep Web engines.

Within that first month, I gathered 375 visitors.

What is the Deep Web?

The Deep Web consists of all sites that are hidden from search engines such as Google, Yahoo, Bing, or DogPile. Regular search engines can only retrieve information from pages that are accessible to it or that are large enough to be discovered. But there are many other groups on sites such as Twitter, Behance, Ryze, forums, password-protected business sites, Tumblr, Reddit, or up-and-coming blogs that are inaccessible because they are too small, password-secured, or not registered with search engines.

The science journal Nature notes that Google only indexes 16 percent of the surface Web and misses all of the Deep Web. This means that about 3000 out of 1 web pages are hidden from engines. Think of the ocean and the hiddenness below. The ocean is your worldwide web. Underneath is your deep or invisible web. This is where your clients chat.

I sought tools that could probe this hiddenness so that I could connect with them.

Why I used the Deep Web

Part of the reason I turned to the Deep Web was because I was looking for other ways to conduct free surveys. I also wanted to probe my targeted person’s subconscious needs. I wanted to connect with them in as real a way as I could and show them I could help them. For that to occur, writing articles was not enough. I wanted to talk with them; to capture their words for help so that I could refer them to my service. Along the way I sought their opinion. The engines that probe the deep web helped me do this. They helped me make some of my posts viral.

I collected 78 FB followers from zero in 2 months and gathered references from those who tweeted their thanks.

Method

I spent 8 months tracking down uncommon engines that dated since 2000. I investigated those that survived. Engines dip in and out of existence regularly, so, for instance, I wrote a few articles on MetaSearch.org only to have that amazing search engine die within months of those articles  being published.

I also read books on the deep web such as The invisible Web: uncovering information sources search engines can’t see by Chris Sherman and kept up-to-date with events on the Deep Web via researchbuzz.me.

Thirdly, I probed and used some of the methods of certain HR recruiters who had devised their own systems for spooning out hidden names.

Most important, I am a research scientist with an advanced degree in logic and formal training in Search Engine Marking. I used that training to fiddle with different keywords and algorithms running some for a few months before adding or replacing with others to see which terms, posts and sites were most popular and effective.

Here are the results.

Deep Web Engines: Top 3 for advertising and marketing on forums and groups

Boardreader – You’ll want to use the ‘Advanced Search’ to help you make the most of this site. Few engines need as exact keywords as this does. Surprisingly, I found the Imbd option helpful.

Omgili –‘Oh My Gosh I Like It’ really does help you find communities, message boards, and discussion threads on any topic. Type in your key words (I used ‘looking for freelance _’) and access Discussion Posts or Blog Posts. You may find News Articles helpful.

Webring – Find people and groups who share your interest. It is small (because its relatively new) but its members are more earnest than on FaceBook and you can engage with them at greater length than you can on Twitter.

Deep Web Engines: Top 3 for advertising and marketing on social media

Socialbearing.com – This engine helps you drill Twitter. It is excellent for tracking real-time conversations.

Twazzup.com – This is a new all-in-one Twitter search engine. Twitter has other search engines that you can use such as OneRiot and Louis Gray, but the helpful thing about Twazzup is that you can type in whatever interests you and Twitter returns all – noise and all.

Smashfuse.com – Terrific. Smashfuse travels FaceBook, Twitter, YouTube, Google+, Pinterest, Vimeo, Tumblr, and Flickr among others. It is also fast. Minuses: It lacks advanced options. (I add date or country to the keyword or I simply use general keywords. The latter option is probably best).

Deep Web Engines: Top 2 for advertising and marketing on blogs

Blogsearchengine.org – This engine swims through stumbleupon and delicious. Minus: It lacks advanced options.

MeltwaterIceRocket.com – This is one of the most powerful blog search engines. It searches blogs, Twitter, Facebook, and sites on the worldwide web. I  use the advanced search options to type in certain words such as ‘ paying submissions’, the date (‘today only’) and tag – which searches for words in the post. Example [tag: writer telecommutes].

Deep Web Engines: Top 3 for getting eyeball-boggling content

Dotmos.com – It helps you dig news in your field that you may less likely see on the common search engines. I use it for real-time conversation and for creating content.

GigablastGigablast is an open source engine. You’ll find its advanced search options below the blue border of its title. I sometimes also use ‘Ixquick’.

Tiptop insight engine – This engine captures news. If you’re savvy with your keywords, it can help you capture real-time conversations. The engine needs permission from Twitter to grant you access but it digs up from pages that are well beyond Twitter.

Interesting, right? Feel free to reach out in the on twitter, via email, or in the comments below with any questions, comments, or if you need help implementing. We look forward to hearing from you!

 

 

 

 

How Snapchat Can Be Used In The Fashion & Beauty Industry (Including Bloggers!)

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Hi everyone!

It’s Holly again back to give you some more insider information on Snapchat and how it can be beneficial to the beauty and fashion industry. Last week, we discussed how to set up and use SnapChat, so now that you’re a pro, it’s time to put your practice into good use and efficiently use the platform for your business or blog.

A lot of people might be wondering how the beauty and fashion industry can benefit from using a social platform such as Snapchat and the answer is simple – it builds a community. Releasing new products is all fine and well, but in order to make those products the most sought after items in the business, you will need to create some sort of community and hype around them which is where Snapchat fits in just nicely.

Let your followers become industry insiders…

As we mentioned in the “beginners guide to Snapchat”, anything you post to your followers will disappear in 10 seconds. To some this might seem like a pain, but actually, it makes your followers feel as though they are part of an exclusive club where they have had a ‘sneak peak’at something that a lot of other people might not have seen. It gives them a backstage insight to the industry and that is where the Fashion and beauty industry can use Snapchat to their advantage.

Fashion week is the biggest week on the fashion calendar which will see everyone from high street to designer brands showcasing their latest and upcoming trends for industry insiders and press. Unfortunately, us mere mortals don’t have the status to mingle with Kimye and Victoria Beckham so we rely on press coverage to let us in on the inside scoop. Now, brands are turning to Snapchat to document snippets of insider knowledge and backstage model diva drama for their followers to see. As each clip only lasts 10 seconds before it disappears forever and ever, followers will be left wanting more which will encourage social media interaction and even increased visitors to your website. (Remember, Visitors = Sales!). Brands such as Juicy Couture, Burberry & Alexander Wang all use Snapchat to promote their brands. If it’s good enough for them… right?

So, as a small Fashion brand, how can you use Snapchat for your business?

IMG_1007It works quite similarly for you as it does for the large companies. When new products are being created, perhaps consider capturing a snippet of a creative meeting, of fabric swatches, or of an upcoming advertorial for the season ahead. Because you are only showing a 10 second clip of it, you leave your followers wanting more as was mentioned earlier. This also works for beauty brands too where you can showcase new product ideas, color swatches and new packaging. As a beauty and fashion blogger myself, I can safely say I love this kind of content and even though I know the brands are trying to sell themselves, I fall for it hook, line and sinker. I want to buy the new products and I want to be the first to know all about them.

You can also send exclusive offers to your Snapchat users. So for example, you can take a picture of a dress and include the caption:

“20% off for Snapchat users using code 0000

the snap only lasts 10 seconds so not only will this encourage your viewers to act immediately, it also lets them feel as though they are part of an exclusive club. Of course, everyone wants to be part of an exclusive club, just like I want to be part of Taylor Swift’s Squad… Moving “swiftly” on. (pun intended).

Now that we’ve taken a look at how Snapchat is great for promoting Fashion and Beauty Brands, let’s take a look at how Fashion & Beauty Bloggers like me can benefit from using it.

I’ve been blogging for almost five years, and since starting out, I’ve probably signed up to around 20 different social media platforms. Some of them work better than others and more often than not, the ones I expect to work the least for me, end up being a huge source of traffic to my blog. One of those very platforms is Snapchat.

I initially started using Snapchat a year or so ago where I enjoyed sharing cute snippets of my cat wearing my slippers (still gets me laughing to this day) with my friends until one day I realized that I was being left behind. Other Fashion and beauty bloggers were using Snapchat to promote their blogs in ways I didn’t even think about.

As I mentioned earlier, brands like to showcase snippets of upcoming launches and bloggers are no different. Whilst bloggers invariably don’t have new products of our own to showcase, we are able to share with our visitors what is coming up on the blog in the coming week.

As scheduling is a vital part in keeping every blogger sane (trust me!), we invariably have our content planned for the week ahead and so this means we can show snippets of us typing a blog post and highlight eye catching segments such as:-

“The $3 mascara that wins the Volume battle hands down”

Then caption it “Coming tomorrow on my blog”.   Users will be enticed to see this wonder mascara and are likely to visit your blog to see it. Clever huh?

Another way for fashion and beauty Bloggers to use Snapchat to their advantage is to offer your followers something exclusive that they can’t find on your blog or Twitter. For example. If you are doing an OOTD IMG_1008(Outfit Of The Day)blog post then a still image is perfect for your blog, but on Snapchat you could record a
clip of a 360 degree view of the outfit where you zoom in on key features. For Beauty bloggers, you could show lip swatches of a new lipstick on your blog but to offer your snap chatters something a bit more, you can record yourself applying it and biting into an apple to prove the product doesn’t smudge easily.

Not only does this drive traffic to your blog but it also encourages more followers to your SnapChat.

Be sure to cross-promote your snapchat channel at the bottom of a blog post where something ‘extra’ is offered on Snapchat. Be sure to share your username across social media too and watch as your followers and blog visitors increase day by day.

IMG_1009Similarly to brands, bloggers can also offer exclusive deals such as competition entries and interviews to people who comment on your snapchat content. Again, be sure to blog about this on your blog and mention it across other social platforms to let people know that they can expect a lot from you on Snapchat.

 

 

Snapchat is also rumoured to be offering advertising opportunities in 2016 although this has not been confirmed.

So now that we’ve covered how Snapchat can be beneficial to the fashion and beauty industry, what are you waiting for? Get snapping and be sure to leave your usernames in the comments below!

A Beginner’s Guide to SEO

a beginners guide to SEO

If you’re thinking about launching a business with little risk, the internet is an excellent platform to launch a business and have instant access to thousands of potential customers. The only disadvantage – anyone can do it so your business can be easily lost in amongst your competitors. That’s where SEO comes in. It’s the means whereby you show Google that you’re an expert in your field so they can rank you high in search results.

With 93% of online experiences starting on a search engine, working on the SEO of your website is an effective way to get you in front of your customers. In effect – search engine optimization needs to be an essential part of your marketing campaign.

Follow these tips to improve your SEO, get online enquiries and watch your business grow.

For great SEO results, content is king

Gone are the days of keyword stuffed webpages, spammy link building and black-hat SEO practices. Google has improved its ranking factors to penalize bad practices in order to get the loyal experts to the top of the search results. And – Google does this by indexing exceptional, useful content.

Get blogging

By blogging regularly, you get your business visible on Google by targeting a large number of keywords and getting more webpages indexed in Google searches.

Blogging is one of the most effective ways to get your target audience onto your website. In fact, 60% of consumers feel more positive about a purchase after reading content on a website; content is key. In effect – attracting customers on to your website via a blog post, is one of the best practices to get your target market to trust your brand and invest in you.

What’s more, HubSpot found posting 1-2 blog posts every month can generate 70% more online enquiries than businesses who don’t blog. If you are publishing relevant, useful blog posts 6-8 times per month, you can see an increase of 140% more enquiries.

Publish your content on other websites

In order for Google to place your website ahead of your competitors, you need to make Google value your website. Google calculates this by your domain authority. You can build your domain authority by getting your URL published on websites. So, the more Google sees you, the more Google values you.

Get your name out there by posting blog posts on high quality websites that are relevant to your brand. This will build links to your website and put you in front of an audience that are likely to click through to your website. For example, if you sell organic skincare products, get your content featured on health and beauty blogs and websites.

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Fix these Common SEO Mistakes 

  1. Not using Google Analytics

Monitoring your results on Google Analytics can help you see which keywords are converting and which  are not. You may find that you’re getting a lot of traffic from high-traffic keywords – but if they’re not converting into online enquiries, it’s worthless. By analysing results, you can tailor your content to include keywords to engage with the right audience.

  1. Not optimizing for local searches

If you’re business serves a certain area, optimising your website for local searches helps potential customers in your region find you. Begin by including your area in page titles and meta descriptions.

  1. Not optimizing the right keywords

When it comes to keywords, it’s best to be as specific as possible to get better search engine rankings and accurate traffic.

  1. Not using unique page titles and meta descriptions for every page & blog post

Every page needs a unique title that includes a keyword and a descriptive meta description that will attract a potential customer to click through to your website.

  1. Not using anchor text for internal links

When you’re linking to services or products in your web content and blog posts, make sure to use a keyword as the hyperlink. For example, instead of “click here” which holds no SEO value, use “social media management services”.

  1. Not creating shareable, useful content

To improve your domain authority and direct quality traffic to your website, you need to create extremely useful content that people will link on their websites and social media platforms.

For example, as a social media marketing company we publish tips & guides to provide our readers with content that’ll be a great value to their blogs and businesses, such as:

Top Five Tips for Blogging Success
A Beginners Guide To Periscope
5 Tips of Boosting Your Fashion/Beauty Social Media Page

Use these SEO Tips & Tricks

  1. Identify your keywords on Google AdWords

To find out your relevant keywords, sign up for a Google AdWords account and use the keyword planner tool to identify the most popular search terms for your industry.

  1. Use keywords in your page titles

Your page title is the first line of content that shows up in search results for your website. Every page needs a unique page title that includes a keyword at a maximum of 70 characters.

  1. Write engaging and optimised meta descriptions

Your meta description is the text underneath the page title in search results. Using 160 characters you need to attract potential customers to click onto your website. Include a unique selling point, what exactly you do and a keyword within the text.

  1. Include meta tags/keywords on every page

Assign every page with keywords that are unique to the page. Use a maximum of five keywords. Not forgetting that your chosen keywords also need to be included in the content of the page.

  1. Implement H1 tags in your page content

H1 tags is the largest HTML heading there is (they go up from H1 to H6). Using a H1 tag will help Google identify the keyword you’re optimising. In the HTML editor of your page or blog post, use H1 tags to lay emphasis on your primary keyword.

For example:

<h1>Social Media Management</h1>

  1. Add your keywords to your alt text in every image you upload

Like the written content on your website, you need to optimise images with keywords. When you’re uploading images, optimize a keyword in the ‘Alt Text’ of your image. The ‘Alt Text’ shows up when an image cannot be displayed. This also tells Google what you’re optimizing so they can index your images for Google searches.

  1. Title text

The title text describes the link’s content, to get the most SEO value, use keywords to describe the destination to tell Google to rank you for a particular keyword.

For example: when you’re hyperlinking a service, ‘Social Media Management’ will appear in place of hyperlinked text such as ‘find out more here’.

  1. Have a XML sitemap for your site

This is a map of your website and it tells Google what pages to index in searches.

  1. …as well as robots.txt

Robots.txt is a bit of code which helps search engines find your XML sitemap. In effect – this helps Google robots improve your rankings and help direct your target audience onto your website.

  1. Check your site speed

Slow loading times can make a user close your website. As Google wants to rank useful websites high in searches, your website needs to be accessible and easy to navigate. Factors to a slow web speed could be large image files, lots of adverts, unnecessary redirects, a shared web hosting provider (if you’re website gets a lot of hits), excessive scripts, broken links, too many plugins installed and a web design with a large file size.

  1. Optimise your website for mobile

In April 2015, Google rolled out an update that boosts the ranking of mobile-friendly websites in search results. So if you’re website isn’t optimised for mobiles and tablets, you could be missing out on a lot of traffic.

  1. Redirect links that have been changed or broken

If you have changed the URLs of your webpages or have URLs that don’t work, then links should be directed to a live page or a 404 page.

Want to find out more about SEO? We would love to hear from you! Feel free to comment below, tweet us at @purelysocialtip or send us an email beseen@purelysocialmedia.com.

A Beginners Guide To Periscope

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You’ve probably heard the buzz going around about Periscope and wondered what it was or if there was any point in trying it out.

Our take? You should at the very least check it out and see if there are any innovative ways you can apply it to your business (any public platform is a potential advertising platform right?). But, there’s no need to rush into it just yet. Think of it as more of an appetizer than a main course. You can use it in addition to your other platforms, but it’s not very substantial on its own.

So, What is Periscope?

Periscope is a video-sharing platform developed by the masterminds at Twitter. As with most of the other social platforms, Periscope comes to you mainly in the form of an app. The main difference between Periscope and other video sharing platforms like Youtube, Snapchat, Meerkat or Skype, however, you can share what is happening at that very instant with your followers. If you’re skydiving, for example, you could broadcast it with your followers whilst you’re doing it. (Although we wouldn’t recommend bringing your phone with you while jumping out of a aircraft, you do have the capability to broadcast it should you choose to.)

How Can You Use Periscope For Business?

There are several ways that you can utilise Periscope for your business whether that be a shop, blog, or a treatment service. There are a few ways you can use Periscope to help your business.

Live Demonstrations

If you have a treatment or service style business, you could instantly broadcast an example or live demonstration of it. This could also work well in the beauty industry where companies could stream makeovers to show examples of their work.

Live Q&A 

Everyone feels safe when a ‘live chat’ option is available on a website for customer enquiries. Now you can take your business to the next level by offering a Live Q&A session once per week (as an example) where users could send you their enquiries and you can answer live on camera.

Data Sharing 

If you work with people in different locations, Periscope is perfect for keeping in touch with employees and colleagues. For example, you could talk your colleague through a customer issue or stock enquiry. You could also arrange a staff meeting live on Periscope (whilst you lie on the beach and enjoy your vacation – bliss!).

Advertisements

You can also use Periscope to run instant promotions for your followers – for example – you could offer 20% off exclusively to your Periscope followers and let them know in a live Broadcast. Not only does this increase sales and attract new visitors, again it is a new way to interact with your customers.

GETTING STARTED

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How Do You Set It Up?

Periscope is fairly straightforward to set up. You just need an iOS or Android equipped device and around ten minutes of your time to get started. Here is a step-by-step guide on getting started on Periscope:

  1. Download the app

Head across to the Periscope website from your smart device and download the app for either iOS or Android. The download is free and should only take a few moments to complete.

  1.  Sign In

Sign in using your Twitter username and password (it’s quick and easy to create an account if you don’t have one already). Then, you can follow any users you wish. We suggest following top influencers in your industry for starters.

  1. Create Periscope ID

We always suggest that you keep your username consistent across platforms. This isn’t always possible, but stay as close to it as possible so your followers know that it’s you!

How to Broadcast?

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via Simply Measured: “How to Create the Perfect Post on Any Network”

Making a broadcast is just as simple as setting up the app was.

  1. Simply tap the icon at the bottom of your screen to start a broadcast
  2. Give your broadcast a title – for example “Charity Skydive”, or “Staff Meeting November 2015” to let your followers know what you’re doing.
  3. As soon as you are ready to hit the big screen, hit “Start Broadcast”

Simple, huh?

As with all social media and advertising platforms, there are key things to remember when promoting your brand:

Plan Ahead.

If you are hosting a broadcast to the public, having a script on hand will make you much more prepared. Write points down on sticky notes and place them in a convenient area in front of you during your broadcast to ensure you stick to the topic and stay on track. This will cut down the time and will stop your viewers from becoming bored.

Be Punctual.

If you advertise across Twitter or Facebook that you will be starting a new broadcast at 6.30pm, make sure you are broadcasting at the right time. You’d be amazed at how many people are instantly turned off if you are late to something. It can look unprofessional and will not promote your business in the way you had hoped.

Timing.

On the subject of being punctual, as with all social media, timing is key. If you broadcast at 1am on a Tuesday night, the likelihood of many (if any) users tuning in to your broadcast is slim. If you are hosting a business meeting with your colleagues, then broadcasting during working days and hours is the obvious time.

If you are broadcasting to your followers about a new beauty or holistic treatment then chances are people might be more inclined to tune in during the evening after work hours and after children have gone to bed. Ensure you avoid “meal times” and “travel times”. As far as what day to broadcast, ensure you consider when your target audience is available.

Lastly, always ensure you promote your broadcast on other social media platforms prior to your broadcast. Let your Twitter, Facebook and Instagram followers know at least 24 hours in advice and consider using a hashtag at the end, for example:

“New Periscope Broadcast with exclusive news and promotions at 6pm on Wednesday #purelysocialmediaperiscope”

This will encourage your followers across other platforms to follow you and tune in to your broadcast.

Be Descriptive.

Ensure that the title of your broadcast is descriptive and “hooks” the followers. Explain what they can expect and hook them in with something that will make them stick around, so for example:

“Tune in for this live demonstration of (insert treatment) and get a chance to WIN a treatment of your choice!”

Here you are explaining what your broadcast is and also entices your follower to tune in until the end by offering something for them. (Muwahaha, sneaky right?)

Interaction.

The great thing about Periscope is that users are able to send you questions or comments while you are broadcasting. This is ideal for customers and for interacting with colleagues. Engagement in key! People love to have a personal response to their queries, which is why responding to your followers live during a broadcast will encourage followers to watch more.

Finishing Up.

Once you have finished your broadcast, your followers will be able to watch it for 24 hours once it has ended. You should take this opportunity to promote the broadcast on social media once more.

At the end you will be given a breakdown of:

  • How many people viewed your video
  • How many people “Loved” your video (You can “heart” a broadcast)
  • How many people re-played your video over the 24 hours

This information will help you to see which broadcasts worked better than others and will let you see how different timed broadcasts work.

Final Verdict?

Periscope is definitely a useful tool for your business regardless of what type of business you have. The app is quite new to the social media circuit, but is definitely packing a fair punch. Periscope is set to stick around for a while, so getting the hang of it now will be an advantage to you.

If you still need more help getting your Periscope account together, or you need more information on how it can be beneficial to you, check out this article, or read their blog.

As always, you can feel free to leave us your comments below or tweet us @purelysocialtip

 

Social Media Strategies Your Business Depends On

purelysocialmedia

Note to our readers:

Hey guys! It’s been a while. We’ve been super busy trying to build our brand and tending to our clients.  But we’re back and coming at you with more posts on a more regular basis. 

We’ve decided to work with freelance bloggers to help diversify the information that we bring to you, as well as stabilize our post frequency, so you have something to read from us on a very regular basis. This week’s article is written by Holly Sturgeon, a beauty and fashion blogger from the UK who has a passion for social media and loves to dig up information to bring to you guys. Welcome to the team, Holly! Hope you all enjoy!

Back in the days our businesses depended on local and national advertising in Newspapers, on Radio and Television. Whilst those things are still important for spreading the word about your business, other options, (Free options at that – Thanks us later!) are now available.

Social Media has pretty much dominated our lives over the past few years with more than 307 million monthly average users on Twitter alone. You might use social media for keeping track of your favourite celebs or for sharing your cute cat pictures rather than for promoting your business, but sharing your content on Twitter, Facebook and Instagram (or any other of the numerous social media platforms that are available) could actually prove to be quite fruitful.

Ever scrolled through your news feed on Facebook or Twitter and seen a blogger or business letting you know all about their latest product or service? Of course you have! Well that’s because those businesses have started their own social media campaigns and began promoting themselves by using different social media strategies including the one’s we’re about to mention.

Whether your business is a blog, a service or is product driven, your primary aim of using social media will doubtlessly be the same and that is to reach new audiences and welcome new customers to your business. Here are a few social media strategies your business depends on:

Advertise Your Social Media Accounts

Of course, the purpose of using social media is to promote your business but your business also needs to promote your social media. (hear us out!). Presuming you already have a website, ensure you put your Twitter or Facebook handles on your homepage and in your ‘contact’ page. Customers feel more secure knowing they can contact you instantly and so letting them contact you via social media for any customer issues is a great way to attract followers and of course encourages user engagement. It’s also vital to ensure that when you are sent a query or comment that you reply to each one individually and personally. Also ensure you deal with all ‘personal’ or account queries via direct message to ensure customer confidentiality. All of this will ensure that your followers will feel safe and this is likely to result in return business.

Content

In order for this to work, it is really important to ensure you keep your feed current. Using apps such as Buffer or Hootsuite, you can schedule posts to appear on your timeline at your preferred times. In terms of what content to publish, businesses should always keep things professional with a hint of humour. Retweeting controversial users or using foul language are definite no-no’s but posting up the odd cute cat picture (obsessed!) will keep your timeline current and will encourage users to engage by favouriting, liking or retweeting your status. You should also consider keeping your tweets short (under 100 characters) as shorter tweets are proven to attract 17% more engagement.

Timing

Timing your updates is also important. According to Social Media Scientist Dan Zarrella, Twitter engagement for brands increases by 17% at the weekend. It has also been proven that Twitter users who use their mobile phones to browse their newsfeeds are 181% to be on Twitter during their commute. Perhaps consider posting in the early morning. The same applies to Facebook and Instagram (we’ve all done it) as we are all more likely to browse through social media platforms out of boredom whilst travelling.

 Images

Here we go with the cute cat pictures again – You are twice as likely to receive comments, replies, likes, retweets etc if you post an image with a link. So whether you choose to post a picture of your latest service or even a picture of the office Christmas Tree, you are encouraging people to engage with your brand. Engagement = visitors = Followers = Customers which is the aim of the game.

Hashtags

The hashtag trend started on Twitter but is now actually popular across most social media platforms. At the end of your status, placing a relevant yet popular hashtag will mean that your tweet will reach new followers. In fact, of all the information and advice given in this blog, this is probably the most important and successful tip. Here’s an example of how to use a hashtag:

 “Spending the weekend decorating the office. #springcleaning “

 Anyone who types “spring cleaning” into the search bar on Twitter will be able to see your tweet, this also applies to Instagram and Pinterest. Using more popular hashtags, including ‘trending’ hashtags (which you will see on the left hand side of Twitter or on the right side of Facebook) will obviously mean your tweet reaches a bigger audience, but that also means that more people use that hashtag and so your tweet will be pushed down the newsfeed very quickly, leaving a limited amount of time for users to see your status.

If you use hashtags that are relevant to your status, you will reach new users that are genuinely interested in what you have to say meaning you are more likely to encourage engagement and receive more followers.

You might want to consider creating your own hashtag. For example if your business is called “purelysocial” (shameless plug – We’re not even sorry!) then type your status similar to this format:

 “There’s only 6 weeks left until Christmas, Are you prepared? #purelysocialmedia”

If someone retweets your status, their followers will see your business name in the tweet, despite the fact that you’re not directly advertising. Clever huh?

Competitions

Everyone wants something for nothing. We all have entered a competition at some stage in our lives, whether it was in a magazine or even just buying a lottery ticket. Running a competition on social media can prove to be extremely popular and will definitely encourage people to follow you. Whether you offer a service or a product, running a competition on social media where the users are required to “follow and share/retweet” your status to enter will mean you will get a follower, who will share your status with their followers, who will then share it with their followers and so on. It can result in hundreds of followers and will mean more people will visit your website. Using clever hashtags (such as #win, #competition and #giveaway) for this, like previously mentioned will see your competition reaching the masses.

Paid for Ads

No-one really wants to pay for something if they can achieve similar results for free but we thought we should cover all options available to your business. Of course, there are paid options available on both Facebook and Twitter where you can start a campaign which see’s the platform advertise your service on newsfeeds. You might have seen “promoted” statuses on Twitter which are paid for advertisements and the ads on the right hand side of Facebook are also paid for. Advertising this way is definitely useful for those who have a budget to work with but can also be an expensive way of experimenting with social media.

Using social media can increase your customers greatly and is definitely something your business will depend on if you want to increase exposure online. Keep an eye on this blog for more tips on using social media to promote your business and feel free to submit your questions!

Until then, feel free to share your cute cat pictures with us @Purelysocialtip

Is following clients on Instagram a good idea?

image via flickr

image via flickr

We’ve managed accounts for several fashion and beauty businesses and often encounter the question of whether or not it makes sense to follow clients. Most of you in the fashion and beauty industry make it a practice to only follow those on social media who are in the industry. This helps you to network with colleagues, keep abreast of the goings-on and trends within the industry, and get inspiration. These are all great reasons to do so and you should definitely continue to follow those in the industry, but our thought is this: Yes. You should also follow your clients. We’ve heard several reasons for not following clients from: “I don’t want clients’ posts to distract from what I would like to see: i.e. posts within my silo” to “What’s the point in following clients period?” or a variant of a KPI question.

Here’s our point:

By not following clients and potential clients, you’re missing the whole point of social media. This goes back to understanding why you’re on social media in the first place. If you are on social media to reinforce a relationship with current clients and expand your client base, then you absolutely need to have a two-way relationship with your followers. If not, then it’s useful for other things (we’ll talk about specifics later), but not necessary.

The entire purpose of social media is to break the fourth wall and open communication that previously was non-existent between businesses and their customers. How are you going to have a conversation with your clients if they can only visit you on your terms i.e, your page.

The benefits of having a two-way relationship extend to both intangible and tangible forms.

The intangible benefits:

  • Building a relationship.

you get to know your followers on their turf, as well as yours, and gain an insight into their lives. You also are now have more of an opportunity to listen and converse. For example, if a client posts a picture of the hairstyle you just did for her, you then have the opportunity to gain permission to repost and image. More content that you don’t have to create. Potential clients who see this can now see your work in a relatable setting.

  • Humanizing the brand.

By engaging with your clients and showing them that you are not a robot, and that you care about the welfare of your clients, you bring a human face to the brand. This means don’t just follow and lurk, engage! Like a photo, talk about something relevant, reply to comments.

Too many businesses ignore comments. If your page is getting swamped with comments, you’re obviously not going to have time to reply to each one individually, but keep an eye out for questions and potential clients seeking information. This can be the deciding factor between whether you gain a new client or lose a potential client. If you don’t have time during business hours, delegate someone to take shifts or set aside an hour or two each day where you make a point to browse through your notifications and answer questions. If you’re just starting out and get very few comments, you absolutely need to make it your duty to respond to everyone, question or not. Show that you care that they took the time to leave a comment.

  • Building trust.

Going back to the example of re-posting a client’s image of your handy work, this is also an opportunity to build trust. How many of us have gone to a hair or nail salon and left less than pleased and now do detailed research before trying any new place?   By posting your handy work from your client’s perspective, you’re developing a rapport and showcasing verifiable reviews from clients that love you i.e., building trust.

The tangible benefits:

Higher potential for new clientele.

New clients are important to growth; a business can’t survive solely on repeat customers. In order to significantly increase revenue, the fact is that you need new customers. You need more people buying your products and your services in order for significantly increase growth and, as a result, revenue. This means that some time should be spent focusing on how to bring in new clientele. This is not to say that you should take any focus off of current repeat clients, you definitely should not, as repeat clients are fundamental to sustaining business. On the other hand, if growth is your goal, new clients are how you get it. Social media gives you the opportunity to reach clients in a way that no other marketing platform does. It essentially puts clients right at your doorstep and opens the door to their lives. I can’t tell you how many times I’ve seen posts of people moving to a new area and looking for a new stylist, nail salon, and or boutique. It happens on a regular basis, why not benefit from it.

Where do you start?

  1. Pay attention to who likes your content and do a little bit of research. Check out their page, see where they’re located. If they’re in your area, follow them.
  2. Check out who likes the content of those in your industry. Some instafamous people in the industry have followers from all over the world. If you check the comments, you’ll see from time to time people comment “I wish you were in *insert town here*.” If they mention your town or surrounding areas, this is your cue to step up and promote yourself. Don’t get ahead of yourself, no sales pitch necessary. Simply “Our salon/ boutique is right here in ______, check out our content” will suffice.
  3. See if there are any Instagram pages dedicated to your city and see who follows them. Do a little bit of sleuthing and see if you can find target client. If so, follow them.
  4. Take a look at your discovery tab, as you like and follow more content that’s relevant to you, the Discovery tab will pull more useful content. Instagram has nearly perfected this algorithm. Take full advantage of it.
  5. If your feed is too clogged, create a separate page just for yourself as the owner so you can see only what you want to see. Click here for a few apps that can help you manage multiple Instagram accounts.

Social Media Strategy Template

Originally posted on Scoop.it under Social Media News http://www.scoop.it/t/social-media-news-source

Originally posted on Scoop.it under Social Media News
http://www.scoop.it/t/social-media-news-source

Marketing Content to Millennials  

Influencing

When thinking about social media marketing, it is important to think about who your audience is and how to ensure that they are aware that you exist. Content marketing is crucial to this i.e. making sure that the content you produce is relatable to your target market. Today’s topic is Millennials. The term “Millennials” refers to the group of people who started to reach adulthood around the year 2000 (currently ages 18-37), aka Generation Y: the Tech Generation. Millennials make up 25 percent of the population, which presents them with the power to have a serious impact on the GDP. Much like Baby Boomers in the 1990s, Millennials have the power to lift the GDP at least a percentage point higher than current levels. By the year 2020, Millennials will make up nearly 50% of the workforce and account for 30% of retail sales. If Millennials are even a portion of your target market, you need to make sure that you know how to reach them.

Studies show that the Age of Technology is having more than just a technological impact on Millennials. It is actually changing the biological make-up of Millennial consumers, as they are now rebuilt to multitask and seek reward for committing their time to consuming brand content. This is why generic sales pitches on social media doesn’t work for this group. Millennials require interaction in order to engage with a brand.

According to a study by Yahoo, Millennials desire:

  • To immerse in content
  • To satisfy fandom
  • To be “in the know”
  • To have the necessary resources to succeed

Knowing these 4 things about Millenials, it can be deducted that successful content needs:

  • To have depth
  • Be current on pop culture
  • Include facts on specific, relevant topics
  • Include tips for success

The difficult part of creating content that fits these specifications is molding it to fit into the restrictions of the social media platforms you’re using. How do you provide depth in an image on Instagram or give a tip for success in under 140 characters? How do you create content as a brand that consumers will want to engage with? A Yahoo study gives 7 helpful tips that we’ve elaborated on for relevance.

  • BE BriefKeep It Simple and Sweet.
    • DON’T over complicate a simple idea to make it more appealing, it will only deter audiences. Creativity is always a good skill to use in creating content, but you need to make sure that your ideas remain clear and concise throughout.
    • DO remember what your initial point is and make sure that it is still apparent even after all the primping and fluffing is over.
  • BE Entertaining & Humorous – Have fun with your content.
    • DON’T keep it cut and dry and strictly business.
    • DO find a cool way to integrate humor into your content to make it entertaining. Put your own twist on a current meme to make it relevant to your industry. Find a trending hashtag that you can make relevant to your industry and jump in on the conversation.
  • BE Fresh & Unique – Dare to be different.
    • DON’T do the same thing you’re competitor is doing. You’ll only blend in with the noise.
    • DO Keep an eye on what you’re competitor is doing and see how you can execute it better or differently. While it’s important to be aware of your competitor’s actions, copying is frowned upon and you could risk getting called out and tarnishing your brand.
  • BE Informative/educational – Sharing is caring!
    • DON’T be secretive and unapproachable. Gone are the days when brands were thought of as this unknown superior that could do no wrong. Brands are now expected to loosen up and communicate with their consumers.
    • DO provide your target market with helpful information that they can apply to their lives. Tell them something they don’t know. Tell them something that they would like to know about you, about your industry, something applicable to their future business… with you.
  • BE Relevant to the individual – Customer is key
    • DON’T group your customer into one large faceless, nameless, passionless lump.
    • DO practice targeted marketing efforts. As a business professional, your bottom line is obviously first in your mind, but do not forget about your customer’s wants and needs. To ensure that your content is relevant to the individual, you must get to know the individual demographics in which your customers lie and strategize on how to meet their needs.