We all have been there – we see a tweet that is borderline offensive but is hilarious and we’ve hit ‘favourite’ before we’ve even thought about the repercussions. As a Blogger of almost five years (and a self confessed social media addict), I can definitely empathise.
I have seen some bloggers go from zero to five thousand followers in a day because of a single tweet. With that said, on the flipside I’ve also seen some businesses go from having 120,000 followers and loosing more than 20,000 followers in an instant because they’ve offended people by being too personal, or by ‘liking’ something that can be disagreed with.
I know a lot of you reading this are businesses looking for advice on how personal to keep your social media and there are also a lot of Bloggers looking for the same information which is why this article will be split into two sections.
The rules for Bloggers and Businesses for social media are very different and so I wanted to keep this clear and individual for both genres.
First thing’s first, let’s talk about it from a business point of view.
1 – Businesses Should Keep It Professional With A Hint Of Humour
The title might seem pretty self explanatory but let me just go into a bit more detail. Businesses, whether you run an online shop or service, are seen as ‘professional’. I would probably expect some Bloggers to say something offensive or using profanity now and again, but I always expect a business to be professional. I don’t really want to see a business sharing their opinions or using profanity. If I am going to spend money with someone, I want to feel safe and know that if I choose to complain to the business, I will be met with professionalism. At the same time, I also want to know that the business is human and has a sense of humor.
2 – So, what is ‘too’ personal in Business?
Here is a list of ‘No-No’s’ for any business on social media:
- Do not establish any online friendships on a business account
- Do not use profanity in your statuses.
- Do not ‘favourite’ or ‘like’ any statuses that contain profanity or potentially offensive statuses.
- Do not engage in arguments.
- Do not post any images that were not taken by you or that you do not have permission to use.
- Do not engage in or post any political, religious or sexual discussions.
3 – What Should My Business Be Personal With
Now that I’ve given you a list of things you shouldn’t do, it’s only fair to give you a list of what to do.
- Do respond to any messages of complaint or query about an order or otherwise.
- Do always mention the person’s name in the response (it makes it more personal to the individual).
- Do always thank users for their message
- Do keep things light hearted. For example “It seems our website has been enjoying our relaxation products a bit too much! We’re working on getting getting the website working again and apologise for any inconvenience”
- Do show respect. Be sure to post statuses of respect in regards to the deaths of popular people (celebrities) for example “Rest In Peace Whitney Houston. We will forever be affected by your music”.
- Do post cute animal pictures. Everybody loves a cute cat!
These tips will definitely keep your business on the right path on Social Media. If all else fails and you instantly regret posting a status or make an embarrassing spelling mistake, then there is always the delete button. We’ve all been there!
Now moving on to Bloggers.
1 – Bloggers should keep it personal with a hint of business.
I’m completely reversing the formula in comparison to how businesses should behave on Social Media.
I’m a Blogger, so writing about how to behave on social media as a Blogger is really easy for me. I have literally made every mistake in the book so I can 100% talk with experience.
People read blogs to feel connected with someone. I read blogs because I like to hear their opinions on products, fashion and even politics. So it’s important that your social media feeds aren’t just filled with “have you seen my blog post? Visit www.no-one-wants-to-see-this-sort-of-thing12345.com.” type posts.
When users follow you, or visit your social media, they’re looking for a real time version of your personality. They want to connect with you and are happy to read about your daily activities and hear all about the first date that went wrong. What users don’t want to see is controversy for the sole point of being controversial and trying to get followers. It’s difficult knowing boundaries as a Blogger on social media as users still expect a ‘degree’ of professionalism from Bloggers as people of online influence.
2 – What Not To Do On Social Media As A Blogger
Here is a list of a few things I recommend a Blogger does not do on social media:
- Do not get involved in arguments or heated debates. It just portrays you as a ‘troll’.
- Do not post ‘click bait’ titles to your blog – followers see straight through them and invariably dislike it. (Click Bait titles are catchy titles such as “I’m Marrying My Dog?” when actually you simply say “I love my dog so much I’d marry him if I could” within a blog post that is completely different to the status).
- Do not post images that belong to other bloggers unless you have their permission.
- Do not start a campaign unless it is something you truly are passionate about and there are no other likeminded campaigns to get involved with. Followers see it as attention seeking and invariably unfollow.
- Do not post controversial statuses just to get followers.
- Do not criticise other bloggers or celebrities. Followers just think of it as ‘sour grapes’.
- Do not post anything sexually explicit, religiously controversial or politically damning. You could be sued. Yes, it has happened to other bloggers.
These are the holy grail of social media No’ No’s for Bloggers so be sure to stick to them.
3 – What should I be posting as a Blogger on Social Media?
Here’s a list of a few things I would recommend posting as a blogger on social media:
- Do show a BTS (Behind The Scenes) image – people love to see how you work when you’re creating content.
- Do reply to people who take the time to tweet or message you. It’s just good manners and makes you more human.
- Do post positive quotes and memes – these are a ‘favourite’ and ‘liking’ goldmine.
- Do let people see snippets of your life, such as your meals, workouts, outfits and so forth.
- Do get involved in discussions – politely!
- Do advertise your blog content (2-3 times per day is most effective)
These ‘do’s will be sure to keep your social feed interesting at the same time as serving it’s purpose which is ultimately to drive traffic to your blog.As you can see, being a business and being a blogger are two very different things and as such come with very different ‘guidelines’ for social media.
One thing that does apply to both bloggers and businesses is that if you are sent a ‘troll’ like message which contains profanities and is derogatory to you or your business, then simply do not draw attention to it and ignore it. Rising to it encourages more comments of the same nature and makes you or your business look bad at the same time.
I hope you’ve found this article helpful! If you have any questions or suggestions, then feel free to comment below or tweet us @purelysocialtip
Until next time!