If you’ve recently started a business or recently invested money into a new web design and you’re not generating as many enquiries as you’d hoped – here are 6 surefire ways to get your ideal customers onto your website and kickstart your online sales:
Is Your Website Optimized to Appear in Search Engine Results?
Ensuring your website is optimized with basic SEO can boost your traffic tremendously! Follow these easy-to-follow tips to help you move up the search rankings for your keywords:
Identify Your Keywords
Using the Keyword Planner Tool on Google Adwords is the key to identifying the keywords you should be optimizing for your business. Once you have found keywords, it will help you get your ideal customer onto your website.
Update Page Titles & Descriptions
Once you have identified your keywords, you can update all of your website’s webpages to include your keyword in your site’s page titles and meta descriptions. Just in case you’re not sure, here’s an example of a page title & meta description:
Adding your keywords to your meta data will ensure Google ranks your website in your target customers’ search results. If you’re a WordPress user, download the Yoast SEO plugin – it makes the process so much easier! Once installed, go onto the editing page of every page you need to update, scroll down and you’ll find the Yoast SEO text box where you can easily edit the title & meta description for each page.
Improve the Content on Your Web Pages
Google favours pages that users spend a lot of time on. Make your content look great by helpful content, breaking up large bits of content into smaller easy-to-read paragraphs and adding engaging images. Do you have pages with less than 300 words of content? Do you have pages that don’t look as great as other pages? That don’t include the keyword your optimizing? Start by implementing the following SEO practices on to your website:
Add Image Alt Tags
As well as adding keywords into your written content, include your keywords into the ‘Alt Tag’ on every image you upload.
Increase Your Site Speed
Google increases the ranking of websites will higher site speeds. Use Google’s PageSpeed Tool to analyze your website’s performance. If your PageSpeed is low – Google will suggest changes to improve the speed of your website.
Do You Blog for Your Business?
Blogging is one of the best ways to get your target audience on to your website. When you begin brainstorming your future content, your audience is your top priority. Think: what would help my audience? What search terms will be audience be using? What’s my target audience interested in? For example, if you offer hypnobirthing classes to help women have calm births, your ideal target audience will be searching for calming ways to ease labour. As your business is the answer to that search query – a good starting point for blog posts will be blog posts based on tips to ease labour, breathing exercises, pregnancy tips and motivational birth stories.
Here are a few ways to create engaging blog posts that attracts traffic:
- Use the Keyword Planner Tool to find out most searched terms to strategize your content
- Make your blog posts easy to read by using small paragraphs with bold engaging headings
- An eye-catching title
- Include links to your services pages and other blog posts that may help your readers
- Post attractive images that complement your branding
Social Media Marketing
One study found that a staggering 93% of our buying choices are influenced by social media. Here are a few ways to master your social media marketing:
Get Your Branding on Point
Use specific fonts or colours on your website? Carry your website branding onto your social media profiles to create a recognizable, strong brand. As visual content attracts more attention than text alone, start by:
- Creating images that uses the same font and brand’s colour scheme to publish with your tweets and status updates.
- Branding your Pinterest boards.
- Using your colour scheme and fonts in your Instagram profile.
Gain a steady growth in your social media following by publishing content regularly onto your channels. The more people who engage with your brand, the more traffic will be directed to your website.
Reach out to your target audience by sharing your blog posts, relevant articles, news in your industry and useful written, visual + video content. Even though you’ll be posting other people content – you will be connect with your potential customers and making relationships with people in your industry that may share your content with their audience.
Be Active in Relevant Communities
Building a community around your business is a catalyst for getting your business mentioned and shared online. Delve into the world of social media networking by finding Twitter Chats, Facebook Groups and online forums dedicated to your industry. For example, if you’re an organic skincare brand, you could share your knowledge and connect with your target audience in green beauty twitter chats, Facebook groups and online forums.
Your Email Marketing Campaign – Do You Have One?
With 66% of consumers making an online purchase as a result of email marketing, prioritizing email marketing is very important. Here’s how to get started:
Create Valuable Content to Build Your Email List
I’m sure you’ve landed on a website that either has a pop-up or side bar content offering a free eBook, course or guide in exchange for your email address? If you’re looking to connect with your audience, show your expertise and build your mailing list – this really works. Start by brainstorming ways you can help your target audience.
Create & Send out a Regular Email
Your email doesn’t need to be fairly complicated at first. You could send out a simple but engaging round-up email of all of the content you’ve posted throughout the week, over the last 2 weeks or month. This way you’ll direct traffic to your website and stay in the mind of your audience by appearing in their inbox regularly!
The higher your domain authority, the higher you’ll appear in search results. A great way of building your domain authority is by guest blogging. By posting helpful content on websites you’ll engage with a new audience and direct traffic to your website and create that all important, domain authority boosting back-link back to your site. Start by finding websites are leaders in your industry or post similar content to your website and contact them to see whether you can guest blog on their websites. You can also find websites that are seeking guest bloggers on Twitter, forums and Facebook Groups.
Update Old Blog Posts
Instead of writing new blog posts – you can direct more traffic to your website by updating old content. If you have been blogging for a while, you may have a lot of blog posts that could benefit from being improved. Start by looking at your Google Analytics to identify old content that’s popular with your audience.
Add a ‘Pinnable’ Image
Pinterest is a huge driver of traffic. Make your feature image ‘pinnable’ by making sure the images matches your brand and creating a vertical image for each post.
Link Relatable Content
Google likes to see inbound links in your content. Got a blog post that’s focussed on a similar topic? As well as pleasing Google, linking relatable blog posts will help keep the reader on your website.
Update the Blog Title
Your old blog post could benefit from improving its title to include a keyword or to attract more readers onto your blog post.
Do you mention keywords in your blog post? If not – add them naturally within the content of the post.
Create a Content Upgrade
Could your blog post benefit from offering a worksheet? Or a more detailed guide? Creating a content upgrade will offer value to your readers, show off your expertise and help build your mailing list.