5 Effective Social Media Marketing Strategies That You Should Implement In 2017

There was a time when social media was seen as a passing fad by many. It was being used by kids and businesses didn’t see any real benefits from it.

However, the skeptics turned out to be wrong with the passage of time.

We don’t need to tell how big social media is.

The sector has grown rapidly than the internet itself.

Since opening their doors on September 26, 2006, Facebook crossed 1.94 billion monthly active users as of March 2017.

Currently, there are 3 billion internet users and around 2 billion of them are active on social media.

Approximately seven out of ten people in the US use social media to connect with one another, share information, engage and also to entertain themselves.

You can check out a recent compilation of the latest social media stats of consumer adoption and usage by Smart Insights.

 

Needless to say, if you’re not using social media to market your business, you’ll have to learn it or face the risk of losing it in the long run.

Still not convinced?

Here are some things social media can do for your business:

  • Tell prospects about your services and goods
  • Promote your business and brand
  • Attract new customers
  • Get customer feedback
  • Foster relationships with your customer base

 

Now without further emphasizing on the importance of social media, let’s see how you can leverage on this sector to grow your business this 2017 right from scratch.

5 Social Media Marketing Strategies That You Should Follow Now

  1. Set Your Goals And Objectives

The first step of any successful social media marketing strategy involves establishing your goals and objectives. Moving forward without really knowing what you want can be the perfect recipe for disaster.

Closely peruse your company’s overall requirements and find out how you can use social media to your advantage.

You may come up with many personalized goals; however, there are some common elements that you need to include in your strategy.

These include increasing brand awareness, finding prospects, retaining old customers and trimming marketing expenses.

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Source: Shutterstock

It’s best to focus on two primary goals and two secondary goals. Refrain from having too many goals as it can distract you from achieving none.

Along with goals, you need to have specific parameters in mind that define your goals clearly. For instance, if your primary goal is to generate leads and sales, you need to figure out the number of leads and sales you require even before the goal becomes a success.

An easy way to determine your objectives is to adopt the S-M-A-R-T approach. Your objectives have to be specific, measurable, achievable, relevant and time-bound.

In the example above, if your goal is to generate leads and sales, have a specific marketing objective. You may want to boost your leads by 50%.

Remember to choose objectives that you can achieve.

  1. Create A Brand And Remain Consistent Across Every Social Channel You Use

What’s your feeling when you find different descriptions of the same business on various social networks?

You’d certainly get confused and reluctant to get involved with such a business.

Humans love consistency, and if your social media profiles remain consistent across various channels, you’ll build positive relations with your visitors. They’ll know what to expect irrespective of the social network.

It’s been seen that 60% of internet users in the US expect consistency when dealing with online stores.

It’s best to use the same professional picture on your social networks and even on your blogs.

But that’s not all since your profile picture is just the beginning. Consistency has to come with your brand’s color, imagery, voice and overall outlook. Try to express your brand’s value and remain consistent and authentic in your communication across all your social networks.

Here are four aspects you need to ponder on when deciding on your brand’s voice.

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Source:socialmediaexplorer.com

After you nail down these aspects, all your conversations on social channels will flow smoothly.

The result………

Your audience will not only connect with you but eagerly wait for your updates.

Personal, casual, witty and funny conversational language work well on social channels too.

Mark Manson, for instance, gives a raw, personal and funny tone to social media as shown below.

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You may love to read Buffer’s voice and tone guide, which they religiously stick to in all their communications.

 

  1. Automate Like A Ninja

Find engaging third-party content pieces and share them on your social channels. Let the engagements come in. Next, drop your promotional product updates.

Automating repetitive tasks can free a lot of time, which can be used to work on other high-level marketing strategies.

However, simply pushing out content will not give you 100% benefits of your social media marketing efforts.

Envision yourself meeting a person for the first time. What would be your reaction if the person simply shoves a sales pitch in your face? And what about a person who continuously blabbers about the great things he can do?

You’ll immediately have a bad impression about that person and maybe avoid him next time.

The same thing happens on social media. You can share your updates and blog posts, but always ask for feedbacks and encourage people to discuss more on your posts.

And yes, don’t forget to entertain them.

It’s also a great idea to share pictures from your daily life or special events.

If you are a company, you can share pictures of your employees.

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Whenever possible, open up and show your real side to your audience.

  1. Create A Content Calendar And Post Frequently

After creating your Facebook page, you invite a couple of friends and other followers from different social media sites to like your page.

Then, you vanish for a month. This is a normal activity for new businesses on social media. However, if you want to get great results from your social media marketing strategy and build a lasting relationship with your audience, you have to post on a regular basis.

Build a content calendar and prioritize posting engaging and interesting content.

HubSpot’s Social Media Content Calendar Template can easily help you plan your content.

Here’s a simple schedule you can follow in your initial days.

  • LinkdedIn: Once per week
  • Instagram: Once per day
  • Twitter: Three times a day
  • Facebook: A handful of updates per day but don’t overdo.

The timely post made by Oreo, during the Super Bowl, earned them millions of followers and helped in creating a robust brand.

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An interesting thing to note is that they had planned for this tweet 18 months before.

  1. Research Your Competitors

Researching your competitors not only apprises you of their activity but also helps you to integrate their tactics into your own social media marketing efforts.

Create a list of at least 5 major competitors. Find out the social sites they use and study their content strategy. Look at their posting frequency and the number of fans and followers. Also, examine the type of content they post and its context (humorous, promotional etc) and the way they respond to their readers.

This will give you a clear idea on how you stack up against each other. It’ll also help you revise your goals, objectives and marketing strategies.

There’s No Such Thing As A Totally Free Lunch

According to Amy Vernon, co-founder of Predictable.ly, any effort on social media marketing takes time and that’s where the budget issue creeps in. She says that if you lack funds but have enough time, you should do the work yourself. However, if there are time constraints, hire someone to get the job done, she further adds. The assumption that creating a social media account is absolutely free and doesn’t cost you a dime is a myth.

Final Thoughts

Social media marketing is a terrific way to build your brand. People socialize every day on the internet and are eager to discover new brands. You just have to put in a lot of sweat and remain consistent. However, the benefits you reap will be worth your time.

What are your experiences of creating a brand using social media marketing?

 

 

Google Adwords: Step By Step Guide

IMG_2510Google as we all know, Is the biggest search engine in the world, but Google has many more services other than it’s search function. Google Adwords is a service where people like you and I can advertise our business. Blog or service, at the top of search result pages.

Of course, having a budget is essential for running an Adwords campaign, however, your budget needn’t be huge. For example, Google regularly offers vouchers for adwords. If you deposit $25 into your account, Google will give you an extra $75 worth of advertising to work with.

A lot of people reading this might be wondering how beneficial Google Adwords is to your website, well I can personally assure you, that a $50 campaign can take your article/service/blog/shop from having 0 visitors, to having 1000 overnight if you so choose.

Have we pricked your attention yet? I thought we might have!

So first thing’s first, let’s set up an account (it’s free to set up and will only take 2-3 minutes of your time.)

1 – Create a Google Adwords Account

First off, head on over to Google Adwords and click on “Start Now” and enter in your details – you will also be asked to confirm your email address. Once you have clicked the confirmation link in the email, head on over to adwords.google.com to sign in to your account.

2 – Decide On Which Locations You Want To Advertise To

Next up you need to decide on which part of the world you want to advertise to, which is where the analytics we discussed in the last article is so important. So for example, if the majority of your visitors are from the UK but you’re trying to sell a product in the USA, then you might want to advertise in the US. You can even narrow it down to specific states, cities and towns if you have a local business.

  • Click on “Create Your First Campaign” Button.
  • Click on “Campaign Settings” and then “Audience” before selecting which regions you would like to advertise to.

3 – Set A Budget

Moving onto the next part of creating your ad: deciding on a budget. Google will of course make budget suggestions but this is entirely up to you. You can set a daily budget that you’re happy to spend, whether that be $0.10 or $10 it is entirely up to you. You only pay when someone clicks on your advertisement, so each click might cost five cents meaning that in a $1 daily budget, you could receive 20 clicks (and 20 potential new customers!) from spending that dollar. You can change your budget at any given time and Google will never spend above the daily limit. Your ads will stop appearing in the search once the limit has been reached.

4 – Control Your CPC (Cost Per Click)

When you set your budget, so for example $1 per day, that $1 will consist of several clicks. It’s up to you how much you wish to spend on each click. The higher you bid, the more likely your ad will reach new customers. With that said, you are in the driver’s seat with this! You can bid whichever amount you like, many people starting out bid low (For example 10 cents) which will get you 10 clicks throughout the day.

Click on “Bidding And Budget” to change your CPC or to set ‘automatic bidding’ where Google bid an amount they think is most beneficial to your ad. Personally, I like to set my own CPC which can be changed at any time.

5 – Create An Ad!IMG_2511

Creating the ad itself is the most important part of the whole process. This is what your customers will see before they even see your website so it’s important to be appealing.

– Ad Title

This is your title so for example, if you had a bargain beauty product business, then your title might be “Buy Bargain Beauty Products” or “Find Cheap Beauty Products”

– Text Line 1

Be sure to include important keywords here as these keywords, when searched for, will appear in bold making the ad more likely to be clicked on as it appears most relevant to the user. An example of text in here could be “Bargain Beauty Supplies for Professionals”

– Text Line 2

This is where you make yourself unique and sell your service. For example: “Click To Save 20% Today” This is also known as a ‘call to action’ where you encourage the visitor to click

– URL

Simply enter the site’s URL for example www.yourwebsite.com

6 – Keywords

This is what people will type into the google search to find your ad. This is where it gets a little bit more complicated. However fear not, for I am equipped with all the tools and information you might need.

First thing’s first, don’t worry about getting it perfect straight away. You can easily delete or edit certain keywords if you find they aren’t working for you.

IMG_2515Here are my tips for choosing the right keywords:

  • Be Specific. Using keywords such as “Beauty” is too general and will likely show dozens of ads meaning yours is less likely to appear. I would recommend choosing “Beauty Supplies For Professionals” which Is more specific and niche to your website and will target customers who are looking for those specific things.
  • Start out with 4/5 keywords or phrases. You can then monitor which ones perform better and decide on which ones to remove and new ones to add.
  • Use the keyword tool! This tool is literally priceless and is completely free to use. Using this will show you how many people are searching for a specific keywords or phrases, how much competition there is from other advertisers and how much Google suggests you spend on each keyword.
  • Analyse your ad after a few days. Once a few days have passed, log back in and check how the keywords have performed. Google will show you how many times the ad appeared and how many times it was clicked on.

7 – Billing

This is the part no-one likes – parting with money! Haha! Here is where you enter your billing details. Here’s how to do it:

  • Click on “Billing” and then “Billing Preferences”
  • Select a payment method. You can choose between:
  • Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
  • Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa log
  • Read and Accept the Adwords Terms & Conditions
  • You can also redeem a voucher here if you have one under “Promotional Codes”

8 – Done!

You’ve now completed setting up your adwords campaign. You can of course, add more, edit or delete your ads by signing into your account and adjust your budgets to suit your requirements. If you have any problems, there are dozens of online support pages at support.google.com

Alternatively, of course you can leave any enquiries in the comments below or tweet us @purelysocialmedia

Thanks so much for reading and I really hope this has helped you.

Until next time!

Holly x

How to Increase Traffic to Your Website Using Pinterest

Increase Traffic to Your Website Using PinterestRegardless of your industry, Pinterest can increase traffic to your website. Obviously Pinterest works better for more visual businesses like those in the wedding, fashion, food and travel industries than what it does for accountants. But even with accountants, you can still pin helpful content that’ll engage with your target audience. For example, pins which relate to money saving and business tips will provide helpful content to business owners which may/may not be in need of a new accountant.

The way to make Pinterest work for your business is by helping and inspiring your prospective reader/client in order to direct them to your website. It’s not about building followers on Pinterest – it’s about using content to attract readers who will get your brand, love what you do & build loyalty to buy from you. Here’s how to get started:

Create a Pinterest Business Account

With a business account you get access to analytics, rich pins (we’ll discuss these in point 3), and the ability to promote your pins. If you’ve not already got a Pinterest account, click to create a business account. If you have a personal account already, click the following link to switch your personal account to a business one.

Verify Your Business Account

Once you have a business account on the go, you can now verify your Pinterest account. By verifying, you’ll be able to monitor the web traffic coming from your pins. Here’s how to verify using the metatag Pinterest generates:

  1. Go to your profile and click Account Settings.
  2. On profile, in the Website field, enter your website URL and click Confirm Website.
  3. Go on to the next page and see the metatag to put in the <head> of your website.
  4. If you’re using WordPress, login to your website and go to Appearances,then Editor and in the right hand sidebar click “header.php
  5. Within the header.php file, copy and paste the metatag Pinterest gave you. Insert this code in between the <head> and </head> tags in the file. Click to update file and it’s all go!

Apply for Rich Pins

Qualifying for Rich Pins is another advantage to owning a business account. As well as making your business look more credible, Rich Pins enables you to provide more information with your pin. Currently, Pinterest offer 6 formats of rich pins; articles, recipes, places, products, apps and places.

In this tutorial, we’ll use rich pins for articles to explain how to enable rich pins for your account.

The easiest way to set up rich pins is by using Yoast SEO Plugin for WordPress. As opposed to manually adding Pinterest’s metatags to certain places on your site, Yoast SEO does it for you!

To install Yoast SEO click Plugins, Add New and then Upload Plugin. Upload the .zip file for Yoast SEO and click Install Now.  Activate the Yoast SEO plugin by clicking Activate in the Installed Plugins section on WordPress.

Next, go to the new SEO section of your left sidebar. Click SEO and then click Social. Go to the Facebook section and tick the Add Open Graph Meta Data and press Save Changes. Once completed, click the following link to enable Rich Pins by copying a link to one of your blog posts by scrolling to the bottom of Pinterest’s rich pins validating tool.

NOTE: It can take up to 7 days for Pinterest to approve your rich pin application.

Organize Your Boards

In order to engage and gain a following on Pinterest – you need a flawless profile with boards that will attract your prospective reader/client.

Your first 8 boards are most visible. The first 4 are the most important. They show off your brand, show what you’re interested in and show what you do. From this, they’ll get an understanding of what you’re about.

One great way to create an eye-catching Pinterest profile is by coordinating the board covers and name titles. In the world of Pinterest, jumbled up images and mismatched colors won’t do. Your profile needs uniformity. Do this by implementing your brand colors on the board covers and having a style for your board titles. Each board also needs a relevant description that includes keywords your target audience will be using in their search for inspirational content.  

When organizing your boards think:

  1. Who is my target audience?
  2. What content is my target audience looking for?
  3. What do they love?
  4. What content will help them?

Here is an example of a Pinterest profile which engages with its ideal audience:

 

Pinterest Print Screen

Melyssa helps bloggers and creative entrepreneurs build their businesses using their blogs, social media and email marketing. Her board is simple, matches her brand colors and most importantly – her boards are relevant to what her target audience will be searching. For example: entrepreneur tips, social media tips, blogging tips + email marketing tips.

Create ‘Pinworthy’ Images for Your Blog Posts + Other Web Content

Photography

If you shoot your own photography then great, you’re onto a winner! Your photography will be unique & help form your brand. But, don’t worry, if you don’t take your own photographs, there are heaps of websites that provide beautiful stock photography that is blog and pin-worthy (some are free, too!). Here are a few we recommend: Unsplash, Death to the Stock Photo and Pexels. Take note that tall thin images work best on Pinterest.

The Graphics & Text

You have the photography – now you need the graphics. You can use design software like Photoshop and Illustrator, but if you don’t have the budget, Canva is amazing for creating your own eyecatching pinworthy images for your content (like the feature image for this post. You can add your headline, change text size, add icons, adjust brightness and play with color. For inspiration for the most pinned images on Pinterest, check out this link to find out more.

When it comes to adding your text, your headline needs to grab people’s attention at one glance – so the text needs to be clear and simple.  

Join Group Boards

Joining Group Boards is a great way to build your following, show off your content, interact with industry leaders and prospective clients in attempt to increase the traffic to your website. Pingroupie is an amazing website which allows you to find Pinterest group boards which are relevant to your brand.

Filter your boards by ‘Collaborators’ – ones with higher members are more likely to accept.

You NEED to follow the owner of the group board in order to be accepted.
You may need to email the group board owner in order to be accepted.

Once accepted, try to pin 1-4 images to your group board in a day. Anymore than that then you might appear spammy. Build a good reputation by repinning other members content from the group board.

Curate Great Content for Your Pinterest Boards

In addition to pinning your own content, repinning content helps attract your target audience too.

Curate great content for your boards by following people in your industry, liking, commenting and re-pinning their content onto your boards.

The most likely content to go viral on Pinterest are how to posts, top resources, recipes, guides and checklists. Ensure your pinning seasonal and on-trend content too.

TIP: Pinterest is more likely to recommend your board if it contains lots of popular pins. Once a week go through your boards and delete the pins with low re-pins. This’ll make sure your boards appear to only show amazing content people love!

Schedule Your Pins

Scheduling pins helps save you time + allows you to schedule lots of images to be pinned to your board. Unlike most social media platforms, there are no popular times on Pinterest, Pinterest just likes to see lots of fresh popular content being pinned to your board daily. We recommend using ViralTag and BoardBooster to schedule your pins in advance. 

If you have any questions or suggestions, then feel free to comment below or tweet us @purelysocialtip.

Launching a New Product or Service? Here’s How to Create a Content Marketing Plan to Reach Your Audience + Win Sales

How to Create a Content Marketing Plan

Nobody likes a cold caller or an in-your-face salesman that doesn’t let you get away. When it comes to investing in a product we want choices. We like to build trust and find out how it works. In a world where marketers can easily put their product in front of you on Facebook, through Google or pop into your inbox – the “hard sell” can quickly be deleted and ignored. To promote a new service or product, we need to engage, show you’re an expert and provide value. And – that’s why content marketing is key.

Here’s How Content Marketing Will Grow Your Business

Provide value

We love getting as much as we can for our money. And – as a species, we LOVE freebies! And, that’s why offering free downloadable guides and resources work so well. You’re giving your potential client much more than a product or a service. You are proving that you are the solution to their problems.

If your audience has spent time reading your blog or chosen to download a guide, they know you know what you’re talking about. And before getting told about your new product or service, they trust your brand.

Enhance your SEO

In addition to building trust, content marketing ticks all of the SEO boxes too.

Say goodbye to the‘black hat’ SEO days.

Google now sees good, helpful SEO optimized content as the #1 ranking factor your website. The more helpful content you publish on your website, the more search engines indexes you.

And – the more your content is found on a search engine, the more chance you’ll have of connecting with a potential client.  

Engage with your audience + start conversations

By default, we engage with people and emotions. Showing our personality through the content we post on social media, blog posts, emails, online forums – we build meaningful relationships. Our ability to interact is what builds customer loyalty and wins a sale.

Become an expert

We’ve touched on how we need trust to make a purchase.

If you’re making a claim that you’re social media services will increase sales. You’ve gotta give evidence for that skill set. Through your content marketing you can demonstrate your ability to solve problems. You can feature case studies and prove your products/services are worth investing in by posting testimonials.

Using a combination of content marketing strategies you can provide rich information that’ll build your authority and put you ahead of your competitors.

To gain exposure and build as much hype around your product launch as possible, here are a few ideas to connect with your audience and get your name out there:

  1. Get Blogging!

Your blog should be your first point of call. As well as boosting your SEO, your blog posts will be the platform for the rest of your content marketing to build on.

Your blog posts don’t need to explain your new product or service, they just need to include keywords, spark interest and get your readers engaged with the advice you are publishing.

Brainstorm blog post ideas around the topic of your product/service that’ll be published in the six weeks prior, during and after your launch following this rough timeline and structure:

Blog Post 1: 2 weeks prior offering a free content upgrade to collect email addresses (after launch – update this post with banner images and product/service details)

Blog Post 2: 1 week before (after launch – update this post with banner images and product/service details)

Blog Post 3: On the day of launch offering a free guide based around the theme of your product/service to build your email subscribers

Blog Post 4: 1 week after launch

Blog Post 5: 2 weeks after launch including a free worksheet based on the theme of your product/service

Blog Post 6: 3 weeks after launch

  1. Create Opt-In Freebies to Embed into Your Blog Posts

As detailed above, you’ll see that we recommend creating free downloads to offer to your readers in Blog Posts 1, 3 and 5. These ‘lead magnets’ will get people signing up to your mailing list so you can get to work on priming  your audience for your product launch.

Follow our guide to designing an email sign-up form that can be embedded into your blog posts so you can automatically send out your freebie.  

  1. Set up an Email Sequence that’ll be sent to Your Freebie Downloaders & Mailing List

Email marketing is a great way to prime your audience for a service or product launch.

  • Brainstorm + write an email sequence of around 6 emails.
  • Send out 2 emails before launching.
  • And – send your mailing list 4 emails on or after the launch.

Here’s an example of an email sequence to your mailing list or after your freebie is sent out:

  1. Advice surrounding the theme of your product/service.
  2. Show how you/your business benefited from your product/service – the more personal the better – it’ll show what you’ve learnt from your journey and help your audience connect with you.
  3. Product launch email – feature case studies, your USPs and briefly mention your product/service. You may also want to link to recent blog posts related to the topic of your product/service.
  4. If you’re planning a webinar or Q&A on Periscope – send an email out to promote what they’ll learn from you & mention what you’re clients say.
  5. Pitch your product/service – mentioning an exclusive discount to email subscribers.
  6. Mention that it’s the last 24 hours of your discount and briefly go over the benefits of your product/service.
  1. Promote Your Freebies on Facebook Ads

Everybody loves a free gift.

As well as creating a post to promote your product/service launch, use Facebook Ads to promote your free downloadable guides.

People are more likely to trust a business that offers them free information in place of an advert of a service you’re offering.

In your Facebook advert, use your email sign-up URL to send out the freebie to your audience. You can find out how to find the email sign-up page URL in our How to Create an Email Newsletter Guide.

By creating a Facebook Ad, you can hit your demographic, offer a freebie to provide valuable helpful content that’ll show off your expertise and collect email addresses to add to your mailing list.

Through your mailing list you can start conversations with your potential customers, promote your recent content in your email newsletter and hopefully sell to them further down the line.  

  1. Facebook, Twitter + LinkedIn Posts

Write posts to direct traffic your blog posts and your new product/service for each social media network. For each link we recommend writing:

4x Twitter Posts

2 x Facebook Posts

1x LinkedIn Post

If you’re a member of a Facebook or LinkedIn group, post your content in places where it will be of most use.

  1. Guest Blog!

An amazing way to reach your target audience AND improve your website’s SEO is by guest blogging. Here’s how to promote your product/service through guest blogging:

  • Firstly, research businesses/blogs/websites which has a similar target audience to yours.
  • Email them to see whether they accept guest posts.
  • Brainstorm blog post ideas surrounding the theme of your product/service.
  • Arrange to publish your guest blog around on or after your product/service launch.

Find out why publishing content on sites is useful your website’s SEO in our article: A Beginner’s Guide to SEO.

  1. Upload Images to Instagram and Pinterest to Promote Every Blog Post

Create a pinworthy image for every blog post you create. Pin this to your boards + shared boards to get as much traffic as possible.

On Instagram, publish images featuring a question that relates to the content of your blog post. By posting these images to your Instagram with relevant hashtags you can hopefully kickstart a conversation with your potential audience.

  1. Lead a Q+A And/Or Tutorial on Periscope

An amazing way to show your expertise and connect with your potential clients is by using Periscope. Here you can host a livestream of a tutorial or Q+A related to your product or service.

What’s best is that your audience can interact with you and other watchers in the chat running at the same time as your live stream. Unlike educating your audience through a blog post, Periscope allows you to connect with your audience as well as your audience engaging with you.

You can briefly mention the benefits of your product/service and direct watchers to your website to find out more.

New to Periscope? Find out all you need to know in our Beginner’s Guide to Periscope blog post.

  1. Host a Webinar

Webinars are an awesome platform for generating revenue – they’re becoming increasingly popular too! Here are a few ideas for your webinar:

  • Think of one of your FAQs or what your potential client would like to learn from you. Use this idea for the basis of your webinar.
  • You can host the same webinar 2 or 3 times.
  • Pitch your product/service at the end of the webinar.

Questions? Comments? Leave them below or reach out to us on Twitter! We love to engage!

Google Analytics: Step By Step Guide

 

IMG_2363

As a lot of you will know, Google has a host of tools available for web developers and bloggers on everything from Analytics, to sharing documents, Adsense and even Adwords where you can advertise your site at the top of Google search pages.

Today, we’re starting with Analytics which allows you to track everything from the age and gender of your visitors to how a specific post has performed on your website.

So let’s get started!

Setting Up An Account

googlesignup-1

  1. Head on over to https://accounts.google.com and create a simple google account using your
    email address and a password. If you already have a google account for Gmail or Youtube, you will be able to sign in with this.
  2. Once registration is complete, head on over to google.com/analytics and click on “sign in” on the top right corner, before selecting “Google Analytics” from the drop down menu.
  3. You will then be redirected to a new page where you will be asked to “sign up”, click on this.
  4. Enter an account name of your choice, your website and a few other straight forward questions. I would recommend leaving all of the “Data Sharing Settings” ticked as recommended by Google themselves. However, do have a read through them and decide for yourself before clicking on “Get Tracking ID”
  5. Accept the terms and conditions once you have read them.
  6. You will then be issued your verification code which you will need to insert into your html, PHP or Tags of every page you wish to use analytics for on your website. (I recommend the index page first and foremost but ultimately the whole website.)
  7. Once that is done, your site is verified and you can move onto using Analytics!

Okay so now that you have set up your account, it might take a day or so to show any information. Once this appears, you’re ready to start viewing your website or blog’s analytics.

“Analytics” basically refers to visitor information such as:

  • How many people visited your website or individual page
  • What time they visited
  • How they found you (if they clicked a link on social media or search engine)
  • How long they spent viewing the content (and if they clicked on links etc)
  • The age and gender of the visitor0
  • Location of the visitor (US, UK, Australia, Europe, China etc)

A lot of terminology on Google can be confusing if you’ve never used Analytics before, so I thought before we went any further that I would explain some important ones.

  • Sessions – This refers to a group of interactions from one user. A session refers to multiple pages being viewed, social interactions and events.
  • Users – An individual who Is viewing your content
  • Page Views – How many pages your visitors looked at on the site.
  • Pages/Session – How many pages were viewed during a session
  • Avg. Session Duration – The amount of time spent on the site
  • Bounce Rate – The Percentage of visitors who leave your site after viewing just one page.
  • % New Sessions – percentage of views from new visitors to your website (rather than recurring)

So there you have all of the Google Terminology explained. Now, let’s move on to navigating through your Analytics control panel.

Once you’ve signed in to your analytics account, you will be taken to a page that looks like this:

 

image-2 (1)

 

So let’s just talk through some of the navigaton on the left side where you will see options such as Dashboard, Shortcuts etc

  • Dashboards

Dashboards basically allow you to create your own “dashboard” where you can view the elements which are most important to you at a glance. For more information on setting up a Dashboard, head on over to Google Help Pages.

  • Shortcuts

Shortcuts allows you to view your most commonly viewed reports straight from your home tab. For more help on Shortcuts, visit Google Help Pages.

  • Intelligence Events

Intelligence Events lets you know about changes in traffic on a daily, weekly or monthly basis. For fore help on Intelligence events, Click here.

  • Real Time

This is addictive!! Say for example you Tweet a link to your followers and want to see how it translates to clicks on your site, then click on Real Time where you will see activity as it happens. It really is addictive to watch. I’ve spent many hours watching people roam my website. #GetALifeHolly

  • Audience

Now this is the most important aspect of Analytics (In my opinion). This is where you find out who your visitor is, where they came from, how they got there, where they clicked, how long they stayed, their gender, age and location and so forth.

 

image-3

 

By clicking on ‘overview’ you will be given a brief look at your demographics such as how many visitors you received during a specific time frame. You’ll be given a few different statistics such as Bounce Rate and Pageviews which I referred to earlier. You’ll also be given a list of nationalities of your visitors whether they be viewing from the US, UK, Australia, Europe or otherwise.

  • Active Users

If you look at the navigation on the left again, you will see “Active Users”. To put it simply, Active Users are unique visitors. For me, I use this the least of all the features on the Analytics.

  • Demographics

The Demographics overview will let you know how many of your visitors are male or Female. It will also let you know which age group they fall into which is great for tailoring future content.

  • Interests

The ‘Interests’ section lets you see what interests your visitors have. So for example they might be sports fans, or car lovers. Google is a clever search engine and collects a lot of information from it’s users.

  • Geo

This will show you which Geographical location you are being visited from. This is really handy again for catering content to your main visitors – for example if 7% of your website’s visitors are visiting from Australia, it might be worth referring to Australian issues or events on your website.

  • Behaviour

This basically lets you know what your visitors did whilst viewing your content. You will see how long they spent on the site, which pages they visited, which links they clicked and if they engaged or interacted with you – such as sharing your links etc.

  • Technology

Technology allows you to see which web browsers and internet networks were used to find and browse your website. So for example, this will let you know if the majority of your visitors used Firefox or Internet Explorer.

  • Mobile

Mobile will inform you of which device they used when visiting your website, for example, Tablet, Mobile or Desktop. Google has even listed exact phone and tablet models of your users, so you will be able to see if the majority of your visitors prefer Apple or Samsung products as an example.

  • Custom

This is pretty self explanatory but again, Google give you the option to customise which items you view so you can find it all in one place.

  • Benchmarking

This is a VERY important part of Analytics. Benchmarking let’s you see how your visitors came across your website. So for example, if they clicked on a link in Twitter, found it in a search engine, email newsletter or directly typed it into the URL field. This is important so that you can focus on the traffic sources that give you the highest amount of views.

  • Users Flow

Users Flow let’s you see which page your visitors landed on when they first entered your website and which demographics landed there.

  • Acquisition

This is very similar to benchmarking but is much more streamlined. It allows you to see the referring sites and/search that was used to find your website at a glance.

I think I’ve mentioned everything there is to know about Google Analytics. Feel free to let us know if there’s anything I’ve missed and I hope this has been useful to you – I know that when I was starting out, a guide like this would have made my life much easier!

As always, let us know your comments below or tweet us @purelysocialtip

Until next time!

Holly x

How Personal Should You Make Your Social Media?

IMG_2129

We all have been there – we see a tweet that is borderline offensive but is hilarious and we’ve hit ‘favourite’ before we’ve even thought about the repercussions. As a Blogger of almost five years (and a self confessed social media addict), I can definitely empathise.

I have seen some bloggers go from zero to five thousand followers in a day because of a single tweet. With that said, on the flipside I’ve also seen some businesses go from having 120,000 followers and loosing more than 20,000 followers in an instant because they’ve offended people by being too personal, or by ‘liking’ something that can be disagreed with.

I know a lot of you reading this are businesses looking for advice on how personal to keep your social media and there are also a lot of Bloggers looking for the same information which is why this article will be split into two sections.

The rules for Bloggers and Businesses for social media are very different and so I wanted to keep this clear and individual for both genres.

First thing’s first, let’s talk about it from a business point of view.

1 – Businesses Should Keep It Professional With A Hint Of HumourIMG_2131

The title might seem pretty self explanatory but let me just go into a bit more detail. Businesses, whether you run an online shop or service, are seen as ‘professional’. I would probably expect some Bloggers to say something offensive or using profanity now and again, but I always expect a business to be professional. I don’t really want to see a business sharing their opinions or using profanity. If I am going to spend money with someone, I want to feel safe and know that if I choose to complain to the business, I will be met with professionalism. At the same time, I also want to know that the business is human and has a sense of humor.

2 – So, what is ‘too’ personal in Business?

Here is a list of ‘No-No’s’ for any business on social media:

  • Do not establish any online friendships on a business account
  • Do not use profanity in your statuses.
  • Do not ‘favourite’ or ‘like’ any statuses that contain profanity or potentially offensive statuses.
  • Do not engage in arguments.
  • Do not post any images that were not taken by you or that you do not have permission to use.
  • Do not engage in or post any political, religious or sexual discussions.

3 – What Should My Business Be Personal With

Now that I’ve given you a list of things you shouldn’t do, it’s only fair to give you a list of what to do.IMG_2130

  • Do respond to any messages of complaint or query about an order or otherwise.
  • Do always mention the person’s name in the response (it makes it more personal to the individual).
  • Do always thank users for their message
  • Do keep things light hearted. For example “It seems our website has been enjoying our relaxation products a bit too much! We’re working on getting getting the website working again and apologise for any inconvenience”
  • Do show respect. Be sure to post statuses of respect in regards to the deaths of popular people (celebrities) for example “Rest In Peace Whitney Houston. We will forever be affected by your music”.
  • Do post cute animal pictures. Everybody loves a cute cat!

These tips will definitely keep your business on the right path on Social Media. If all else fails and you instantly regret posting a status or make an embarrassing spelling mistake, then there is always the delete button. We’ve all been there!

Now moving on to Bloggers.

1 – Bloggers should keep it personal with a hint of business.IMG_2132

I’m completely reversing the formula in comparison to how businesses should behave on Social Media.

I’m a Blogger, so writing about how to behave on social media as a Blogger is really easy for me. I have literally made every mistake in the book so I can 100% talk with experience.

People read blogs to feel connected with someone. I read blogs because I like to hear their opinions on products, fashion and even politics. So it’s important that your social media feeds aren’t just filled with “have you seen my blog post? Visit www.no-one-wants-to-see-this-sort-of-thing12345.com.” type posts.

When users follow you, or visit your social media, they’re looking for a real time version of your personality. They want to connect with you and are happy to read about your daily activities and hear all about the first date that went wrong. What users don’t want to see is controversy for the sole point of being controversial and trying to get followers. It’s difficult knowing boundaries as a Blogger on social media as users still expect a ‘degree’ of professionalism from Bloggers as people of online influence.

2 – What Not To Do On Social Media As A Blogger

Here is a list of a few things I recommend a Blogger does not do on social media:

  • Do not get involved in arguments or heated debates. It just portrays you as a ‘troll’.
  • Do not post ‘click bait’ titles to your blog – followers see straight through them and invariably dislike it. (Click Bait titles are catchy titles such as “I’m Marrying My Dog?” when actually you simply say “I love my dog so much I’d marry him if I could” within a blog post that is completely different to the status).
  • Do not post images that belong to other bloggers unless you have their permission.
  • Do not start a campaign unless it is something you truly are passionate about and there are no other likeminded campaigns to get involved with. Followers see it as attention seeking and invariably unfollow.
  • Do not post controversial statuses just to get followers.
  • Do not criticise other bloggers or celebrities. Followers just think of it as ‘sour grapes’.
  • Do not post anything sexually explicit, religiously controversial or politically damning. You could be sued. Yes, it has happened to other bloggers.

These are the holy grail of social media No’ No’s for Bloggers so be sure to stick to them.

3 – What should I be posting as a Blogger on Social Media?

Here’s a list of a few things I would recommend posting as a blogger on social media:

  • Do show a BTS (Behind The Scenes) image – people love to see how you work when you’re creating content.
  • Do reply to people who take the time to tweet or message you. It’s just good manners and makes you more human.
  • Do post positive quotes and memes – these are a ‘favourite’ and ‘liking’ goldmine.
  • Do let people see snippets of your life, such as your meals, workouts, outfits and so forth.
  • Do get involved in discussions – politely!
  • Do advertise your blog content (2-3 times per day is most effective)

These ‘do’s will be sure to keep your social feed interesting at the same time as serving it’s purpose which is ultimately to drive traffic to your blog.As you can see, being a business and being a blogger are two very different things and as such come with very different ‘guidelines’ for social media.

One thing that does apply to both bloggers and businesses is that if you are sent a ‘troll’ like message which contains profanities and is derogatory to you or your business, then simply do not draw attention to it and ignore it. Rising to it encourages more comments of the same nature and makes you or your business look bad at the same time.

I hope you’ve found this article helpful! If you have any questions or suggestions, then feel free to comment below or tweet us @purelysocialtip

Until next time!

Holly x

Email Marketing 101: How To Grow Your Email List

Why You Need to Up Your Email Marketing

The power of an email goes without saying. I check my email as soon as I wake up in the morning. I am addicted to joining mailing lists. I jump at the sound of a new email notification.  And, with 24% of Americans saying they check their email “way too much” and 40% of individuals forcing themselves to go onto email detoxes, I am not alone in this.

To get you on to the email marketing game, here are the statistics, the benefits and a guide to growing your mailing list to help you build a profitable email marketing campaign:

  • The ROI of Email Marketing is King of the Marketing World

With an impressive 3800% ROI, email marketing is the BEST mover of sales. You earn $38
for every $1 invested into email marketing. 

  • You Can Get Personal

Unlike any other content marketing methods, email marketing can get personal. When a subscriber signs up, they give you their name. Their name is key to getting that all important relationship. 74% of marketers claim the use of a name increases customer engagement.

You can use their name in subject lines and in the main body of your email. And, it works! Using a name in a subject line increases click through rates by 14% and boosts conversions by 10%.

  • The Engagement Rules the Roost

According to Forrester, only 2% of your Facebook fans see your posts whereas 90% of emails will get delivered to a recipient’s inbox. And, the same adults who are liking your Facebook page are twice as likely to engage with your emails than on social media.

How to Grow Your Mailing List

1. Sign Up to an Email System like MailChimp

A mailing system like MailChimp allows you to send thousands of emails at a click of a button. It allows you to schedule them, make them look pretty and organize your subscribers at the click of a few buttons.

If you’re new to email marketing, MailChimp is the place to be. In addition to being a super easy-to-use platform, here’s are a few reasons why you’ll dig it:

  • MailChimp is completely FREE for users who has less than 2,000 subscribers making it more perfect for those who have a limited budget or are just starting out.
  • MailChimp is an incredibly popular platform so it can be easily integrated with lots of software & plugins.
  • Due to its popularity… you’ll find advice & tutorials on everything!
  • It has a very user-friendly, easy to follow interface as well as a drag + drop email template editor…perfect for email marketing beginners!

2. Use Plugins That’ll Grow Your Mailing List

You’ve more than likely been on a website that has a pop-up or a text box in a sidebar asking you to be a member of a mailing list. Here are a few plugins we recommend using:

Activate a List Building Plugin on Your Website like SumoMe

The only way to grow your mailing list is by making your readers aware of your mailing list. SumoMe can help boost your daily signups by up to 20%.  It can help you design pop-ups + sign up boxes to embed into your content.

Invest in Lead Generation Software like LeadPages

If you have a little bit more budget…LeadPages will help you increase mailing list sign-ups – tenfold! It helps you design an opt-in page for your mailing list allowing you to lay out the benefits of joining your list and look uber attractive. Offering a free 30-day detox guide as a lead magnet/free gift for joining your list? Setting up a landing page with LeadPages can help you show off the value of your free gift.

3. Offer a Lead Magnet or ‘Content Upgrade’ on Your Website

People aren’t interested in joining a mailing list unless it benefits them.

So giving away free content is the fastest way to grow your mailing list and make you a trustable source.

Take some time to brainstorm, create and design content that’ll get your audience signing up to your list.

Think about your typical customer or ideal customer.

What advice do they usually ask for? What information will be valuable?

Find out right from the horses mouth by asking your mailing list to email you with questions, looking at popular blog posts on businesses like yours, seeing what topics are hot in forums and Facebook groups and posting on your on your Facebook and Twitter pages and asking your audience to comment what they’d like to know.

Use this information to help you curate your content. Here are a few super effective, tried and tested freebie content ideas:

  • An eCourse. Offer a chain of emails as your content bribe. For example, if you’re a personal trainer, offer a 20 day fitness challenge where you send out 20 unique emails with different workouts to get their body into shape.
  • An eBook. Design a PDF that shares information that’ll help your reader. Here are a few examples: smoothie recipes, marketing guides, makeup tutorials, web design guides etc.

4. Create A Custom Newsletter Confirmation Page

Once your new subscriber has signed up…your next point of engagement is your confirmation page. Your newsletter confirmation page is your perfect opportunity to show off your expertise and already written content. Make sure you include:

  • A little thank you.
  • An explanation of what to expect from your emails.
  • Feature about + testimonial pages so users can get to know you and trust what you do.
  • Link to popular content on your website.

5. Brainstorm and Plan Content for Your Future Emails

An engaged audience is an audience that is likely to grow into loyal clients. So it’s important to connect with your subscribers.

The first thing to master is the subject line. It needs to be short, catchy, relevant and personal. The second this is the content. According to HubSpot, 65% of users like emails that contain mostly images. To ensure your emails connect with your readers make sure you break up your text into small sections, use more visual material than text, attractive use of your brand’s colours and interesting content (see below).

  • Send Out Free Worksheets, Guides + eBooks.

    We LOVE free stuff. Especially when the free stuff is valuable and helps us improve. The free content will help you start a relationship with your audience, show off your expertise and prime your readers for an offering of paid products/services.
  • Recap of Recent Blog Posts + News.

    Not all of your readers will check your website on a regular basis. Showing off your most recent content in a recap email will keep your readers updated + help get your audience onto your website.
  • Share Details About a Future Service/Product.

    72% of people prefer promo material in their inbox compared to 17% on social media.

    Launching a new service or product? Get your readers in the know by sharing what it involves, the benefits, discounts + any testimonials you’ve already gathered pre-launch.
  • Send Exclusive Content that’s Only Available to Subscribers

    Show the value of being a member of your mailing list by sharing MORE than a reader of your website will see. Ideas include sending out a recipe, tips for success and a link to a secret blog post. You can check out our 30 Engaging Blog Post Ideas to help you brainstorm content! 

What’s more – you can gain access to a wealth of analytics. Every time you send out an email you’ll be able to see the click through rates, what links have been clicked, the amount of people who unsubscribed, see what works best and monitor what content is popular. And this important data is what’ll help you refine your email marketing content for future emails.