(Image Credit – Twitter bird: http://www.designcontest.com/twitter-all-stars/)
Can’t gain followers on Twitter consistently? You’re over thinking it. Follow these 3 simple steps and you’ll be gaining followers regularly in no time.
We started our Twitter page on Valentine’s Day, Feb. 14th (no particular reason), but we didn’t really start working on it until President’s day, Feb. 17th. As it is a Twitter for business, we only added 4 of the friends it suggested from our email address, because the others weren’t relevant to our subject matter (more on that later). By Feb 18th, we had over 30 followers. Today, as I’m writing this blog, we have 120 followers. That’s 120 followers gained in 14 days and it was quite simple to do. Here’s what we did:
1. Wrote a short and sweet bio that concisely and clearly stated our purpose. Check it out here. Don’t over complicate it. Use keywords that clearly define who you are. If you’re a pastry chef who specializes in designing wedding cakes, for example, you might say “experienced pastry chef. Wedding cake connoisseur. Food lover,” or something to that effect.
2. Followed influencers in our industry. A simple Google search or hashtag search on Twitter will reveal to you who these people are if you don’t know already. For our purposes, we searched “#socialmediamarketing,” “SEO,” “contentmarketing” to start. To determine whom to follow, we reviewed their bio and tweets to see if they were, indeed, in our industry and looked at their number of followers. Typically, we only followed those who had a following of over 1000.
3. Paid attention to the “You Might Also Want to Follow” suggestions. When you follow someone new on Twitter, a little box drops down with other people who may post similar topics. Pay attention to this box, there’re some great suggestions!
4. Retweeted content that we genuinely found interesting. When you retweet the content of influential people, you show your support and gain exposure. People may not know who you are yet, but they may know those influencers that you’re following. But don’t get too carried away! Don’t post any and everything you see. Take a moment to review the content you see and ensure that it is something you feel comfortable representing.
5. Engaged with tweets and comments that interested us. Don’t force it. If you aren’t interested in a tweet, you just aren’t. But if you are, I’m sure the person would love to know that. Tell them why you’re interested. Start a conversation!
That’s literally all we did to start. Just by doing this, we gained 120 followers in two weeks. I know that sounds gimmicky, but it’s the 100% truth. Let us know if you try it and how it works out for you!