You’ve probably heard the buzz going around about Periscope and wondered what it was or if there was any point in trying it out.
Our take? You should at the very least check it out and see if there are any innovative ways you can apply it to your business (any public platform is a potential advertising platform right?). But, there’s no need to rush into it just yet. Think of it as more of an appetizer than a main course. You can use it in addition to your other platforms, but it’s not very substantial on its own.
So, What is Periscope?
Periscope is a video-sharing platform developed by the masterminds at Twitter. As with most of the other social platforms, Periscope comes to you mainly in the form of an app. The main difference between Periscope and other video sharing platforms like Youtube, Snapchat, Meerkat or Skype, however, you can share what is happening at that very instant with your followers. If you’re skydiving, for example, you could broadcast it with your followers whilst you’re doing it. (Although we wouldn’t recommend bringing your phone with you while jumping out of a aircraft, you do have the capability to broadcast it should you choose to.)
How Can You Use Periscope For Business?
There are several ways that you can utilise Periscope for your business whether that be a shop, blog, or a treatment service. There are a few ways you can use Periscope to help your business.
If you have a treatment or service style business, you could instantly broadcast an example or live demonstration of it. This could also work well in the beauty industry where companies could stream makeovers to show examples of their work.
Everyone feels safe when a ‘live chat’ option is available on a website for customer enquiries. Now you can take your business to the next level by offering a Live Q&A session once per week (as an example) where users could send you their enquiries and you can answer live on camera.
If you work with people in different locations, Periscope is perfect for keeping in touch with employees and colleagues. For example, you could talk your colleague through a customer issue or stock enquiry. You could also arrange a staff meeting live on Periscope (whilst you lie on the beach and enjoy your vacation – bliss!).
You can also use Periscope to run instant promotions for your followers – for example – you could offer 20% off exclusively to your Periscope followers and let them know in a live Broadcast. Not only does this increase sales and attract new visitors, again it is a new way to interact with your customers.
How Do You Set It Up?
Periscope is fairly straightforward to set up. You just need an iOS or Android equipped device and around ten minutes of your time to get started. Here is a step-by-step guide on getting started on Periscope:
- Download the app
Head across to the Periscope website from your smart device and download the app for either iOS or Android. The download is free and should only take a few moments to complete.
- Sign In
Sign in using your Twitter username and password (it’s quick and easy to create an account if you don’t have one already). Then, you can follow any users you wish. We suggest following top influencers in your industry for starters.
- Create Periscope ID
We always suggest that you keep your username consistent across platforms. This isn’t always possible, but stay as close to it as possible so your followers know that it’s you!
How to Broadcast?
Making a broadcast is just as simple as setting up the app was.
- Simply tap the icon at the bottom of your screen to start a broadcast
- Give your broadcast a title – for example “Charity Skydive”, or “Staff Meeting November 2015” to let your followers know what you’re doing.
- As soon as you are ready to hit the big screen, hit “Start Broadcast”
As with all social media and advertising platforms, there are key things to remember when promoting your brand:
If you are hosting a broadcast to the public, having a script on hand will make you much more prepared. Write points down on sticky notes and place them in a convenient area in front of you during your broadcast to ensure you stick to the topic and stay on track. This will cut down the time and will stop your viewers from becoming bored.
If you advertise across Twitter or Facebook that you will be starting a new broadcast at 6.30pm, make sure you are broadcasting at the right time. You’d be amazed at how many people are instantly turned off if you are late to something. It can look unprofessional and will not promote your business in the way you had hoped.
On the subject of being punctual, as with all social media, timing is key. If you broadcast at 1am on a Tuesday night, the likelihood of many (if any) users tuning in to your broadcast is slim. If you are hosting a business meeting with your colleagues, then broadcasting during working days and hours is the obvious time.
If you are broadcasting to your followers about a new beauty or holistic treatment then chances are people might be more inclined to tune in during the evening after work hours and after children have gone to bed. Ensure you avoid “meal times” and “travel times”. As far as what day to broadcast, ensure you consider when your target audience is available.
Lastly, always ensure you promote your broadcast on other social media platforms prior to your broadcast. Let your Twitter, Facebook and Instagram followers know at least 24 hours in advice and consider using a hashtag at the end, for example:
“New Periscope Broadcast with exclusive news and promotions at 6pm on Wednesday #purelysocialmediaperiscope”
This will encourage your followers across other platforms to follow you and tune in to your broadcast.
Ensure that the title of your broadcast is descriptive and “hooks” the followers. Explain what they can expect and hook them in with something that will make them stick around, so for example:
“Tune in for this live demonstration of (insert treatment) and get a chance to WIN a treatment of your choice!”
Here you are explaining what your broadcast is and also entices your follower to tune in until the end by offering something for them. (Muwahaha, sneaky right?)
The great thing about Periscope is that users are able to send you questions or comments while you are broadcasting. This is ideal for customers and for interacting with colleagues. Engagement in key! People love to have a personal response to their queries, which is why responding to your followers live during a broadcast will encourage followers to watch more.
Once you have finished your broadcast, your followers will be able to watch it for 24 hours once it has ended. You should take this opportunity to promote the broadcast on social media once more.
At the end you will be given a breakdown of:
- How many people viewed your video
- How many people “Loved” your video (You can “heart” a broadcast)
- How many people re-played your video over the 24 hours
This information will help you to see which broadcasts worked better than others and will let you see how different timed broadcasts work.
Periscope is definitely a useful tool for your business regardless of what type of business you have. The app is quite new to the social media circuit, but is definitely packing a fair punch. Periscope is set to stick around for a while, so getting the hang of it now will be an advantage to you.
As always, you can feel free to leave us your comments below or tweet us @purelysocialtip