Is your ego getting in the way of your social media success?

Today just looking through the highlighted posts on WordPress and I came across The Daily Post article, Don’t Undermine Your Comment with a Plug and it got me thinking…

Is your ego getting in the way of your social media success?

As a business or an individual with a service or product to promote chances are you are on one or more social platforms. Your objective is typically to grow awareness, build engagement and ultimately sell a product. But if you’rE fixated solely on making a sale, then I’m sorry, my friend, growing a significant presence on social media will prove to be a challenge.

Keep at the forefront of your mind what social media was originally created for. At it’s essence, social media helps people connect with 1other individuals who share their likes and interests. People are not on social platforms to be sold, they are on them for the engagement and entertainment they experience. The fact of the matter is that people are very good buyers! Thanks to the internet many people will do extensive research before making a purchase, comparing features and prices amongst competing brands. The problem for businesses big and small is not getting lost in the sale. People buy from people and businesses that they know and trust. Developing these relationships takes time! The most successful brands and individuals utilizing social media today realize this and do it well. If your goal is to have a large following that’s loyal then you better bring some serious value to the table.

  • Daily you should be freely providing this value as well as opportunities for your followers to interject with their own experiences and knowledge.
  • The best way to grow is to get out there! Follow and read the content that other individuals in your space are sharing.
  • Engage with people that have larger active followings by commenting with genuine interest or praise.
  • When followers reach out, reach back! Whether it’s positive or negative feedback it’s an opportunity to learn from a potential customer and possibly change their opinion of you, based on your response.
  • A little gratitude can go a long way! People love to be publicly acknowledged, show them how much you appreciate they’re interest in what you have to say!

Social Media Etiquette for business

Background photo credit to : http://www.flickr.com/photos/42080330@N03/

Background photo credit to : http://www.flickr.com/photos/42080330@N03/

We need to cover a few things in the realm of etiquette when it comes to your business’ social presence.

If you’re looking to truly succeed as a local business in this social world you should keep a few thing in mind:

A little gratitude goes a long way!

Take the time to thank fans and followers for their likes, share, comments and re-tweets. You could automate it but what would that say? I know that automation is about efficiency and there are time when automation is appropriate, like weekends and when you have a general message that you want to repeat. But you still have to actively participate in the conversation. Automation removes the social aspect, and people know the automated posts from the active ones.

**Here’s a tip for Twitter: If you’re using Twitter through a mobile app (phone or tablet) you can make drafts, that you can easily tweet through out the day or week. See below for a step by step how to!

Start by clicking the icon in the top right corner to write a tweet as you normally would.

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Select “cancel” from the top left corner and click the “save draft” option that comes up.

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Later, you can go back, select the icon that says “me” in the lower right hand corner, scroll down towards the middle of the page and there are your drafts! Click on the draft you’d like to post to open it up and post as you normally would.

Always remember the human element.

Direct Message Auto Responses have really been frustrating and honestly is Social Media SPAM! Not to mention the fact that if you send an auto response to someone you don’t follow, they won’t be able to respond. Allow people to build a relationship with you on a platform before you ask them to follow on another. Just because a lot of people are doing doesn’t mean it’s right.  It’s much better and much more respectful to send them a tweet thanking them. You’re better off shouting a person out publicly, because they can then re-tweet, favorite, or share it. People love being acknowledged. This is also a great way to capture genuine followers.

Don’t ask questions you don’t want answers to!

In doing research for a client’s blog, two major brands were discovered that appear to just push out content with little engagement. In fact one brand appear to have actually deleted a comment that could be viewed as negative. What a shame that they did so, because they totally missed out on an opportunity to interact with someone and provide their reasoning behind the concept of the content. Remember that’s the whole reason why you’re even on social media to begin with.

Building a relationship involves a give and take. The number one thing to remember on social media is to ALWAYS ENGAGE. Not only does it look good, but you also build real relationships. You have an opportunity to learn your customer base (and maybe even your competition). When a customer knows and trusts you, you have much more leverage than if they just see you in passing. Think about it!

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