You have spent time brainstorming your content, you have written your blog post and now you’re ready to press publish. If you’re looking for marketing tips, it could be that you’re missing a few basic SEO elements that can help boost the reach of your blog post. Follow our checklist of things you should do before + after you publish a blog post to get more people reading your post as well as improve your search rankings.
BEFORE YOU HIT PUBLISH
- Write An Engaging + SEO-Worthy Blog Post Title
8 out of 10 people will read your headline – but only 2 out of 10 people will click through to your post. That said – this makes the title the most important component of the marketing of your blog post. The title serves two purposes; it needs to include keywords for all that SEO value and be interesting enough to attract potential readers to click through to read your post.
An example of a not-so-engaging blog post title:
“What I’ve Learnt About Facebook For Business”
By re-working the title to include your keywords, your target audience and demonstrating your blog post will drive results, this blog post title works better:
“New Business Owner? Here’s How to Grow Your Business on Facebook”
- Link to Old Blog Posts
Google likes to see inbound links in your content. One of the easiest ways to boost the amount of inbound links in your content is to hyperlink old blog posts. It will make Google happy as well as keep readers on your website for longer. Put together a list of blog posts that relate to the blog posts you’re about to publish and link them within your content. Remembering to make the anchor text the blog post title for example: How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following and not hyperlinking text like, ‘find out more here’.
- Is Your Blog Post SEO Optimized?
Now you need to ensure your blog post content is ready for Google. If you use WordPress, one of the best ways to check this is by installing the Yoast SEO plugin. It’ll make it easy for you to edit your page title and meta description. And – tell you how well your content scores for SEO. Here’s are few factors that’ll make your blog post SEO-tastic:
– Have you used your keywords in your content?
Try to make your keywords make up 1% of your content. But remember to incorporate them naturally within your blog post.
– Are your keywords in the page title?
Usually – a page title is autogenerated from your blog post title. But sometimes this won’t include your keyword and can look a bit messy. Scroll down the content of your blog post title in editor and you’ll find Yoast SEO. From there you can edit your page title to tick all of the SEO boxes.
– Do you have a meta description?
Similar to page titles, a meta description is automatically pulled from the content of your blog post. Use Yoast SEO to write your meta description to include a keyword and attract readers. Take a look at the meta descriptions of your competitors in the search results. Using their meta descriptions as a comparison, you can make your meta description stand out from the rest to increase your click through rate.
You can find more tips to step up your SEO game in our Beginner’s Guide to SEO.
- Break Up Text into Smaller Chunks with Headings
What’s more off-putting than a huge chunk of text? It’s a huge turn off. And – Google knows this.
Make it easier for your reader by breaking up your content into small sections and you’ll find people will stay on your page for longer. More engagement = more chance of winning your reader as a client.
– Read through your content and see where you can break it up. Once you’re finishing editing – Yoast SEO will give you a score as to how ‘readable’ your text is. Aim for a green light!
– Use header tags like <h1> </h1> around the headings of your sections. In your headings you may want to include your keyword to please Google
- Use Branded Imagery
Our branding sets us apart from our competitors. And – setting a style for your blog post images will help enforce your brand. For each featured image use a set font, colour (from your website/logo) and style. Create a template to help make your images more consistent with one another. It’ll also speed up the process too!
- SEO Optimize Your Images
Like we optimize our content, we need to optimize images too. On WordPress, when you upload an image it’ll come up with ‘description’ and ‘alt text’ on the right hand side. Type in your blog post title into this – not forgetting to include your keyword!
- Proofread, Proofread, Proofread!
After hours of writing on a screen, it’s so easy to miss a typo or miss something that doesn’t make sense. Take a break from your computer for at least 30 minutes to an hour. Return to your blog post with fresh eyes and read in small sections. Using this technique you’ll be able to notice more mistakes + make your blog post flawless.
- Delete Unnecessary Words From The URL
Once you’ve typed in your blog post title, a URL will generate automatically from this. To ensure your URL scores well for SEO – start by deleting words like ‘the, a, because’ to lay more emphasis on your keyword and main components of your blog post title.
AFTER YOU HIT PUBLISH
- Write Social Media Posts & Share onto Twitter and Facebook
After you publish a blog post, write a series of unique posts to promote your blog post on social media. I usually tend to write around 8 tweets and 4 Facebook posts for each blog post I publish. Once written, schedule them to go out over the next 4 weeks.
After scheduling, insert all of your social media posts into a content bank so can schedule them sporadically with other posts to keep your social profiles updated and drive traffic to your website.
If you’re not using a scheduling platform yet – take a read of our How to Use an Editorial Calendar to Grow Your Traffic + Social Media Following blog post to find out our list of recommended scheduling websites and plugins.
- Pin Your Image onto Your Pinterest
You may know this already – but Pinterest is soon becoming one of the best social media platforms for driving traffic to your website. After you publish a blog post ensure your images gets uploaded to the following:
– Pin your image to a blog post board, aka a board used solely to house your blog posts images.
– Pin your blog post’s image to other relevant boards on your Pinterest. Once your blog post has been uploaded to your blog post board, pin your image to any other relevant boards on your Pinterest. That way you will maximise the reach of your pin as you’ll be putting it in front of an audience who follows your boards.
– Upload your pin to shared group boards. If you’re not already a member of shared boards, search for boards relevant to your business so that you can share your pin with both people who are a part of the group board and who follow the shared board.
- Post Blog Posts in Relevant Facebook Groups
Similar to shared Pinterest boards, there are tonnes of Facebook groups where you can post your content. Join groups that are relevant to your business so you can share your knowledge to an audience who could benefit from your blog post.
- Upload An Image to Instagram
Instagram is a great platform to show off your branded images. After you publish a blog post make sure you upload an image to your Instagram profile. Not forgetting to include hashtags to reach an audience that are looking for content like yours. You’ll find top tips in our post Using Hashtags Effectively on Social Media.
- Talk About Your Blog Post in A Round Up Email
Everyone has their favorite go-to places for content. For some of us it’s Facebook, some can’t stay away from Pinterest and some of us like getting their updates through email.
After you have published a blog post, write a quick 30 word summary of your blog to feature in your weekly, bi-weekly or monthly round up email to drive traffic to your website.
If you haven’t got an email marketing campaign in-action, make some time to brainstorm ideas for content that you can exchange for an email address. For instance, if you’re a healthy lifestyle brand, creating a ‘20 Lunch Recipes That Are Budget Friendly + Help You Lose Weight’ guide as a lead magnet for your mailing list campaign. LeadPages is an easy-to-use campaign to help get this set up for you!
- Link Post in Old & Relevant Blog Posts
Like including links to old, relatable blog posts before you publish a blog post, linking your new blog post to old content will work in the same way. Readers who land on your old blog post will be shown a new blog post that may interest them will help reduce your website’s bounce rate.
- Tweet People Talking About Your Blog Post Topic
Get conversations started with people talking about your topic. Type in relevant search terms or words associated to your blog post and you’ll find people talking about it in some way. Mention that you’ve written a blog post that’ll help with their problem and engage with their previous tweets/photos. It’ll help direct people on to your website as well as boost your Twitter following.