Oscars Shatter the 4th Wall

Unless you’ve been living under a rock, you’re well aware of how good this year’s Oscars were.

Ellen DeGeneres did an exceptional job… As expected!

Our guest contributor, Kelly Lucente, CEO of Re-Tool Marketing dives into the significance of the selfie seen round the world..



A certain selfie taken this past Sunday achieved its mission in breaking the world record of retweets.  You know what I’m talking about…the Oscars!  When Ellen DeGeneres, in all of her spontaneity, gathered 11 other celebrities in the middle of the Oscars for a selfie, she darn near broke the Internet and actually broke Twitter.  But, my question is “why”?  What was so different about this awards show than any of the others?  The Grammy’s had plenty of selfies, and no big story stemmed from that.

Read more…

2 thoughts on “Oscars Shatter the 4th Wall

  1. Reblogged this on Glen Fahselt and commented:
    The importance of genuine conversation in social media illustrated here. Even days later the relevance of this ‘selfie’ is significant as people continue to discuss it and dissect it.

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