Google Adwords: Step By Step Guide

IMG_2510Google as we all know, Is the biggest search engine in the world, but Google has many more services other than it’s search function. Google Adwords is a service where people like you and I can advertise our business. Blog or service, at the top of search result pages.

Of course, having a budget is essential for running an Adwords campaign, however, your budget needn’t be huge. For example, Google regularly offers vouchers for adwords. If you deposit $25 into your account, Google will give you an extra $75 worth of advertising to work with.

A lot of people reading this might be wondering how beneficial Google Adwords is to your website, well I can personally assure you, that a $50 campaign can take your article/service/blog/shop from having 0 visitors, to having 1000 overnight if you so choose.

Have we pricked your attention yet? I thought we might have!

So first thing’s first, let’s set up an account (it’s free to set up and will only take 2-3 minutes of your time.)

1 – Create a Google Adwords Account

First off, head on over to Google Adwords and click on “Start Now” and enter in your details – you will also be asked to confirm your email address. Once you have clicked the confirmation link in the email, head on over to adwords.google.com to sign in to your account.

2 – Decide On Which Locations You Want To Advertise To

Next up you need to decide on which part of the world you want to advertise to, which is where the analytics we discussed in the last article is so important. So for example, if the majority of your visitors are from the UK but you’re trying to sell a product in the USA, then you might want to advertise in the US. You can even narrow it down to specific states, cities and towns if you have a local business.

  • Click on “Create Your First Campaign” Button.
  • Click on “Campaign Settings” and then “Audience” before selecting which regions you would like to advertise to.

3 – Set A Budget

Moving onto the next part of creating your ad: deciding on a budget. Google will of course make budget suggestions but this is entirely up to you. You can set a daily budget that you’re happy to spend, whether that be $0.10 or $10 it is entirely up to you. You only pay when someone clicks on your advertisement, so each click might cost five cents meaning that in a $1 daily budget, you could receive 20 clicks (and 20 potential new customers!) from spending that dollar. You can change your budget at any given time and Google will never spend above the daily limit. Your ads will stop appearing in the search once the limit has been reached.

4 – Control Your CPC (Cost Per Click)

When you set your budget, so for example $1 per day, that $1 will consist of several clicks. It’s up to you how much you wish to spend on each click. The higher you bid, the more likely your ad will reach new customers. With that said, you are in the driver’s seat with this! You can bid whichever amount you like, many people starting out bid low (For example 10 cents) which will get you 10 clicks throughout the day.

Click on “Bidding And Budget” to change your CPC or to set ‘automatic bidding’ where Google bid an amount they think is most beneficial to your ad. Personally, I like to set my own CPC which can be changed at any time.

5 – Create An Ad!IMG_2511

Creating the ad itself is the most important part of the whole process. This is what your customers will see before they even see your website so it’s important to be appealing.

– Ad Title

This is your title so for example, if you had a bargain beauty product business, then your title might be “Buy Bargain Beauty Products” or “Find Cheap Beauty Products”

– Text Line 1

Be sure to include important keywords here as these keywords, when searched for, will appear in bold making the ad more likely to be clicked on as it appears most relevant to the user. An example of text in here could be “Bargain Beauty Supplies for Professionals”

– Text Line 2

This is where you make yourself unique and sell your service. For example: “Click To Save 20% Today” This is also known as a ‘call to action’ where you encourage the visitor to click

– URL

Simply enter the site’s URL for example www.yourwebsite.com

6 – Keywords

This is what people will type into the google search to find your ad. This is where it gets a little bit more complicated. However fear not, for I am equipped with all the tools and information you might need.

First thing’s first, don’t worry about getting it perfect straight away. You can easily delete or edit certain keywords if you find they aren’t working for you.

IMG_2515Here are my tips for choosing the right keywords:

  • Be Specific. Using keywords such as “Beauty” is too general and will likely show dozens of ads meaning yours is less likely to appear. I would recommend choosing “Beauty Supplies For Professionals” which Is more specific and niche to your website and will target customers who are looking for those specific things.
  • Start out with 4/5 keywords or phrases. You can then monitor which ones perform better and decide on which ones to remove and new ones to add.
  • Use the keyword tool! This tool is literally priceless and is completely free to use. Using this will show you how many people are searching for a specific keywords or phrases, how much competition there is from other advertisers and how much Google suggests you spend on each keyword.
  • Analyse your ad after a few days. Once a few days have passed, log back in and check how the keywords have performed. Google will show you how many times the ad appeared and how many times it was clicked on.

7 – Billing

This is the part no-one likes – parting with money! Haha! Here is where you enter your billing details. Here’s how to do it:

  • Click on “Billing” and then “Billing Preferences”
  • Select a payment method. You can choose between:
  • Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
  • Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa log
  • Read and Accept the Adwords Terms & Conditions
  • You can also redeem a voucher here if you have one under “Promotional Codes”

8 – Done!

You’ve now completed setting up your adwords campaign. You can of course, add more, edit or delete your ads by signing into your account and adjust your budgets to suit your requirements. If you have any problems, there are dozens of online support pages at support.google.com

Alternatively, of course you can leave any enquiries in the comments below or tweet us @purelysocialmedia

Thanks so much for reading and I really hope this has helped you.

Until next time!

Holly x

Google Analytics: Step By Step Guide

 

IMG_2363

As a lot of you will know, Google has a host of tools available for web developers and bloggers on everything from Analytics, to sharing documents, Adsense and even Adwords where you can advertise your site at the top of Google search pages.

Today, we’re starting with Analytics which allows you to track everything from the age and gender of your visitors to how a specific post has performed on your website.

So let’s get started!

Setting Up An Account

googlesignup-1

  1. Head on over to https://accounts.google.com and create a simple google account using your
    email address and a password. If you already have a google account for Gmail or Youtube, you will be able to sign in with this.
  2. Once registration is complete, head on over to google.com/analytics and click on “sign in” on the top right corner, before selecting “Google Analytics” from the drop down menu.
  3. You will then be redirected to a new page where you will be asked to “sign up”, click on this.
  4. Enter an account name of your choice, your website and a few other straight forward questions. I would recommend leaving all of the “Data Sharing Settings” ticked as recommended by Google themselves. However, do have a read through them and decide for yourself before clicking on “Get Tracking ID”
  5. Accept the terms and conditions once you have read them.
  6. You will then be issued your verification code which you will need to insert into your html, PHP or Tags of every page you wish to use analytics for on your website. (I recommend the index page first and foremost but ultimately the whole website.)
  7. Once that is done, your site is verified and you can move onto using Analytics!

Okay so now that you have set up your account, it might take a day or so to show any information. Once this appears, you’re ready to start viewing your website or blog’s analytics.

“Analytics” basically refers to visitor information such as:

  • How many people visited your website or individual page
  • What time they visited
  • How they found you (if they clicked a link on social media or search engine)
  • How long they spent viewing the content (and if they clicked on links etc)
  • The age and gender of the visitor0
  • Location of the visitor (US, UK, Australia, Europe, China etc)

A lot of terminology on Google can be confusing if you’ve never used Analytics before, so I thought before we went any further that I would explain some important ones.

  • Sessions – This refers to a group of interactions from one user. A session refers to multiple pages being viewed, social interactions and events.
  • Users – An individual who Is viewing your content
  • Page Views – How many pages your visitors looked at on the site.
  • Pages/Session – How many pages were viewed during a session
  • Avg. Session Duration – The amount of time spent on the site
  • Bounce Rate – The Percentage of visitors who leave your site after viewing just one page.
  • % New Sessions – percentage of views from new visitors to your website (rather than recurring)

So there you have all of the Google Terminology explained. Now, let’s move on to navigating through your Analytics control panel.

Once you’ve signed in to your analytics account, you will be taken to a page that looks like this:

 

image-2 (1)

 

So let’s just talk through some of the navigaton on the left side where you will see options such as Dashboard, Shortcuts etc

  • Dashboards

Dashboards basically allow you to create your own “dashboard” where you can view the elements which are most important to you at a glance. For more information on setting up a Dashboard, head on over to Google Help Pages.

  • Shortcuts

Shortcuts allows you to view your most commonly viewed reports straight from your home tab. For more help on Shortcuts, visit Google Help Pages.

  • Intelligence Events

Intelligence Events lets you know about changes in traffic on a daily, weekly or monthly basis. For fore help on Intelligence events, Click here.

  • Real Time

This is addictive!! Say for example you Tweet a link to your followers and want to see how it translates to clicks on your site, then click on Real Time where you will see activity as it happens. It really is addictive to watch. I’ve spent many hours watching people roam my website. #GetALifeHolly

  • Audience

Now this is the most important aspect of Analytics (In my opinion). This is where you find out who your visitor is, where they came from, how they got there, where they clicked, how long they stayed, their gender, age and location and so forth.

 

image-3

 

By clicking on ‘overview’ you will be given a brief look at your demographics such as how many visitors you received during a specific time frame. You’ll be given a few different statistics such as Bounce Rate and Pageviews which I referred to earlier. You’ll also be given a list of nationalities of your visitors whether they be viewing from the US, UK, Australia, Europe or otherwise.

  • Active Users

If you look at the navigation on the left again, you will see “Active Users”. To put it simply, Active Users are unique visitors. For me, I use this the least of all the features on the Analytics.

  • Demographics

The Demographics overview will let you know how many of your visitors are male or Female. It will also let you know which age group they fall into which is great for tailoring future content.

  • Interests

The ‘Interests’ section lets you see what interests your visitors have. So for example they might be sports fans, or car lovers. Google is a clever search engine and collects a lot of information from it’s users.

  • Geo

This will show you which Geographical location you are being visited from. This is really handy again for catering content to your main visitors – for example if 7% of your website’s visitors are visiting from Australia, it might be worth referring to Australian issues or events on your website.

  • Behaviour

This basically lets you know what your visitors did whilst viewing your content. You will see how long they spent on the site, which pages they visited, which links they clicked and if they engaged or interacted with you – such as sharing your links etc.

  • Technology

Technology allows you to see which web browsers and internet networks were used to find and browse your website. So for example, this will let you know if the majority of your visitors used Firefox or Internet Explorer.

  • Mobile

Mobile will inform you of which device they used when visiting your website, for example, Tablet, Mobile or Desktop. Google has even listed exact phone and tablet models of your users, so you will be able to see if the majority of your visitors prefer Apple or Samsung products as an example.

  • Custom

This is pretty self explanatory but again, Google give you the option to customise which items you view so you can find it all in one place.

  • Benchmarking

This is a VERY important part of Analytics. Benchmarking let’s you see how your visitors came across your website. So for example, if they clicked on a link in Twitter, found it in a search engine, email newsletter or directly typed it into the URL field. This is important so that you can focus on the traffic sources that give you the highest amount of views.

  • Users Flow

Users Flow let’s you see which page your visitors landed on when they first entered your website and which demographics landed there.

  • Acquisition

This is very similar to benchmarking but is much more streamlined. It allows you to see the referring sites and/search that was used to find your website at a glance.

I think I’ve mentioned everything there is to know about Google Analytics. Feel free to let us know if there’s anything I’ve missed and I hope this has been useful to you – I know that when I was starting out, a guide like this would have made my life much easier!

As always, let us know your comments below or tweet us @purelysocialtip

Until next time!

Holly x

15 Things You Should Do Before + After You Publish a Blog Post

15 Things You Should Do Before + AfterYou have spent time brainstorming your content, you have written your blog post and now you’re ready to press publish. If you’re looking for marketing tips, it could be that you’re missing a few basic SEO elements that can help boost the reach of your blog post. Follow our checklist of things you should do before + after you publish a blog post to get more people reading your post as well as improve your search rankings.

BEFORE YOU HIT PUBLISH

  1. Write An Engaging + SEO-Worthy Blog Post Title

8 out of 10 people will read your headline – but only 2 out of 10 people will click through to your post. That said – this makes the title the most important component of the marketing of your blog post. The title serves two purposes; it needs to include keywords for all that SEO value and be interesting enough to attract potential readers to click through to read your post.

An example of a not-so-engaging blog post title:

“What I’ve Learnt About Facebook For Business”

By re-working the title to include your keywords, your target audience and demonstrating your blog post will drive results, this blog post title works better:  

“New Business Owner? Here’s How to Grow Your Business on Facebook”

  1. Link to Old Blog Posts

Google likes to see inbound links in your content. One of the easiest ways to boost the amount of inbound links in your content is to hyperlink old blog posts. It will make Google happy as well as keep readers on your website for longer. Put together a list of blog posts that relate to the blog posts you’re about to publish and link them within your content. Remembering to make the anchor text the blog post title for example: How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following and not hyperlinking text like, ‘find out more here’.

  1. Is Your Blog Post SEO Optimized?

Now you need to ensure your blog post content is ready for Google. If you use WordPress, one of the best ways to check this is by installing the Yoast SEO plugin. It’ll make it easy for you to edit your page title and meta description. And – tell you how well your content scores for SEO. Here’s are few factors that’ll make your blog post SEO-tastic:

– Have you used your keywords in your content?

Try to make your keywords make up 1% of your content. But remember to incorporate them naturally within your blog post.

– Are your keywords in the page title?

Usually – a page title is autogenerated from your blog post title. But sometimes this won’t include your keyword and can look a bit messy. Scroll down the content of your blog post title in editor and you’ll find Yoast SEO. From there you can edit your page title to tick all of the SEO boxes.

– Do you have a meta description?

Similar to page titles, a meta description is automatically pulled from the content of your blog post. Use Yoast SEO to write your meta description to include a keyword and attract readers. Take a look at the meta descriptions of your competitors in the search results. Using their meta descriptions as a comparison, you can make your meta description stand out from the rest to increase your click through rate.

You can find more tips to step up your SEO game in our Beginner’s Guide to SEO.

  1. Break Up Text into Smaller Chunks with Headings

What’s more off-putting than a huge chunk of text? It’s a huge turn off. And – Google knows this.

Make it easier for your reader by breaking up your content into small sections and you’ll find people will stay on your page for longer. More engagement = more chance of winning your reader as a client.

– Read through your content and see where you can break it up. Once you’re finishing editing – Yoast SEO will give you a score as to how ‘readable’ your text is. Aim for a green light!

– Use header tags like <h1> </h1> around the headings of your sections.  In your headings you may want to include your keyword to please Google

  1. Use Branded Imagery

Our branding sets us apart from our competitors. And – setting a style for your blog post images will help enforce your brand. For each featured image use a set font, colour (from your website/logo) and style. Create a template to help make your images more consistent with one another. It’ll also speed up the process too!

  1. SEO Optimize Your Images

Like we optimize our content, we need to optimize images too. On WordPress, when you upload an image it’ll come up with ‘description’ and ‘alt text’ on the right hand side. Type in your blog post title into this – not forgetting to include your keyword!

  1. Proofread, Proofread, Proofread!

After hours of writing on a screen, it’s so easy to miss a typo or miss something that doesn’t make sense. Take a break from your computer for at least 30 minutes to an hour. Return to your blog post with fresh eyes and read in small sections. Using this technique you’ll be able to notice more mistakes + make your blog post flawless.

  1. Delete Unnecessary Words From The URL

Once you’ve typed in your blog post title, a URL will generate automatically from this. To ensure your URL scores well for SEO – start by deleting words like ‘the, a, because’ to lay more emphasis on your keyword and main components of your blog post title.

AFTER YOU HIT PUBLISH

  1. Write Social Media Posts & Share onto Twitter and Facebook

After you publish a blog post, write a series of unique posts to promote your blog post on social media. I usually tend to write around 8 tweets and 4 Facebook posts for each blog post I publish. Once written, schedule them to go out over the next 4 weeks.

After scheduling, insert all of your social media posts into a content bank so can schedule them sporadically with other posts to keep your social profiles updated and drive traffic to your website.

If you’re not using a scheduling platform yet – take a read of our How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following blog post to find out our list of recommended scheduling websites and plugins.

  1. Pin Your Image onto Your Pinterest

You may know this already – but Pinterest is soon becoming one of the best social media platforms for driving traffic to your website. After you publish a blog post ensure your images gets uploaded to the following:

– Pin your image to a blog post board, aka a board used solely to house your blog posts images.

– Pin your blog post’s image to other relevant boards on your Pinterest. Once your blog post has been uploaded to your blog post board, pin your image to any other relevant boards on your Pinterest. That way you will maximise the reach of your pin as you’ll be putting it in front of an audience who follows your boards.

– Upload your pin to shared group boards. If you’re not already a member of shared boards, search for boards relevant to your business so that you can share your pin with both people who are a part of the group board and who follow the shared board.

  1. Post Blog Posts in Relevant Facebook Groups

Similar to shared Pinterest boards, there are tonnes of Facebook groups where you can post your content. Join groups that are relevant to your business so you can share your knowledge to an audience who could benefit from your blog post.

  1. Upload An Image to Instagram

Instagram is a great platform to show off your branded images. After you publish a blog post make sure you upload an image to your Instagram profile. Not forgetting to include hashtags to reach an audience that are looking for content like yours. You’ll find top tips in our post Using Hashtags Effectively on Social Media.

  1. Talk About Your Blog Post in A Round Up Email

Everyone has their favorite go-to places for content. For some of us it’s Facebook, some can’t stay away from Pinterest and some of us like getting their updates through email.

After you have published a blog post, write a quick 30 word summary of your blog to feature in your weekly, bi-weekly or monthly round up email to drive traffic to your website.

If you haven’t got an email marketing campaign in-action, make some time to brainstorm ideas for content that you can exchange for an email address. For instance, if you’re a healthy lifestyle brand, creating a ‘20 Lunch Recipes That Are Budget Friendly + Help You Lose Weight’ guide as a lead magnet for your mailing list campaign. LeadPages is an easy-to-use campaign to help get this set up for you!

  1. Link Post in Old & Relevant Blog Posts

Like including links to old, relatable blog posts before you publish a blog post, linking your new blog post to old content will work in the same way. Readers who land on your old blog post will be shown a new blog post that may interest them will help reduce your website’s bounce rate.

  1. Tweet People Talking About Your Blog Post Topic

Get conversations started with people talking about your topic. Type in relevant search terms or words associated to your blog post and you’ll find people talking about it in some way. Mention that you’ve written a blog post that’ll help with their problem and engage with their previous tweets/photos. It’ll help direct people on to your website as well as boost your Twitter following.

 

6 Ways to Increase Traffic to Your Website

6 ways to increase traffic to your websiteIf you’ve recently started a business or recently invested money into a new web design and you’re not generating as many enquiries as you’d hoped – here are 6 surefire ways to get your ideal customers onto your website and kickstart your online sales:

Is Your Website Optimized to Appear in Search Engine Results?

Ensuring your website is optimized with basic SEO can boost your traffic tremendously! Follow these easy-to-follow tips to help you move up the search rankings for your keywords:

Identify Your Keywords

Using the Keyword Planner Tool on Google Adwords is the key to identifying the keywords you should be optimizing for your business. Once you have found keywords, it will help you get your ideal customer onto your website.

Update Page Titles & Descriptions

Once you have identified your keywords, you can update all of your website’s webpages to include your keyword in your site’s page titles and meta descriptions. Just in case you’re not sure, here’s an example of a page title & meta description:

search result

Adding your keywords to your meta data will ensure Google ranks your website in your target customers’ search results. If you’re a WordPress user, download the Yoast SEO plugin – it makes the process so much easier! Once installed, go onto the editing page of every page you need to update, scroll down and you’ll find the Yoast SEO text box where you can easily edit the title & meta description for each page.

Improve the Content on Your Web Pages

Google favours pages that users spend a lot of time on. Make your content look great by helpful content, breaking up large bits of content into smaller easy-to-read paragraphs and adding engaging images. Do you have pages with less than 300 words of content? Do you have pages that don’t look as great as other pages? That don’t include the keyword your optimizing? Start by implementing the following SEO practices on to your website:

Add Image Alt Tags

As well as adding keywords into your written content, include your keywords into the ‘Alt Tag’ on every image you upload.

Increase Your Site Speed

Google increases the ranking of websites will higher site speeds. Use Google’s PageSpeed Tool to analyze your website’s performance. If your PageSpeed is low – Google will suggest changes to improve the speed of your website.

Do You Blog for Your Business?

Blogging is one of the best ways to get your target audience on to your website. When you begin brainstorming your future content, your audience is your top priority. Think: what would help my audience? What search terms will be audience be using? What’s my target audience interested in? For example, if you offer hypnobirthing classes to help women have calm births, your ideal target audience will be searching for calming ways to ease labour. As your business is the answer to that search query – a good starting point for blog posts will be blog posts based on tips to ease labour, breathing exercises, pregnancy tips and motivational birth stories.

Here are a few ways to create engaging blog posts that attracts traffic:

  • Use the Keyword Planner Tool to find out most searched terms to strategize your content
  • Make your blog posts easy to read by using small paragraphs with bold engaging headings
  • An eye-catching title
  • Include links to your services pages and other blog posts that may help your readers
  • Post attractive images that complement your branding

Social Media Marketing

One study found that a staggering 93% of our buying choices are influenced by social media. Here are a few ways to master your social media marketing:

Get Your Branding on Point

Use specific fonts or colours on your website? Carry your website branding onto your social media profiles to create a recognizable, strong brand. As visual content attracts more attention than text alone, start by:

  • Creating images that uses the same font and brand’s colour scheme to publish with your tweets and status updates.
  • Branding your Pinterest boards.
  • Using your colour scheme and fonts in your Instagram profile.

Post Regularly

Gain a steady growth in your social media following by publishing content regularly onto your channels. The more people who engage with your brand, the more traffic will be directed to your 6 ways to increase traffic to your website checklistwebsite.

Be Relevant

Reach out to your target audience by sharing your blog posts, relevant articles, news in your industry and useful written, visual + video content. Even though you’ll be posting other people content – you will be connect with your potential customers and making relationships with people in your industry that may share your content with their audience.

Be Active in Relevant Communities

Building a community around your business is a catalyst for getting your business mentioned and shared online. Delve into the world of social media networking by finding Twitter Chats, Facebook Groups and online forums dedicated to your industry. For example, if you’re an organic skincare brand, you could share your knowledge and connect with your target audience in green beauty twitter chats, Facebook groups and online forums.

Your Email Marketing Campaign – Do You Have One?

With 66% of consumers making an online purchase as a result of email marketing, prioritizing email marketing is very important. Here’s how to get started:

Create Valuable Content to Build Your Email List

I’m sure you’ve landed on a website that either has a pop-up or side bar content offering a free eBook, course or guide in exchange for your email address? If you’re looking to connect with your audience, show your expertise and build your mailing list – this really works. Start by brainstorming ways you can help your target audience.

Create & Send out a Regular Email

Your email doesn’t need to be fairly complicated at first. You could send out a simple but engaging round-up email of all of the content you’ve posted throughout the week, over the last 2 weeks or month. This way you’ll direct traffic to your website and stay in the mind of your audience by appearing in their inbox regularly!

Guest Blogging

The higher your domain authority, the higher you’ll appear in search results. A great way of building your domain authority is by guest blogging. By posting helpful content on websites you’ll engage with a new audience and direct traffic to your website and create that all important, domain authority boosting back-link back to your site. Start by finding websites are leaders in your industry or post similar content to your website and contact them to see whether you can guest blog on their websites. You can also find websites that are seeking guest bloggers on Twitter, forums and Facebook Groups.

Update Old Blog Posts

Instead of writing new blog posts – you can direct more traffic to your website by updating old content. If you have been blogging for a while, you may have a lot of blog posts that could benefit from being improved. Start by looking at your Google Analytics to identify old content that’s popular with your audience.

Add a ‘Pinnable’ Image

Pinterest is a huge driver of traffic. Make your feature image ‘pinnable’ by making sure the images matches your brand and creating a vertical image for each post.

Link Relatable Content

Google likes to see inbound links in your content. Got a blog post that’s focussed on a similar topic? As well as pleasing Google, linking relatable blog posts will help keep the reader on your website.

Update the Blog Title

Your old blog post could benefit from improving its title to include a keyword or to attract more readers onto your blog post.

Add Keywords

Do you mention keywords in your blog post? If not – add them naturally within the content of the post.

Create a Content Upgrade

Could your blog post benefit from offering a worksheet? Or a more detailed guide? Creating a content upgrade will offer value to your readers, show off your expertise and help build your mailing list.

30 Engaging Ideas for Blog Posts

30 ENGAGING IDEAS FOR BLOG POSTS

Welcome to the world of blogging. A place where you publish problem-solving content and build an online community that engages with your target audience.  And – by doing it consistently and strategically, you can establish a trustworthy brand that revolutionizes your business.

As you begin blogging for business, you can use this list of ideas for blog posts to create a content plan for your business to attract your target readership and help determine what content works best for your readers.  Just remember, you don’t need lots of traffic to build your business online; you just need an audience who can easily engage with your brand.

  1. How-To Post

Blog posts that show your readers how to do something are always incredibly popular. ‘How To’ offer invaluable advice that provides problem solving information that your readers are searching for answers on for example, if you’re a business that sells unique tea blends, this could be as obvious as “How to Brew Tea” or like our blog post on How to Get Steady Customers Fast and Free.

  1. Tools That Make Things Easy

Humans are lazy and more often than not – incredibly busy. We’re constantly looking for apps, new processes, websites and plugins that shorten the time it takes to do something and make our lives easier. For instance, we shared our most useful plugins that help schedule social media updates and blog posts.

  1. Review a Product Related to Your Niche

Prospective and current readers might be interested in finding out whether a certain product is worth the investment – sharing your insight into the benefits or criticisms of a product will give your readers answers.

  1. Inspiring Books

Whether its books that has motivated us along our journey or given us helpful business tips – your readers will find this information useful.

  1. A Series of Q&A Posts

Not only will Q&A posts help you interact with your target audience, they will provide answers to your readers’ questions and create extremely helpful content for your website.

  1. Tutorials

Create “Top 10” or “8 Tips for” advice posts, product demonstrations or videos about topics related to your niche. We’ve helped our readers by sharing our Top Five Tips for Blogging Success, 5 Best Tips on Sharing Content and Top 7 Mistakes Businesses Made with their Digital Marketing in 2015 & What Can be Done to Fix It in 2016.

  1. Promote a Free Downloadable Guide

One of the best ways to build your mailing list is by offering a free downloadable worksheet or guide to help your readers. You can promote your free download by explaining its benefits in a blog post.

  1. Inspirational Famous Quotes

Whether you’re a nutritionist, business coach, personal trainer or cosmetic surgeon there are quotes related to your industry. And – people love reading them!

  1. Host a Giveaway

One great way of getting your audience to share your content is by giving away free products. You could offer your services, products, prizes or treatments…everybody loves free stuff!

  1. A List of Useful Online Resources

Read any blog posts, taken a course or watched videos that have helped you? Share them with your audience!

  1. Interview Someone in Your Industry

As well as giving your audience advice, your interviewee will share it on their social media platforms and/or website which will put your brand in front of a relevant audience.

  1. Behind The Scenes of Your Business

Post images and short videos showing how your business is run – this will add a bit of personality to your brand!

  1. A Link Up of Helpful Blog Posts

A great way for getting yourself known in your industry is by connecting with similar, bigger businesses. Make yourself known by linking their content in a blog post and tagging them into your social media posts.

  1. Share a Project You Have Recently Completed

Prove yourself to your audience by showing off your skills by sharing images of a recently completed project.quote 30 engaging blog post ideas

  1. Business Goals for the Year

Between Christmas and the start of a New Year, business goals or New Year’s Resolutions get a lot of traction. Share yours!

  1. Write ‘Benefits Of’ Posts Related to Your Niche

Similar to tutorials, people are looking for reasons why they should buy into something. Show you’re an expert by writing about the benefits of something related to your industry.

  1. Share Your Opinion on a Film or TV Series Relevant to Your Business

Marketing has Mad Men and Steve Jobs to talk about. Write a blog post about based on your views about a TV show or film that has mentioned a topic related to your business.

  1. Round-Up of Your Most Popular Posts

Once you’ve been blogging for a while, you’ll be able to see which posts have performed best. Put them all together in a post.

  1. Things You’ve Learnt from Recent Training, eCourse or Book

We’re always learning. Writing about things you’ve learnt will show transparency on how you’re always willing to improve.

  1. Write About Something New in Your Industry

Last year, Twitter released the forever growing live streaming app that is Periscope so we written A Beginner’s Guide to Periscope to advise people who don’t know anything about the app.

  1. Beginner’s Guide

Similar to ‘How To’ posts, ‘Beginner’s Guides’ will give your target audience the information they’re looking for. We’ve written A Beginner’s Guide to Snapchat and A Beginner’s Guide to SEO.

  1. Motivational Mottos

We all love things that motivate us. Share motivational mantras and mottos that have helped you get to the position you’re in now.

  1. A List of Dos & Don’ts Related to Your Niche

During your time in business, you may have learnt something that’ll prevent your readers from making mistakes for example, when it comes to social media, refrain from publishing your problems or controversial beliefs on your business profiles as it may damage your reputation.

  1. Write a Follow Up Post to a Post You’ve Already Published

Written a post you could provide more information on? Write a ‘Part 2’ blog post.

  1. Blog About Hot Topics & Trending Events

A great way to publish content on talked about and most-searched topics is by writing a blog post on how your services and products relate to them like this post on Taylor Swift Vs Katy Perry: Which Star Rules Social Media? Or if you’re in the beauty related industry – a post on a trending out of the ordinary thing a celebrity is doing like, Kim Kardashian’s Vampire Facial would engage with your readership.

  1. Share Your Business Processes

Nubby Twiglet, a graphic designer has recently shared her knowledge on how to can streamline your business processes by sharing how she communicates with prospective clients, signing on a client, gathering design briefs, putting together project checklists, presenting your work and invoicing.

  1. Update Your Audience with What’s New in Your Business

Hired someone new? Releasing a new product or service? Blog about it!

  1. Your Predictions

Got an idea what’s going to be on trend in a year or season in your industry? Share them in a blog post.

  1. Publish Your Testimonials & Case Studies

Demonstrate you’re worth investing in by showing what your clients say in a blog posts. If you can show how you’ve helped a client by sharing your results in a blog post.

  1. FAQs

As your business grows and gets older – you may find you get asked a lot of the same questions. Write answers to your FAQs and publish them into an easy-to-find blog post to help your readers.

Cracking the Deep Web: How to Get Steady Customers Fast and Free

Hi Guys, Mika here!

As you know, we’ve been increasing our team to include a few new bloggers varying in expertise. The newest member of our team, Leah Zitter, has a wealth of experience in SEO and the deep web. This week’s article is an introduction to just that. Enjoy! 

visible web

Three years ago, I used the Deep Web to promote my website that offers hidden jobs for freelancers. As far as I know, I was and remain the first person to do so.

I invested three hours a week using Deep Web engines.

Within that first month, I gathered 375 visitors.

What is the Deep Web?

The Deep Web consists of all sites that are hidden from search engines such as Google, Yahoo, Bing, or DogPile. Regular search engines can only retrieve information from pages that are accessible to it or that are large enough to be discovered. But there are many other groups on sites such as Twitter, Behance, Ryze, forums, password-protected business sites, Tumblr, Reddit, or up-and-coming blogs that are inaccessible because they are too small, password-secured, or not registered with search engines.

The science journal Nature notes that Google only indexes 16 percent of the surface Web and misses all of the Deep Web. This means that about 3000 out of 1 web pages are hidden from engines. Think of the ocean and the hiddenness below. The ocean is your worldwide web. Underneath is your deep or invisible web. This is where your clients chat.

I sought tools that could probe this hiddenness so that I could connect with them.

Why I used the Deep Web

Part of the reason I turned to the Deep Web was because I was looking for other ways to conduct free surveys. I also wanted to probe my targeted person’s subconscious needs. I wanted to connect with them in as real a way as I could and show them I could help them. For that to occur, writing articles was not enough. I wanted to talk with them; to capture their words for help so that I could refer them to my service. Along the way I sought their opinion. The engines that probe the deep web helped me do this. They helped me make some of my posts viral.

I collected 78 FB followers from zero in 2 months and gathered references from those who tweeted their thanks.

Method

I spent 8 months tracking down uncommon engines that dated since 2000. I investigated those that survived. Engines dip in and out of existence regularly, so, for instance, I wrote a few articles on MetaSearch.org only to have that amazing search engine die within months of those articles  being published.

I also read books on the deep web such as The invisible Web: uncovering information sources search engines can’t see by Chris Sherman and kept up-to-date with events on the Deep Web via researchbuzz.me.

Thirdly, I probed and used some of the methods of certain HR recruiters who had devised their own systems for spooning out hidden names.

Most important, I am a research scientist with an advanced degree in logic and formal training in Search Engine Marking. I used that training to fiddle with different keywords and algorithms running some for a few months before adding or replacing with others to see which terms, posts and sites were most popular and effective.

Here are the results.

Deep Web Engines: Top 3 for advertising and marketing on forums and groups

Boardreader – You’ll want to use the ‘Advanced Search’ to help you make the most of this site. Few engines need as exact keywords as this does. Surprisingly, I found the Imbd option helpful.

Omgili –‘Oh My Gosh I Like It’ really does help you find communities, message boards, and discussion threads on any topic. Type in your key words (I used ‘looking for freelance _’) and access Discussion Posts or Blog Posts. You may find News Articles helpful.

Webring – Find people and groups who share your interest. It is small (because its relatively new) but its members are more earnest than on FaceBook and you can engage with them at greater length than you can on Twitter.

Deep Web Engines: Top 3 for advertising and marketing on social media

Socialbearing.com – This engine helps you drill Twitter. It is excellent for tracking real-time conversations.

Twazzup.com – This is a new all-in-one Twitter search engine. Twitter has other search engines that you can use such as OneRiot and Louis Gray, but the helpful thing about Twazzup is that you can type in whatever interests you and Twitter returns all – noise and all.

Smashfuse.com – Terrific. Smashfuse travels FaceBook, Twitter, YouTube, Google+, Pinterest, Vimeo, Tumblr, and Flickr among others. It is also fast. Minuses: It lacks advanced options. (I add date or country to the keyword or I simply use general keywords. The latter option is probably best).

Deep Web Engines: Top 2 for advertising and marketing on blogs

Blogsearchengine.org – This engine swims through stumbleupon and delicious. Minus: It lacks advanced options.

MeltwaterIceRocket.com – This is one of the most powerful blog search engines. It searches blogs, Twitter, Facebook, and sites on the worldwide web. I  use the advanced search options to type in certain words such as ‘ paying submissions’, the date (‘today only’) and tag – which searches for words in the post. Example [tag: writer telecommutes].

Deep Web Engines: Top 3 for getting eyeball-boggling content

Dotmos.com – It helps you dig news in your field that you may less likely see on the common search engines. I use it for real-time conversation and for creating content.

GigablastGigablast is an open source engine. You’ll find its advanced search options below the blue border of its title. I sometimes also use ‘Ixquick’.

Tiptop insight engine – This engine captures news. If you’re savvy with your keywords, it can help you capture real-time conversations. The engine needs permission from Twitter to grant you access but it digs up from pages that are well beyond Twitter.

Interesting, right? Feel free to reach out in the on twitter, via email, or in the comments below with any questions, comments, or if you need help implementing. We look forward to hearing from you!

 

 

 

 

How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following

how to use an editorial calendar

If you are looking for ways to get your target audience onto your website, content is king. By blogging and sharing engaging content on your social media platforms, you can completely revolutionize your business. High quality, relevant content will engage with your potential customers and get your ideal customers onto your website. As content plays a crucial role in your marketing, you need to research and strategize your content to make sure you reach as much of your target audience as possible – and, that’s where an editorial calendar comes into play. For detailed advice on how to increase traffic to your website, you can read our Beginner’s Guide to SEO.

So, What Is An Editorial Calendar?

An editorial calendar is a calendar you use solely to plan your publishing schedule for the weeks and months ahead. Whether you use it for scheduling your blog posts, podcasts, publishing infographics or social media content, your editorial calendar helps you strategize your content marketing to make sure you increase your traffic and brand awareness. See our content calendar series for more details on the step by step process.

The Benefits of Using an Editorial Calendar for Your Blog & Social Media Platforms

Although a lot of us know how important blogging and social media is for growing your business, it can often be something we rush or leave as an after-thought. Using an editorial calendar to plan your publishing schedule will improve the quality, frequency and relevance of your content. Here are a few of the benefits:

Plan Your Content Marketing Strategy

Once you’ve researched the most searched keywords for your business, you can plan content around them. This way, you know that you’re publishing high quality content that is relevant to your audience.

Ensure You are Publishing High Quality Content

We have already touched on how easy it is to rush a tweet or blog post without planning it strategically. By having and creating a publishing schedule, it allows you to write informative, well-researched content that your readers will love.

You will have more time to brainstorm ideas for your posts. And – you may also find that one of your content ideas can be split into a series of posts which will create more content that’ll attract your target audience.

You Will Post More

If content is king then consistency is queen. Not only does publishing 1-2 blog posts every month generate
70% more online enquiries than businesses who don’t blog
, studies have also found that consistently publishing quality blog posts makes your brand more trustworthy and enforces loyalty from your readers.

It Will Help Stop Writers Block

Ever open up a blank word document and stared at it in hope of finding inspiration? You’re not the only one. Planning ahead will give you a head start on knowing what to write – which’ll cut down the time you’re wasting on procrastinating.

why you need an editorial calendar

How To Create An Editorial Calendar For Your Blog

1. Use Google Analytics to Strategize Your Content

Google Analytics gives you an amazing insight into what content works well on your website. Take a look at what blog posts bring in the most traffic to your blog and use the most popular subjects to plan your future content. For example, if you’re a healthy lifestyle brand and your blog posts about fitness get the most attention – you can use this data to plan posts that will generate more traffic. When planning your content, you can also see what page titles and post structure worked the best.

2. Brainstorm Content Ideas

Plan some time to brainstorm ideas for your blog posts to go in your editorial calendar. If you’re running short on time,  carry around a notebook to write down any idea that comes to mind.

3. Evenly Distribute Your Blog Posts across the Month

When it comes to planning what days your content will go live, make sure you distribute your blog posts evenly across the month. That way you won’t publish loads in one week and neglect your blog for 2 weeks thereafter. Being consistent with your content will make your reader more aware of when you are posting so that they know when to check out your posts.

How to Create your Editorial Calendar for Social Media

1. Share a Variety of Content

When you don’t schedule posts in advance, you may publish more of one type of content than another – or you may even post a lot on one day and not a lot on another.  On your editorial schedule you can plan when to post a video, infographic or a link to a blog post to maintain an interesting social media presence.

2. Ensure You are Posting Visual Content

When it comes to social media, when you combine visual content with text & links it works better than written content alone. For instance, infographics are liked and shared on social media 3x more than any other type of content.

3. Organize Social Contests

One of the best ways to reach more people and increase likes, shares and follows is by hosting free giveaways on your social media platforms. For example, Qwetee reached 100,000 fans by giving away t-shirts every week. On your editorial calendar you can plan when a competition is going to be launched, ended and when the winner is going to be announced. On this plan, you can also write blog posts and tweets to get more people engaging with your competition.

4. Schedule in Twitter Chats

An easy way to interact with your audience is by participating in Twitter Chats that are relevant to your business. For example, #CreativeHour is held every Monday at 9pm EST. Using your editorial calendar to remind you when Twitter Chats are taking place is a surefire way to make sure you’re not missing out on potential networking opportunities.

5. Plan Your Ad Spend

As Facebook has made it difficult to reach your audience organically, by planning which posts you’ll boost or when your like campaign is going to take place, you can set your budget for the month and feel reassured that you’re reaching as many people as possible.

6. Write + Schedule

Once you’re plan is in place, you can write your social media posts and schedule them in advance. You can use Hootsuite or Buffer to do this (see below for more information on these).

Plugins and Platforms to Help You Stay Up to Date with Your Editorial Calendar

While some of us may prefer to create our editorial calendar on paper, a few of us may like to manage our publishing schedule digitally. Here are a few plugins and platforms we recommend:

CoSchedule – A WordPress plugin that allows you to plan your posts on a calendar as well as write and schedule social media posts from the post editor. It starts at $15 per month for 1 user with 5 social media profiles.

WordPress Editorial Calendar – Another WordPress plugin that allows you to see all of your posts, drag and drop posts to the desired dates and times and edit titles and content. And – it’s free!

Google Calendar – You automatically gain access to a calendar when you sign up for a Google account. You can easily schedule in posts and set reminders. Unfortunately – this isn’t synced up with WordPress but you can have the calendar synchronized with your phone.

Hootsuite – Hootsuite allows you to schedule Facebook, Twitter, Instagram, Google+, YouTube and LinkedIn posts in advance from your PC and through a mobile app. You can also see how well posts performed. It’s free for one user with 3 social media platforms.

Buffer – Similar to Hootsuite, Buffer makes it incredibly easy to schedule your social media posts. You can use Buffer to schedule Twitter, Facebook, LinkedIn, Google+ and Pinterest from your PC and mobile app. What’s more – you can set up an individual plan for free!

We sure hope you found this blog helpful! If you have any questions, tips, comments, feel free to reach out to us on twitter, email, or in the comments below! We look forward to hearing your take.