We all know that a picture is worth a 1000 words, which can be helpful on twitter where your limited to 140 characters. We also know that in the context of social media, and marketing as a whole, content is king. But many business owners that we talk to just don’t have the time or know how to create great visual content. Since we’re not ones for reinventing the wheel here, check out the Social Media Examiner’s recent article on How to Create Visual Social Media Content.
Our goal here at Purely Social is to do our best to provide business owners with the most useful information in regards to their business’ impact on social media. As many of you know, it takes a lot of work to create a significant following on any platform, and getting those followers to convert to paying customers can be an even bigger challenge! Your hope in creating posts is that your followers will engage with it and ultimately share it with their friends and family. But with the amount of content that the average person is bombarded with on a daily basis, creating great content that is not only informative but also moves people to share it, is not an easy task.
We recognize this challenge, heck we struggle with it from time to time ourselves. That’s why we’re always on the hunt for the best tools out there that business owners can use to really stand out from the crowd! So here are our top 3 tools for creating professional looking content that won’t break the bank:
1. Canva: We LOVE Canva! This simple and free to use website offers a variety of content design layouts to create ads, banners, infographics and more. The only limits truly are your imagination! Our fave feature is that from one screen you can create a number of different versions of the same content. This really allows you to play with color and text the determine which is best suited for your message. Not sure which version to go with, simply send a link for your project to a friend or your team member to view, they can even make edits if you give them permission. A majority of the graphics available for use are free, however, Canva offers a large image library that you can also pull from to complete your project. These images cost $1.00 each, but you only pay once you decide to download your finished project. If you have your own images or logo that you would like to use just simply upload them to the site and the possibilities are endless!
2. PowToon: When we stumbled onto this website off the suggestion of another marketer, we just knew we found a cool new tool. It’s free at a basic level and it’s awesome! But it will take you some time to figure out how to use it, don’t worry they provide you with tons of tips and help. PowToon is a website which allows its users to create short, yet professional, animated videos and presentations! Whether you’re pitching your company to consumers, businesses, or investors, adding a PowToon to your website or social platform will get the conversation rolling! High impact content is what it takes to converts followers into customers. We really love this tool because with just a computer you can make a professional and informative video for your business with music, dialog and fun animation that eye catching. If your looking for even more options, their premium packages start at $228 per year and offers hundreds of royalty free images, dozens of royalty free music tunes, and a higher export quality. Definitely worth checking out!
3.Directr: We just think this is the most convenient cell phone app for any business owner… Currently only offered on the App Store for the iPhone or iPod Touch, the company asks Android users that are interested in trying it out, to contact them directly. The reason why we just had to share this app with you, is that it takes the complexity out of diy film-making. Directr provides you with ideas and assistance you in creating great product and service based videos. For each idea you’re provided with a storyboard that details the shots you’ll need to shoot as well as detailed instructions on how to get it done. Once the pieces of your video have been recorded the app provides you with everything you’ll need from music, titles, effects and voice over capabilities to complete the project. It will take some practice and the app allows you to see multiple takes before selecting the one that works best for each shot, which we feel is one of many neat features. What you’re left with in the end is a complete video you can share directly to social platforms. There is a free limited version and additional packages start at just $25 per month to create one video a month. Check out this informative video to learn more!
We hope that these tools will prove useful to you as well. What’s truly great about all of these tools is that they allow you to save on projects that would typically be timely and costly. These tools empower business owners to be creative and create outstanding content that gets noticed. And hey isn’t that what it’s all about?