Welcome to the world of blogging. A place where you publish problem-solving content and build an online community that engages with your target audience. And – by doing it consistently and strategically, you can establish a trustworthy brand that revolutionizes your business.
As you begin blogging for business, you can use this list of ideas for blog posts to create a content plan for your business to attract your target readership and help determine what content works best for your readers. Just remember, you don’t need lots of traffic to build your business online; you just need an audience who can easily engage with your brand.
- How-To Post
Blog posts that show your readers how to do something are always incredibly popular. ‘How To’ offer invaluable advice that provides problem solving information that your readers are searching for answers on for example, if you’re a business that sells unique tea blends, this could be as obvious as “How to Brew Tea” or like our blog post on How to Get Steady Customers Fast and Free.
- Tools That Make Things Easy
Humans are lazy and more often than not – incredibly busy. We’re constantly looking for apps, new processes, websites and plugins that shorten the time it takes to do something and make our lives easier. For instance, we shared our most useful plugins that help schedule social media updates and blog posts.
- Review a Product Related to Your Niche
Prospective and current readers might be interested in finding out whether a certain product is worth the investment – sharing your insight into the benefits or criticisms of a product will give your readers answers.
- Inspiring Books
Whether its books that has motivated us along our journey or given us helpful business tips – your readers will find this information useful.
- A Series of Q&A Posts
Not only will Q&A posts help you interact with your target audience, they will provide answers to your readers’ questions and create extremely helpful content for your website.
Create “Top 10” or “8 Tips for” advice posts, product demonstrations or videos about topics related to your niche. We’ve helped our readers by sharing our Top Five Tips for Blogging Success, 5 Best Tips on Sharing Content and Top 7 Mistakes Businesses Made with their Digital Marketing in 2015 & What Can be Done to Fix It in 2016.
- Promote a Free Downloadable Guide
One of the best ways to build your mailing list is by offering a free downloadable worksheet or guide to help your readers. You can promote your free download by explaining its benefits in a blog post.
- Inspirational Famous Quotes
Whether you’re a nutritionist, business coach, personal trainer or cosmetic surgeon there are quotes related to your industry. And – people love reading them!
- Host a Giveaway
One great way of getting your audience to share your content is by giving away free products. You could offer your services, products, prizes or treatments…everybody loves free stuff!
- A List of Useful Online Resources
Read any blog posts, taken a course or watched videos that have helped you? Share them with your audience!
- Interview Someone in Your Industry
As well as giving your audience advice, your interviewee will share it on their social media platforms and/or website which will put your brand in front of a relevant audience.
- Behind The Scenes of Your Business
Post images and short videos showing how your business is run – this will add a bit of personality to your brand!
- A Link Up of Helpful Blog Posts
A great way for getting yourself known in your industry is by connecting with similar, bigger businesses. Make yourself known by linking their content in a blog post and tagging them into your social media posts.
- Share a Project You Have Recently Completed
Prove yourself to your audience by showing off your skills by sharing images of a recently completed project.
- Business Goals for the Year
Between Christmas and the start of a New Year, business goals or New Year’s Resolutions get a lot of traction. Share yours!
- Write ‘Benefits Of’ Posts Related to Your Niche
Similar to tutorials, people are looking for reasons why they should buy into something. Show you’re an expert by writing about the benefits of something related to your industry.
- Share Your Opinion on a Film or TV Series Relevant to Your Business
Marketing has Mad Men and Steve Jobs to talk about. Write a blog post about based on your views about a TV show or film that has mentioned a topic related to your business.
- Round-Up of Your Most Popular Posts
Once you’ve been blogging for a while, you’ll be able to see which posts have performed best. Put them all together in a post.
- Things You’ve Learnt from Recent Training, eCourse or Book
We’re always learning. Writing about things you’ve learnt will show transparency on how you’re always willing to improve.
- Write About Something New in Your Industry
Last year, Twitter released the forever growing live streaming app that is Periscope so we written A Beginner’s Guide to Periscope to advise people who don’t know anything about the app.
- Beginner’s Guide
- Motivational Mottos
We all love things that motivate us. Share motivational mantras and mottos that have helped you get to the position you’re in now.
- A List of Dos & Don’ts Related to Your Niche
During your time in business, you may have learnt something that’ll prevent your readers from making mistakes for example, when it comes to social media, refrain from publishing your problems or controversial beliefs on your business profiles as it may damage your reputation.
- Write a Follow Up Post to a Post You’ve Already Published
Written a post you could provide more information on? Write a ‘Part 2’ blog post.
- Blog About Hot Topics & Trending Events
A great way to publish content on talked about and most-searched topics is by writing a blog post on how your services and products relate to them like this post on Taylor Swift Vs Katy Perry: Which Star Rules Social Media? Or if you’re in the beauty related industry – a post on a trending out of the ordinary thing a celebrity is doing like, Kim Kardashian’s Vampire Facial would engage with your readership.
- Share Your Business Processes
Nubby Twiglet, a graphic designer has recently shared her knowledge on how to can streamline your business processes by sharing how she communicates with prospective clients, signing on a client, gathering design briefs, putting together project checklists, presenting your work and invoicing.
- Update Your Audience with What’s New in Your Business
Hired someone new? Releasing a new product or service? Blog about it!
- Your Predictions
Got an idea what’s going to be on trend in a year or season in your industry? Share them in a blog post.
- Publish Your Testimonials & Case Studies
Demonstrate you’re worth investing in by showing what your clients say in a blog posts. If you can show how you’ve helped a client by sharing your results in a blog post.
As your business grows and gets older – you may find you get asked a lot of the same questions. Write answers to your FAQs and publish them into an easy-to-find blog post to help your readers.