Content Calendar Part 4: Strategy

Our Content Calendar series is finally drawing to an end, and we appreciate how you all have responded to the insights we have provided here… In Part 1, we discussed the importance of creating a framework for your content. In Part 2, we highlighted the significance of measuring your efforts on social platforms. And last week […]

Content Calendar Part 3: Drafting a Calendar

Finally, let’s discuss the process of drafting a content calendar! If you have not had an opportunity to read Part 1 and Part 2 of this Content Calendar Series, we strongly advice you do. So, as we previously mentioned,  a Content Calendar is a great way to organize your thoughts and efforts. To successfully leverage social media […]

Content Calendar Part 2: Looking at the Metrics

So last week we introduced you guys to the idea of a content calendar. Mapping out your social media campaigns allows you to be calculated. Developing a strategy with the metrics in place to measure your efforts, sets you up for success. But just mentioning the word metrics can send most running in the opposite […]

Content Calendar Part 1: Building a Framework

This series is based on the wonderful teaching found in The Social Media MBA by Christer Holloman If you’ve been following us here or on twitter (@PurelySocialTip), then you would know that we strive to provide you with the most relevant and practical information regarding your business’ presence on social media. And if you just […]

How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following

If you are looking for ways to get your target audience onto your website, content is king. By blogging and sharing engaging content on your social media platforms, you can completely revolutionize your business. High quality, relevant content will engage with your potential customers and get your ideal customers onto your website. As content plays […]

5 Effective Social Media Marketing Strategies That You Should Implement In 2017

There was a time when social media was seen as a passing fad by many. It was being used by kids and businesses didn’t see any real benefits from it. However, the skeptics turned out to be wrong with the passage of time. We don’t need to tell how big social media is. The sector […]

Data Sourcing & Analysis

  We hope that after last week’s intro into this series, you had some time to do some serious thinking about what success looks like for your business. In the previous post, we discussed what you should be measuring from a beginner stand point, your inputs, outputs and outcomes. But you will need to look […]

Maintaining your social media

As a business owner, you’re constantly being told that building meaningful relationships with your customers is a key component of the success of your business. You hear all the time how you need to get on social media networks and get active. We, here at Purely Social, have been giving you tips for weeks on […]

Intro to Measuring Your Social Media Efforts

This series is based on the wonderful teachings found in Sexy Little Numbers by Dimitri Maex This week we wanted to dive deeper into analyzing and measuring your efforts when it comes to utilizing Social Media Marketing for your business. After the Content Calendar Series post on Metrics one of our fellow Social Media Marketers asked […]