Today just looking through the highlighted posts on WordPress and I came across The Daily Post article, Don’t Undermine Your Comment with a Plug and it got me thinking…
Is your ego getting in the way of your social media success?
As a business or an individual with a service or product to promote chances are you are on one or more social platforms. Your objective is typically to grow awareness, build engagement and ultimately sell a product. But if you’rE fixated solely on making a sale, then I’m sorry, my friend, growing a significant presence on social media will prove to be a challenge.
Keep at the forefront of your mind what social media was originally created for. At it’s essence, social media helps people connect with other individuals who share their likes and interests. People are not on social platforms to be sold, they are on them for the engagement and entertainment they experience. The fact of the matter is that people are very good buyers! Thanks to the internet many people will do extensive research before making a purchase, comparing features and prices amongst competing brands. The problem for businesses big and small is not getting lost in the sale. People buy from people and businesses that they know and trust. Developing these relationships takes time! The most successful brands and individuals utilizing social media today realize this and do it well. If your goal is to have a large following that’s loyal then you better bring some serious value to the table.
- Daily you should be freely providing this value as well as opportunities for your followers to interject with their own experiences and knowledge.
- The best way to grow is to get out there! Follow and read the content that other individuals in your space are sharing.
- Engage with people that have larger active followings by commenting with genuine interest or praise.
- When followers reach out, reach back! Whether it’s positive or negative feedback it’s an opportunity to learn from a potential customer and possibly change their opinion of you, based on your response.
- A little gratitude can go a long way! People love to be publicly acknowledged, show them how much you appreciate they’re interest in what you have to say!