The power of an email goes without saying. I check my email as soon as I wake up in the morning. I am addicted to joining mailing lists. I jump at the sound of a new email notification. And, with 24% of Americans saying they check their email “way too much” and 40% of individuals forcing themselves to go onto email detoxes, I am not alone in this.
To get you on to the email marketing game, here are the statistics, the benefits and a guide to growing your mailing list to help you build a profitable email marketing campaign:
- The ROI of Email Marketing is King of the Marketing World
With an impressive 3800% ROI, email marketing is the BEST mover of sales. You earn $38
for every $1 invested into email marketing.
- You Can Get Personal
Unlike any other content marketing methods, email marketing can get personal. When a subscriber signs up, they give you their name. Their name is key to getting that all important relationship. 74% of marketers claim the use of a name increases customer engagement.
You can use their name in subject lines and in the main body of your email. And, it works! Using a name in a subject line increases click through rates by 14% and boosts conversions by 10%.
- The Engagement Rules the Roost
According to Forrester, only 2% of your Facebook fans see your posts whereas 90% of emails will get delivered to a recipient’s inbox. And, the same adults who are liking your Facebook page are twice as likely to engage with your emails than on social media.
How to Grow Your Mailing List
1. Sign Up to an Email System like MailChimp
A mailing system like MailChimp allows you to send thousands of emails at a click of a button. It allows you to schedule them, make them look pretty and organize your subscribers at the click of a few buttons.
If you’re new to email marketing, MailChimp is the place to be. In addition to being a super easy-to-use platform, here’s are a few reasons why you’ll dig it:
- MailChimp is completely FREE for users who has less than 2,000 subscribers making it more perfect for those who have a limited budget or are just starting out.
- MailChimp is an incredibly popular platform so it can be easily integrated with lots of software & plugins.
- Due to its popularity… you’ll find advice & tutorials on everything!
- It has a very user-friendly, easy to follow interface as well as a drag + drop email template editor…perfect for email marketing beginners!
2. Use Plugins That’ll Grow Your Mailing List
You’ve more than likely been on a website that has a pop-up or a text box in a sidebar asking you to be a member of a mailing list. Here are a few plugins we recommend using:
Activate a List Building Plugin on Your Website like SumoMe
The only way to grow your mailing list is by making your readers aware of your mailing list. SumoMe can help boost your daily signups by up to 20%. It can help you design pop-ups + sign up boxes to embed into your content.
Invest in Lead Generation Software like LeadPages
If you have a little bit more budget…LeadPages will help you increase mailing list sign-ups – tenfold! It helps you design an opt-in page for your mailing list allowing you to lay out the benefits of joining your list and look uber attractive. Offering a free 30-day detox guide as a lead magnet/free gift for joining your list? Setting up a landing page with LeadPages can help you show off the value of your free gift.
3. Offer a Lead Magnet or ‘Content Upgrade’ on Your Website
People aren’t interested in joining a mailing list unless it benefits them.
So giving away free content is the fastest way to grow your mailing list and make you a trustable source.
Take some time to brainstorm, create and design content that’ll get your audience signing up to your list.
Think about your typical customer or ideal customer.
What advice do they usually ask for? What information will be valuable?
Find out right from the horses mouth by asking your mailing list to email you with questions, looking at popular blog posts on businesses like yours, seeing what topics are hot in forums and Facebook groups and posting on your on your Facebook and Twitter pages and asking your audience to comment what they’d like to know.
Use this information to help you curate your content. Here are a few super effective, tried and tested freebie content ideas:
- An eCourse. Offer a chain of emails as your content bribe. For example, if you’re a personal trainer, offer a 20 day fitness challenge where you send out 20 unique emails with different workouts to get their body into shape.
- An eBook. Design a PDF that shares information that’ll help your reader. Here are a few examples: smoothie recipes, marketing guides, makeup tutorials, web design guides etc.
4. Create A Custom Newsletter Confirmation Page
Once your new subscriber has signed up…your next point of engagement is your confirmation page. Your newsletter confirmation page is your perfect opportunity to show off your expertise and already written content. Make sure you include:
- A little thank you.
- An explanation of what to expect from your emails.
- Feature about + testimonial pages so users can get to know you and trust what you do.
- Link to popular content on your website.
5. Brainstorm and Plan Content for Your Future Emails
An engaged audience is an audience that is likely to grow into loyal clients. So it’s important to connect with your subscribers.
The first thing to master is the subject line. It needs to be short, catchy, relevant and personal. The second this is the content. According to HubSpot, 65% of users like emails that contain mostly images. To ensure your emails connect with your readers make sure you break up your text into small sections, use more visual material than text, attractive use of your brand’s colours and interesting content (see below).
- Send Out Free Worksheets, Guides + eBooks.
We LOVE free stuff. Especially when the free stuff is valuable and helps us improve. The free content will help you start a relationship with your audience, show off your expertise and prime your readers for an offering of paid products/services.
- Recap of Recent Blog Posts + News.
Not all of your readers will check your website on a regular basis. Showing off your most recent content in a recap email will keep your readers updated + help get your audience onto your website.
- Share Details About a Future Service/Product.
72% of people prefer promo material in their inbox compared to 17% on social media.
Launching a new service or product? Get your readers in the know by sharing what it involves, the benefits, discounts + any testimonials you’ve already gathered pre-launch.
- Send Exclusive Content that’s Only Available to Subscribers
Show the value of being a member of your mailing list by sharing MORE than a reader of your website will see. Ideas include sending out a recipe, tips for success and a link to a secret blog post. You can check out our 30 Engaging Blog Post Ideas to help you brainstorm content!
What’s more – you can gain access to a wealth of analytics. Every time you send out an email you’ll be able to see the click through rates, what links have been clicked, the amount of people who unsubscribed, see what works best and monitor what content is popular. And this important data is what’ll help you refine your email marketing content for future emails.