Google Plus is quickly rising to the top of the social media platforms. With the SEO benefits that it offers along with the community building aspect, it’s really a smart choice when it comes to leveraging your brand’s social presence.
If you’re not quite familiar with G+, as yet, Google+ is a social network created by Google that offers blogging capabilities, community building, and virtual meetings (hangouts) all in one package. As a result of this social media platform being hosted by the number one search engine, any business that uses Google+ becomes more searchable i.e, more present online. See, Google knows what they’re doing: they started off slow with the search engine then, like the Blob, oozed out to explore different aspects of the internet it could master, as well. We’re not mad at them for that. Anyway, lets look at the bigger question:
Why should you use Google+ ?
Google+ offers a little bit of the best aspects from a variety of the different platforms, and then some! Take a look at these:
It enables you to blog, like WordPress, giving you another outlet to share your expertise. Not to mention the fact that most of us have Gmail accounts. Google+ enables you to pull the connections that you have on Gmail and reconnect with them here. So, that business partner you were emailing before, or your old colleague from a previous job can all reconnect with you on Google+ and be privy to your blogs. What does that mean for you? Well, a larger reach for one. Instead of being limited to the people who subscribe to your blog, you can share your blog with people with whom you’ve already built a rapport, as well. In addition to that, there are communities on Google+ dedicated to certain topics, and Google+ allows you to share the articles you write specifically within the communities of your choice. If you were writing something targeted to small business owners, for example, you can join a few communities dedicated to small business owners and share your article within those communities. This way, you know that your work is hitting people who are actually interested in the topic you’re writing about. What better way to build a following than that?!
On top of all that, are the hashtags. When you post an article, Google+ does a quick scan of your article and includes relevant hashtags for you to help sort the article into relevant categories. You also have the capability to include your own hashtags to your articles. If you include hashtags that you know are popular and relevant, your article gets even more reach enabling you to build an even larger following.
Let’s discuss these communities in greater detail. Google+ communities allow you to gain access to groups of members interested in the same topic(s) that you’re interested in. There are 21 categories to choose from initially ranging from Beauty and fitness to sports to auto and tech. Within those categories are specific communities created by members that you are able to join in on and network. This feature is unique to Google+ and a goldmine for business professionals like yourself. If you are an interior designer, for example, and would like to connect with other interior designers, there’s a community that lends to that. If you own a business catered towards animal rescue and would like to connect with other people who are interested in animal rescue, BAM! There’s a community for that. If you share your blogs within these communities and engage with the people within these communities, the options to build your network are endless.
If you’ve been listening to us, you’ve heard us say more than once that the visual aspect of marketing is just as important as the text: sometimes, even more so. A picture is worth a thousand words, and in marketing, images are an important aspect of getting people to pay attention to you. Google Plus embraces that by giving the images that you upload prime real estate on your page, and in a lot of cases, more real estate than the text. Sharing a link that includes images will generate a square thumbnail measuring 150×150 pixels, but sharing an image by itself will result in a much larger display of 497×373 pixels. Here’s a Google+ Cheat Sheet for Image Size Dimensions that might prove helpful.
Google Hangouts are a feature unique to Google+ that enable you to connect with people in a way that no other social media platform does. Google hangouts enable you to video chat with a group of people or one on one. This opens the door for a much more personable connection with your target market or within your industry. Google Hangouts are a great avenue to humanize your brand and let your followers know that you’re not a robot. It enables you to engage in a way unseen by other social media platforms. If you are a lawyer, for example, who specializes in tax law, maybe around March/April, you do a hangout to field questions from laymen who are missing out on refunds they could be capitalizing on. Or maybe you’re a nail technician with your own store. A Google Hangout could be used to run a quick tutorial on a popular nail design or nail painting technique. The possibilities are endless, and if leveraged the right way, can enable your business to grow immensely.
Moral of the story: Don’t sleep on Google Plus. Just get out there, create an account and explore the possibilities. If you need help, please don’t hesitate to reach out to us. We love to chat! Feel free to leave comments below or mention us on Twitter!