Believe it or not, Twitter is not all about the tweets. There is so much else that goes on that is equally as important if not more important. In order to capitalize on your Twitter presence to make your account the most effective, there are a few things you should keep in mind.
Your business Twitter account is a direct reflection of your business. You go on Twitter to create a virtual representation of your business and your Twitter handle should be just that. Don’t get too creative. I know it’s hard with all of these wacky twitter handles out there. We won’t call anyone out, but you’ve seen them, too so you know. Keep it SIMPLE. Try to get as close to the name of your business as possible so you’ll be easy to find and easy to remember. Sometimes, due to the 230 million users on Twitter, there will be a case where the first name you choose is taken. For example, our first choice for our Twitter handle was @PurelySocial (for obvious reasons), but unfortunately, that name was already taken. As a result, we had to get a little creative and @PurelySocialTip was born. It’s easy to remember, still represents our company and tells a little about what we do. If you’re a local business, an easy solution for you may be to add the name of your town or your state abbreviation to the handle.
A descriptive bio is a must have for a serious Twitter user. As a small business, your bio should tell your audience who you are, what you do, and what your goals are in 160 characters or less. Keywords that are relevant to your business are imperative to include. If you include keywords in your bio, your page will appear in searches of that keyword. For example, if you’re an artist who specializes in oil on canvas paintings for sale in Vermont. Your bio may be something like: “Local Vermont art boutique specializing in oil on canvas paintings for sale.” This way, when someone searches “Vermont art” or “oil on canvas” or “oil paintings,” because these words are included in your bio, your profile will show up as a search result and BOOM! Another follower. A crappy bio is just a waste. It decreases your reach and turns away followers who may be looking for you.
Pinned Tweet Feature
A new feature on Twitter’s most recent update allows users to pin any tweet at the top of their profile to promote that particular tweet at no additional cost. This is a goldmine for business owners. It acts as a billboard on your page allowing you to draw extra attention to any tweet you want. This is perfect to promote new events, new products, blog posts, sales,… possibilities are endless. Coupled with the real estate that images are given when posted to Twitter, you’ve struck gold; you have another marketing tool in your tool belt that is completely free. A wise way to use the pinned tweet feature is to include an image that is relevant to whatever it is that you are featuring, a link back to your site, and a small description filled with keywords and a hashtag. With that combination, you can’t lose. Missing out on it would just be careless.
Your profile picture on Twitter should be representative of your business. There’s a little discension on marketers in reference to whether it’s better to use your brand logo or a picture of the owners, but we think either one is fine. As long as you don’t leave the photo as the default egg picture, or post a completely random picture of something completely unrelated, you’re good in our book. The worst thing you could do is leave it as the default picture. If you do leave it as the default, you may be mistaken for spam and people will be reluctant to follow you, or you may give the impression that you don’t know/care about what you’re doing .
Background & Header
A Header and your background is prime real estate to present your company to your followers. It should be a visual representation of your company and your brand. If you have a logo, this is the perfect opportunity to brand your page with it. It’salso an opportunity to add a tagline, be colorful, and show the personality behind your business. Make it fun. If you don’t have a logo, no worries. Canva is a great resource to help you design a header for your Twitter account (and others). It even has a premeasured design template for you to use that is perfectly adjusted to the Twitter header size. That’s where we made ours!
These 5 opportunities are givens on Twitter. You absolutely want to takefull advantage of the possibilities to mold this for your business for FRE
E; especially if you’re a startup or low-budget company who doesn’t have too much to allocate to the marketing budget!
Try it and, as always, let us know your thoughts!