5 Best Tips On Sharing Content

besttipsonsharingcontentHi everyone! It’s Holly here. I’m back once again to let you know a few tips I’ve picked up on sharing your blog content across the web so that even superstars like Johnny Depp can find it… A girl can only dream!

As we all have learned by now, blogging and content sharing go hand in hand. While having great content on your blog is definitely important, sharing that content is equally vital.

Imagine hosting a dinner party full of celebrities and forgetting to hand out the invitations. The dinner party has everything you could need to make it incredible, but no-one attends because you haven’t shared the information (or handed out the invitations). Blogging is no different. You could have an interview with Princess Kate Middleton on your blog where she gives you the inside scoop on her outfits for next season but if you forget to tell anyone that the interview exists, then no-one is going to look at it which is why sharing your content across the right platforms, using the right strategy and format is vital in making your content popular. Poor Kate..

Every time an actor stars in a new movie, you will see they are working the media circuit by appearing on chat shows and doing magazine shoots. This is because throughout these appearances, they are promoting their new releases to let the world know it exists. Celebrities are clever little creatures aren’t they? Well you can be equally as clever. Sharing blog content is a little bit different from appearing on chat shows, but it’s not necessarily hard to do.

So how can you share your content like the pros? Here, we take a look at different methods on how and where to share your content.

1 – Automatically share your content.

There are several platforms available that will automatically share your content to social media. Twitterfeed is the platform that many top bloggers use to share their content. Despite it’s name, Twitterfeed shares content across more platforms than just Twitter. Registering is as simple as entering in your details (name, email address, fingerprints.. (jokes)) and your social media handles. You will also be asked to allow Twitterfeed to post on your behalf thus allowing access on those platforms. Then, just sit back and watch as you let it do all the hard work for you. Twitterfeed shares content to Twitter, Facebook, Linkedin and other platforms automatically, saving you time and effort. (meaning there’s time for creating more good content not to watch more episodes of Dr Phil on the television…)

It is also worth using programs such as Hootsuite and Buffer to schedule tweets to promote your posts at a later time to ensure you cover different worldwide time zones. When you go to sleep in the US & Canada, people in the UK are just waking up! Covering different time zones will give more people the chance to see your content.

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2 – Add A “Share this” link to every post

Have you ever been on a blog and noticed the blogger has their social icons and a “share this” link at the bottom of every post? Well that’s because they’re pretty savvy when it comes to sharing their content. That blogger is encouraging their readers to share their content for them meaning more people see it across different platforms. You could do your blog a huge favour by adding one of these social bars to your blog. Blogger offers an ‘add on’ for free and WordPress also have several plugins for this such as “Ultimate Social Media Icons” which will make things much simpler for you to implement.

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3 – Use The Blogging Community!

Bloggers are a supportive bunch and as long as you support them, they are quite happy to return the favour. Here are a few ways to use the blogging community to your advantage:

  • Comment on other blogs. This is something we have covered in previous blogs but it’s still a really good way to share your content. If you comment on other blogs with a relevant comment and drop your link at the end, that blogger and other commentors are more likely to visit your blog. Here’s an example of a good comment to leave:

“Please tell me this skirt is available to buy in the UK? I really want the red version to wear for my Christmas party. You look amazing in it! (insert your blog link here)”

By adding this kind of comment, you have asked a question (meaning the person is more likely to visit your blog to reply) and you’ve made the comment personal to the content proving that you’re not just looking to drop your link.

  • Join Twitter Chats! Every day different twitter chats are ongoing using different hashtags such as #lbloggers #fbloggers #bdib and #bbloggers. Hundreds of bloggers (and brands) join in these chats and talk to other bloggers and share each others content to their followers.

Joining a chat is really simple and anyone can do it. Just search on Twitter for one of the hashtags to see when a chat is live. You’ll be surprised at how many visitors you receive and also by how many blogger friends you will make!

3 – Competitions

Again, something else that has been touched on previously is competitions. Running your own competition on your blog is a fantastic way to share your content and encourage visitors. You don’t need a huge budget to run a competition, anything from a gift to a voucher works well and is welcomed with open arms on social media. In fact, it’s a visitor gold mine.

If for example you have a $20 voucher to give away, then write a post about the voucher on your blog and share it on social media encouraging your followers to “follow” and “retweet” your content. This method will literally have your content seen by thousands of users which will encourage more people to follow your blog. If you run a competition once per month, as an example. You are likely to see a decent increase in visitors and content sharing.

4 – Search Engines

Waiting for your new blog post to be picked up by the search engines can have you waiting for months on end. If you want Google, Bing and other search engines to pick up your content quickly, it might be worthwhile manually submitting your content. It’s really quick and easy to do and if you add the Bing and Google submission tools to your favourites as part of your blogging routine, it will quickly become something you automatically do. Search engines might still take some time to rank your content using this method but it is definitely worth trying out.

5 – Summary

To summarise, sharing your content is probably equally as important as creating good content. Using word of mouth is great for telling people when a new shop has opened in your area, or to let people know that there’s a new yoga class opening but not so effective for letting people at the opposite side of the country (or even the world) know about your latest blog post, which is why these methods for sharing your content are so important.

If you have any tips and tricks to tell us, we would love to hear from you! Please feel free to comment below or tweet us at @purelysocialtip
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A Beginners Guide To Periscope

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You’ve probably heard the buzz going around about Periscope and wondered what it was or if there was any point in trying it out.

Our take? You should at the very least check it out and see if there are any innovative ways you can apply it to your business (any public platform is a potential advertising platform right?). But, there’s no need to rush into it just yet. Think of it as more of an appetizer than a main course. You can use it in addition to your other platforms, but it’s not very substantial on its own.

So, What is Periscope?

Periscope is a video-sharing platform developed by the masterminds at Twitter. As with most of the other social platforms, Periscope comes to you mainly in the form of an app. The main difference between Periscope and other video sharing platforms like Youtube, Snapchat, Meerkat or Skype, however, you can share what is happening at that very instant with your followers. If you’re skydiving, for example, you could broadcast it with your followers whilst you’re doing it. (Although we wouldn’t recommend bringing your phone with you while jumping out of a aircraft, you do have the capability to broadcast it should you choose to.)

How Can You Use Periscope For Business?

There are several ways that you can utilise Periscope for your business whether that be a shop, blog, or a treatment service. There are a few ways you can use Periscope to help your business.

Live Demonstrations

If you have a treatment or service style business, you could instantly broadcast an example or live demonstration of it. This could also work well in the beauty industry where companies could stream makeovers to show examples of their work.

Live Q&A 

Everyone feels safe when a ‘live chat’ option is available on a website for customer enquiries. Now you can take your business to the next level by offering a Live Q&A session once per week (as an example) where users could send you their enquiries and you can answer live on camera.

Data Sharing 

If you work with people in different locations, Periscope is perfect for keeping in touch with employees and colleagues. For example, you could talk your colleague through a customer issue or stock enquiry. You could also arrange a staff meeting live on Periscope (whilst you lie on the beach and enjoy your vacation – bliss!).

Advertisements

You can also use Periscope to run instant promotions for your followers – for example – you could offer 20% off exclusively to your Periscope followers and let them know in a live Broadcast. Not only does this increase sales and attract new visitors, again it is a new way to interact with your customers.

GETTING STARTED

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How Do You Set It Up?

Periscope is fairly straightforward to set up. You just need an iOS or Android equipped device and around ten minutes of your time to get started. Here is a step-by-step guide on getting started on Periscope:

  1. Download the app

Head across to the Periscope website from your smart device and download the app for either iOS or Android. The download is free and should only take a few moments to complete.

  1.  Sign In

Sign in using your Twitter username and password (it’s quick and easy to create an account if you don’t have one already). Then, you can follow any users you wish. We suggest following top influencers in your industry for starters.

  1. Create Periscope ID

We always suggest that you keep your username consistent across platforms. This isn’t always possible, but stay as close to it as possible so your followers know that it’s you!

How to Broadcast?

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via Simply Measured: “How to Create the Perfect Post on Any Network”

Making a broadcast is just as simple as setting up the app was.

  1. Simply tap the icon at the bottom of your screen to start a broadcast
  2. Give your broadcast a title – for example “Charity Skydive”, or “Staff Meeting November 2015” to let your followers know what you’re doing.
  3. As soon as you are ready to hit the big screen, hit “Start Broadcast”

Simple, huh?

As with all social media and advertising platforms, there are key things to remember when promoting your brand:

Plan Ahead.

If you are hosting a broadcast to the public, having a script on hand will make you much more prepared. Write points down on sticky notes and place them in a convenient area in front of you during your broadcast to ensure you stick to the topic and stay on track. This will cut down the time and will stop your viewers from becoming bored.

Be Punctual.

If you advertise across Twitter or Facebook that you will be starting a new broadcast at 6.30pm, make sure you are broadcasting at the right time. You’d be amazed at how many people are instantly turned off if you are late to something. It can look unprofessional and will not promote your business in the way you had hoped.

Timing.

On the subject of being punctual, as with all social media, timing is key. If you broadcast at 1am on a Tuesday night, the likelihood of many (if any) users tuning in to your broadcast is slim. If you are hosting a business meeting with your colleagues, then broadcasting during working days and hours is the obvious time.

If you are broadcasting to your followers about a new beauty or holistic treatment then chances are people might be more inclined to tune in during the evening after work hours and after children have gone to bed. Ensure you avoid “meal times” and “travel times”. As far as what day to broadcast, ensure you consider when your target audience is available.

Lastly, always ensure you promote your broadcast on other social media platforms prior to your broadcast. Let your Twitter, Facebook and Instagram followers know at least 24 hours in advice and consider using a hashtag at the end, for example:

“New Periscope Broadcast with exclusive news and promotions at 6pm on Wednesday #purelysocialmediaperiscope”

This will encourage your followers across other platforms to follow you and tune in to your broadcast.

Be Descriptive.

Ensure that the title of your broadcast is descriptive and “hooks” the followers. Explain what they can expect and hook them in with something that will make them stick around, so for example:

“Tune in for this live demonstration of (insert treatment) and get a chance to WIN a treatment of your choice!”

Here you are explaining what your broadcast is and also entices your follower to tune in until the end by offering something for them. (Muwahaha, sneaky right?)

Interaction.

The great thing about Periscope is that users are able to send you questions or comments while you are broadcasting. This is ideal for customers and for interacting with colleagues. Engagement in key! People love to have a personal response to their queries, which is why responding to your followers live during a broadcast will encourage followers to watch more.

Finishing Up.

Once you have finished your broadcast, your followers will be able to watch it for 24 hours once it has ended. You should take this opportunity to promote the broadcast on social media once more.

At the end you will be given a breakdown of:

  • How many people viewed your video
  • How many people “Loved” your video (You can “heart” a broadcast)
  • How many people re-played your video over the 24 hours

This information will help you to see which broadcasts worked better than others and will let you see how different timed broadcasts work.

Final Verdict?

Periscope is definitely a useful tool for your business regardless of what type of business you have. The app is quite new to the social media circuit, but is definitely packing a fair punch. Periscope is set to stick around for a while, so getting the hang of it now will be an advantage to you.

If you still need more help getting your Periscope account together, or you need more information on how it can be beneficial to you, check out this article, or read their blog.

As always, you can feel free to leave us your comments below or tweet us @purelysocialtip

 

Useful Tools for Beauty and Fashion Bloggers

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When blogging first started being a “thing”, there was just a person behind a screen who wanted to vent about their lives and their passions in that moment. Nowadays, blogging has become a full time career with hundreds of people monetizing their hobby, and with time has come a slew of new tools to help make blogging easier to manage -whether that be with content, social media or images.

Here are a few tips from one beauty blogger to another to help you make the most out of your passion.

Scheduled Posts

Being able to schedule blog posts has become every bloggers best friend. Many bloggers feel the need to post everyday or every other day and so being able to write up two or three blog posts at one go and schedule them to appear on your blog at a specific time or date is definitely essential to blog maintenance. Whether you use Blogger or WordPress (as most bloggers do) each platform gives you the option to schedule your posts. No more working weekends – Hurrah!

Photo Editing

Many bloggers spend hours on end perfecting their pictures, whether that is of a product or of your makeup or outfit, you can end up spending the entire day photographing something and still find that once you upload it, it still looks boring or the lighting looks awful. Nowadays there are several tools you can use to help you edit the lighting and add in all sorts of fancy embellishments to your images.

Picmonkey as an example is a bloggers favourite tool as you can edit and design images without downloading software or registering to the site. If you prefer to use apps, you can download “afterlight” which is a free app where you can apply filters and lighten the images on your phone.

Here’s an example of an image that has been edited using Picmonkey to add filters and overlays:

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Taking Photos

Pictures are equally as important to your blog as content. If you have good photography then you make your blog look and feel more professional which not only do visitors love, but so do companies who might be interested in sending you their products or wish to advertise their brands. There are a few things you can utilise to make it that bit easier:

  • Buying a large sheet of thick white paper or card is inexpensive but can help make your product pictures look much cleaner and professional. Beauty products in particular are notoriously difficult to photograph with reflecting and mirrored packaging causing shadows and catching your reflection. Adding the white background can help to eliminate some of that.
  • As for lighting, many bloggers use ring lights and soft boxes but these can prove to be pretty expensive (wave goodbye to the handbag you’ve been saving up for!). You can find some good deals for these on Ebay or Amazon but there is a much cheaper alternative. There are lamps that have a swivel neck on them and no shade that are available to buy for less than $15 in your local homeware stores.  Buying two of these and some powerful light bulbs can give good lighting without breaking the bank which for beauty and fashion bloggers is ideal.

Tip: Aim each lamp at either side of the object and photograph from above to avoid shadowing.

  • In terms of actual camera equipment, of course there are dozens of DSLR camera’s available at different prices. For those of you who don’t know what a DSLR camera is, “DSLR” is short for “digital single lens reflex”, Basically, they use a mirror behind the camera lens that directs light towards the viewfinder when you’re composing a photo. It all sounds complicated right? Well, all you really need to know is that the pictures from a DSLR camera are significantly sharper than using a standard point and shoot camera. If you’re interested in investing in a DSLR camera but are not really sure which one to go for, then the one that is favoured by beauty and fashion bloggers is the Canon 600D. There are of course others available but this one is great for being able to change or add lenses and the video quality is also pretty good if vlogging is your thing.

Aside from DSLR’s, there are high quality ‘point and shoot’ camera’s which do the job pretty well. Again, Canon have pretty much nailed it when it comes to quality – anything with a high MP (above 12 megapixels) and has a good digital zoom (10 x or higher) will do the job perfectly. Pretty much every camera has a display on it nowadays but just in case, be sure to look for this so you can view your images prior to uploading.

Smartphones invariably have good camera’s nowadays too so don’t be afraid to snap your outfit or a beauty product you’ve been loving if you haven’t got a fancy camera.

Here’s a picture of beauty products that was taken using just a smartphone:

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Whether you decide to use a smartphone, DSLR or digital camera, buying a tripod is definitely recommended, particularly for outfit posts or for taking selfies of your makeup or hair. You can pick one up fairly cheaply; however, if your camera is heavy or expensive (like a DSLR) then you might want to consider spending a bit more cash on a higher quality tripod. If you are using your smartphone, you can still use a tripod – take a look on ebay for “Smartphone tripod” where you will be able to pick up a holder for your smartphone that will screw onto your tripod for about $5 (including delivery).

Social Media

As we mentioned in a previous blog post, social media is a vital for making your content reach new audiences. There are a few tools that you can use for scheduling tweets, facebook posts and even Instagram posts.

Buffer is an app that you can download and use to control all of the mentioned platforms and will allow you to schedule updates at your preferred time and date. It will even allow you to send your updates ‘as and when’ the app thinks is suitable. Another great platform to use is Hootsuite which does pretty much the same as Buffer, except you can use it on desktop PC’s and laptops too. Both apps are free.

Google Analytics

A lot of bloggers already use Google Analytics to track which posts are performing well and to check their audience stats however some don’t use it because they feel it s difficult to use or mistake it for adwords. Adwords is a paid for advertising platform, whereas analytics simply tells you all of your visitor statistics including their age, location and how long they stayed on your website. It even tells you which backlinks you have and where your visitors clicked from to get to your blog. It’s definitely worthwhile using and is actually quite straightforward to use. There are thousands of online tutorials and help pages on how to use Google Analytics so go ahead and erm, ‘Google’ it… Pun intended!

Commenting & Interacting

Finally, the best thing that we could recommend is to interact with like minded people by commenting on other blogs and leaving your links in the comment. Make sure your comment is actually interesting and relevant otherwise those pesky spam filters will ‘junk folder’ your comment instantly. Here’s an example of a good comment:

“Great advice! I always forget to put a top coat on once I’ve finished painting my nails and then wonder why they chip so easily! Which top coat would you recommend? Thanks again! (insert blog)”

As you can see the comment interacts with the blogger and lets them know you’ve taken time to read their post. You also encourage them to reply to you either by visiting your blog or by replying to their own comment. Bloggers love nothing more than to know their work is appreciated and a comment lets them know that they’re not just typing into an empty space that no-one reads. You’d be surprised by how many followers, comments and visitors your blog will receive if you ‘pay it forward’ by interacting with other bloggers.

As always, we here at Purely Social Media will be updating with more advice to improve your blog each week so be sure to add us to your favourites or tweet us @purelysocialtip