To Follow Back or Not To Follow Back, THAT is the Question…

Should you follow everyone who follows you on Twitter? So you’ve got your Twitter set up and you’re gaining followers. All types of people are following you! Some have similar interests, some you’ve followed first, some are completely random. As you go through your Twitter notifications and see who followed you, this button looks back at you asking whether or not you’d like to follow them back.

A few are obvious people who you’d like to follow, others not so much. What do you do? Do you follow them back simply because they followed you?

(Bird image credit:
(Bird image credit:

This is the question that business owners much like you and I struggle with regularly. If you haven’t noticed already, there are several apps dedicated to discovering and unfollowing people who do not follow you on Twitter (and other social media platforms), and people have no qualms about unfollowing you simply because you don’t follow them. Is this something you should be concerned about?  Well, it depends.

While you shouldn’t be too picky when it comes to who you should follow back,  we think you should still be selective. Monitor your Twitter regularly, take some time to take a look at the bio and tweet history of those who follow. By doing this it is more often than not simple to tell who’s trying to sell you something, who’s spamming you, and who’s genuinely interested in your content. Quite obviously, you should follow those whom you believe to be interested in your content and not follow those who aren’t. This requires you to pay attention to your notifications, which you should be doing anyway since you’re engaging with your Twitter and not just automating or broadcasting.

Understandably, there are those of you who are far too busy to monitor your Twitter as often as you might need to. That’s where we come in! <– shameless plug 😉

That being said, we see no reason to follow EVERY person who follows you. After all, people who are genuinely interested in your content won’t unfollow you simply because you did not follow them back. Those that do unfollow you either are no longer interested in your content or only followed you because they wanted you to follow them (more on that later). Here at Purely Social, we pride ourselves at building an ORGANIC following meaning no buying followers, no following people just so they can follow you, but building a true presence, in which you follow people who you’re genuinely interested in and people follow you because they want to. Plain and simple.

Questions? Comment below mention us on Twitter @purelysocialtip.  And if you liked this post, please, please, please don’t hesitate to share! Follow us on Twitter for more hints and tips!

Image credit:

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4 thoughts on “To Follow Back or Not To Follow Back, THAT is the Question…

  1. Do you support people who plays the follow me and I’ll follow you game in order to reach a near famous status across twitter?

    • Thank you for your comment. Great question!

      Absolutely not. Quite honestly it defeats the whole purpose of networking. It only makes sense to follow people who you’re truly interested in following. People who follow you for the sole purpose of being followed back most likely won’t care about your content and engagement is of the utmost importance.

      • Thank you for a great post!

        I agree with your statement, and I think that it does defeat the purpose of true networking. As you say you want followers that are interested in your content, and I think people should pay more attention to who the person is that follows you rather than how many!
        As we all know engagement is they key in social media.

      • Undoubtedly! Thanks, Sebastian.

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