As a business owner on social media, your followers are pretty much your bread and butter. It’s a given that without any followers on social media, you’re obviously not reaching your target market, but with all the wrong followers, it’s probably just as ineffective. You’ve probably seen posts like the one below offering blank number of followers for blank amount of money and wondered: “should I do it?.” The short answer is no. From our research, there are several real services out there with which you can purchase thousands of followers for a set amount of money, so you can go from 0 followers to 5,000 followers in a short amount of time for the right price, to seem more legit, but why not?
- When you buy followers you don’t get to choose any demographics, so you’re just getting a bunch of random people following your page. You can be as diligent as you want to with your posts and provide the perfect information at the perfect time for your target market, but the problem is your pool of followers is a wreck. Even if all the followers you purchased are actual real, active accounts (which is highly unlikely), the chances that they are also your target audience is slim. As a result, you end up stuck with a bunch of followers that couldn’t care less what you’re posts are about, which brings us to the next point: interaction.
- Your social media influence scores are based on your interactions with others (Kred) and how you drive others to interact with you (Klout). If you’re active on your social media accounts and are constantly engaging with others, you’ll have a decent Kred score, but if nobody is interacting with you, your Klout score will suffer. If you had grown your following organically, you can be pretty confident that your followers are interested in what you have to say and motivated to engage with you. With purchased followers, you’re probably dealing with a lot of random accounts that are either mostly automated, fake, or dormant i.e, no one is engaging with you. This is not good; engagement is a key component of familiarizing yourself with your audience. When you engage with your followers, you can get a feel of who they are and can begin to develop your customer profile i.e, their likes and dislikes, feedback, preferences… all things that can help you to customize your product or service to better speak to your target audience.
- You could end up spamming your followers. Some of these services that allow you to buy followers automatically opt you in to send out multiple automatic direct messages to your followers. This not only includes the followers you bought, but ALL of your followers. This could damage relationships that you’ve previously established and cause you to appear incredible (not the good kind).
All in all, buying followers is more of an aesthetic solution. You will appear to have more followers and a high influence, but you will not be in line with your goals. Therefore, in our opinion, buying followers is pretty pointless. It’s much better to have followers that are truly interested in your business, or at the very least, your industry; otherwise, you’re wasting your time putting effort into your social media profile.
Agree? Disagree? Let us know your thoughts in the comments below or on Twitter. Have you tried buying followers, or do you know anyone who has bought followers? What was the outcome?