New to SEO? Here’s How to Amp Up Your Link Building Game to Improve Your Search Rankings

New to SEO- Here's How to Amp Up Your Link Building Game to Improve Your Search Rankings

Looking to open your business to the online world? SEO is the way to do it. With 93% of online experiences beginning on a search engine, getting your website and its content on the first page for your keywords will get your business noticed by your dream customers. By making yourself visible to your prospective client that is searching for things related to you, you are advertising your business without having to shout out about yourself. No one likes cold callers, right?

Some of you may already have a bit of knowledge of link building, but for the most of you, you’re looking for 5* information that’ll put you on the right path. What’s certain is that taking the time to create and carry out a link building strategy is the best way to zoom ahead of your competitors in the search results. In this blog post we are going to explain what ‘link building’ is, how it will help you reach out to your target audience and most importantly – tell you all about the best link building strategies that’ll get you seen and get people talking about you.

First, let’s discuss why you need to build links to your website.

Link building is now considered an art. Gone with days where black hat spammy SEO methods got you to the first page of Google. Google’s got clever. Bots now crawl the worldwide web to identify what websites are linking to you, whether they’re relevant to your website and whether they’re websites are trusted. A high quality link will:

  • Direct people onto your website straight from the link on the other website.
  • Improve your Domain Authority – in non-technical terms, the more quality Domain Authority websites that link to your site, Google will improve your Domain Authority and get you seen in the search results of your chosen keywords.
  • The anchor text (one of your chosen keywords) that is hyperlinked on the website linking to your site will give Google an indication of the topic/industry of your site and in return, improve your rankings for that keyword and increase your chances of getting those all-important page 1 results.

Here’s What You Need to ‘Link’

You Can Build Links Using Your URL

You can build links by simply pointing to your URL for example, By building links this way, you’ll be working towards improving your overall domain authority which’ll increase all of your other web page authority.

Or, You Can Build Links Using Your Keywords

Before starting your link building campaign, you need to strategize what keywords you’d like to rank for. If you haven’t yet identified your keywords, you need to login to your Google AdWords account, click Tools and then go to the Keyword Planner tool. In the Keyword Planner tool type in the searches and topics related to your business, for example:

If you’re a digital marketing company like ourselves, we may expect our target audience to be searching for the following topics: ‘how to set up a Facebook page’, ‘how to gain followers on twitter’ or ‘how to build links to my website’.

Now – think of things your ideal client will be searching, these are things that you can explain in a blog post, type these ideas and scroll to the list of search terms. Here you will find the most related search term to what you’ve type in and a list of similar searches or in tech speak – ‘long tail keywords’. Pick one of these terms. This will be the keyword you will be looking to build links to from other blogs/websites. Before you start building links to this keyword, you will need to write a blog post about it and use the keyword in your title, URL and repeat they keyword within your blog post content. Once your blog is published you will have a URL on your website that you can point to from blogs/websites.

NOTE: If you’ve not yet optimized your website with your chosen keywords then take a read of our Beginner’s Guide to SEO. In this blog post you will find out our SEO tips and where your keywords need to appear on your web pages in order to get your website optimized!

Now we’ve discussed why and what you need to link in your link building campaign, here are the best ways to get those all-important links:

Get Guest Blogging

Build links, raise your online profile and direct your target audience to your website by submitting helpful + engaging blog posts to blogs and websites with a better domain authority than yourself. You can find out more about the benefits of guest blogging in our recent blog post.

Find Blogs Related to Your Business or Local Area (aka Blogger Outreach)

By building relationships with bloggers you will build links in return. Spend time finding blogs related to your business and/or area you trade in and contact them to see whether they’re interested in working with you. Here are a few ideas:

Ask Bloggers to Review Your Business

If you own a product based business, restaurant or bar, contacting a blogger to talk about your business in a review piece is a great way of getting a link. Most bloggers will take the free product, meal or drinks as remuneration for their post. However, more popular blogs and websites may charge a fee for doing this.

Pay a Blogger to Write About Your Business or Content Related to your Business (aka. Sponsored Post)

Sponsored posts are another way of building links to your website. Most bloggers will either charge a fee for these posts or ask whether you have a budget in mind. To work out your budget or to explore whether their fee is worth it you can request to see their media kit (a document which states their total page views and social media following) and check out their domain authority by analyzing their URL on the backlink explorer on Moz.

Submit Your Business to Business Directory Websites

You can build links to your website by listing your details and URL to business directory websites. But – you may need to pay a small fee to list your website on online business directories.

Create Great Content and Share, Share Share!

What’s more rewarding than seeing your blog posts liked and shared? As well as feeling great for writing amazing content – people linking to your content on their websites will direct traffic to your website as well as being beneficial for your SEO too!

Advertise on a Website

Like gaining a ‘link’ naturally through submitting guest posts, people linking to your content on their websites and sites reviewing your business – you can get a link by paying for an advertisement on a website. Although there’s the drawback of having to pay for the advertisement & only having the link for a short amount of time – paying to advertise on a website gives you the ability to get your business linked on a site with a high domain authority. And, once Google sees a high domain authority site linking to you – Google will give your authority a boost in return!  

Ask Your Customers to Link to You

Built a great relationship with your client? If they don’t know much about the benefits of SEO for their business, give them a run down about how link building improve their visibility on search engines and ask whether they will be interested in linking to your website in exchange for a link to their website from a page on your site. What’s there to lose?

Google Adwords: Step By Step Guide

IMG_2510Google as we all know, Is the biggest search engine in the world, but Google has many more services other than it’s search function. Google Adwords is a service where people like you and I can advertise our business. Blog or service, at the top of search result pages.

Of course, having a budget is essential for running an Adwords campaign, however, your budget needn’t be huge. For example, Google regularly offers vouchers for adwords. If you deposit $25 into your account, Google will give you an extra $75 worth of advertising to work with.

A lot of people reading this might be wondering how beneficial Google Adwords is to your website, well I can personally assure you, that a $50 campaign can take your article/service/blog/shop from having 0 visitors, to having 1000 overnight if you so choose.

Have we pricked your attention yet? I thought we might have!

So first thing’s first, let’s set up an account (it’s free to set up and will only take 2-3 minutes of your time.)

1 – Create a Google Adwords Account

First off, head on over to Google Adwords and click on “Start Now” and enter in your details – you will also be asked to confirm your email address. Once you have clicked the confirmation link in the email, head on over to to sign in to your account.

2 – Decide On Which Locations You Want To Advertise To

Next up you need to decide on which part of the world you want to advertise to, which is where the analytics we discussed in the last article is so important. So for example, if the majority of your visitors are from the UK but you’re trying to sell a product in the USA, then you might want to advertise in the US. You can even narrow it down to specific states, cities and towns if you have a local business.

  • Click on “Create Your First Campaign” Button.
  • Click on “Campaign Settings” and then “Audience” before selecting which regions you would like to advertise to.

3 – Set A Budget

Moving onto the next part of creating your ad: deciding on a budget. Google will of course make budget suggestions but this is entirely up to you. You can set a daily budget that you’re happy to spend, whether that be $0.10 or $10 it is entirely up to you. You only pay when someone clicks on your advertisement, so each click might cost five cents meaning that in a $1 daily budget, you could receive 20 clicks (and 20 potential new customers!) from spending that dollar. You can change your budget at any given time and Google will never spend above the daily limit. Your ads will stop appearing in the search once the limit has been reached.

4 – Control Your CPC (Cost Per Click)

When you set your budget, so for example $1 per day, that $1 will consist of several clicks. It’s up to you how much you wish to spend on each click. The higher you bid, the more likely your ad will reach new customers. With that said, you are in the driver’s seat with this! You can bid whichever amount you like, many people starting out bid low (For example 10 cents) which will get you 10 clicks throughout the day.

Click on “Bidding And Budget” to change your CPC or to set ‘automatic bidding’ where Google bid an amount they think is most beneficial to your ad. Personally, I like to set my own CPC which can be changed at any time.

5 – Create An Ad!IMG_2511

Creating the ad itself is the most important part of the whole process. This is what your customers will see before they even see your website so it’s important to be appealing.

– Ad Title

This is your title so for example, if you had a bargain beauty product business, then your title might be “Buy Bargain Beauty Products” or “Find Cheap Beauty Products”

– Text Line 1

Be sure to include important keywords here as these keywords, when searched for, will appear in bold making the ad more likely to be clicked on as it appears most relevant to the user. An example of text in here could be “Bargain Beauty Supplies for Professionals”

– Text Line 2

This is where you make yourself unique and sell your service. For example: “Click To Save 20% Today” This is also known as a ‘call to action’ where you encourage the visitor to click


Simply enter the site’s URL for example

6 – Keywords

This is what people will type into the google search to find your ad. This is where it gets a little bit more complicated. However fear not, for I am equipped with all the tools and information you might need.

First thing’s first, don’t worry about getting it perfect straight away. You can easily delete or edit certain keywords if you find they aren’t working for you.

IMG_2515Here are my tips for choosing the right keywords:

  • Be Specific. Using keywords such as “Beauty” is too general and will likely show dozens of ads meaning yours is less likely to appear. I would recommend choosing “Beauty Supplies For Professionals” which Is more specific and niche to your website and will target customers who are looking for those specific things.
  • Start out with 4/5 keywords or phrases. You can then monitor which ones perform better and decide on which ones to remove and new ones to add.
  • Use the keyword tool! This tool is literally priceless and is completely free to use. Using this will show you how many people are searching for a specific keywords or phrases, how much competition there is from other advertisers and how much Google suggests you spend on each keyword.
  • Analyse your ad after a few days. Once a few days have passed, log back in and check how the keywords have performed. Google will show you how many times the ad appeared and how many times it was clicked on.

7 – Billing

This is the part no-one likes – parting with money! Haha! Here is where you enter your billing details. Here’s how to do it:

  • Click on “Billing” and then “Billing Preferences”
  • Select a payment method. You can choose between:
  • Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
  • Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa log
  • Read and Accept the Adwords Terms & Conditions
  • You can also redeem a voucher here if you have one under “Promotional Codes”

8 – Done!

You’ve now completed setting up your adwords campaign. You can of course, add more, edit or delete your ads by signing into your account and adjust your budgets to suit your requirements. If you have any problems, there are dozens of online support pages at

Alternatively, of course you can leave any enquiries in the comments below or tweet us @purelysocialmedia

Thanks so much for reading and I really hope this has helped you.

Until next time!

Holly x

How to Increase Traffic to Your Website Using Pinterest

Increase Traffic to Your Website Using PinterestRegardless of your industry, Pinterest can increase traffic to your website. Obviously Pinterest works better for more visual businesses like those in the wedding, fashion, food and travel industries than what it does for accountants. But even with accountants, you can still pin helpful content that’ll engage with your target audience. For example, pins which relate to money saving and business tips will provide helpful content to business owners which may/may not be in need of a new accountant.

The way to make Pinterest work for your business is by helping and inspiring your prospective reader/client in order to direct them to your website. It’s not about building followers on Pinterest – it’s about using content to attract readers who will get your brand, love what you do & build loyalty to buy from you. Here’s how to get started:

Create a Pinterest Business Account

With a business account you get access to analytics, rich pins (we’ll discuss these in point 3), and the ability to promote your pins. If you’ve not already got a Pinterest account, click to create a business account. If you have a personal account already, click the following link to switch your personal account to a business one.

Verify Your Business Account

Once you have a business account on the go, you can now verify your Pinterest account. By verifying, you’ll be able to monitor the web traffic coming from your pins. Here’s how to verify using the metatag Pinterest generates:

  1. Go to your profile and click Account Settings.
  2. On profile, in the Website field, enter your website URL and click Confirm Website.
  3. Go on to the next page and see the metatag to put in the <head> of your website.
  4. If you’re using WordPress, login to your website and go to Appearances,then Editor and in the right hand sidebar click “header.php
  5. Within the header.php file, copy and paste the metatag Pinterest gave you. Insert this code in between the <head> and </head> tags in the file. Click to update file and it’s all go!

Apply for Rich Pins

Qualifying for Rich Pins is another advantage to owning a business account. As well as making your business look more credible, Rich Pins enables you to provide more information with your pin. Currently, Pinterest offer 6 formats of rich pins; articles, recipes, places, products, apps and places.

In this tutorial, we’ll use rich pins for articles to explain how to enable rich pins for your account.

The easiest way to set up rich pins is by using Yoast SEO Plugin for WordPress. As opposed to manually adding Pinterest’s metatags to certain places on your site, Yoast SEO does it for you!

To install Yoast SEO click Plugins, Add New and then Upload Plugin. Upload the .zip file for Yoast SEO and click Install Now.  Activate the Yoast SEO plugin by clicking Activate in the Installed Plugins section on WordPress.

Next, go to the new SEO section of your left sidebar. Click SEO and then click Social. Go to the Facebook section and tick the Add Open Graph Meta Data and press Save Changes. Once completed, click the following link to enable Rich Pins by copying a link to one of your blog posts by scrolling to the bottom of Pinterest’s rich pins validating tool.

NOTE: It can take up to 7 days for Pinterest to approve your rich pin application.

Organize Your Boards

In order to engage and gain a following on Pinterest – you need a flawless profile with boards that will attract your prospective reader/client.

Your first 8 boards are most visible. The first 4 are the most important. They show off your brand, show what you’re interested in and show what you do. From this, they’ll get an understanding of what you’re about.

One great way to create an eye-catching Pinterest profile is by coordinating the board covers and name titles. In the world of Pinterest, jumbled up images and mismatched colors won’t do. Your profile needs uniformity. Do this by implementing your brand colors on the board covers and having a style for your board titles. Each board also needs a relevant description that includes keywords your target audience will be using in their search for inspirational content.  

When organizing your boards think:

  1. Who is my target audience?
  2. What content is my target audience looking for?
  3. What do they love?
  4. What content will help them?

Here is an example of a Pinterest profile which engages with its ideal audience:


Pinterest Print Screen

Melyssa helps bloggers and creative entrepreneurs build their businesses using their blogs, social media and email marketing. Her board is simple, matches her brand colors and most importantly – her boards are relevant to what her target audience will be searching. For example: entrepreneur tips, social media tips, blogging tips + email marketing tips.

Create ‘Pinworthy’ Images for Your Blog Posts + Other Web Content


If you shoot your own photography then great, you’re onto a winner! Your photography will be unique & help form your brand. But, don’t worry, if you don’t take your own photographs, there are heaps of websites that provide beautiful stock photography that is blog and pin-worthy (some are free, too!). Here are a few we recommend: Unsplash, Death to the Stock Photo and Pexels. Take note that tall thin images work best on Pinterest.

The Graphics & Text

You have the photography – now you need the graphics. You can use design software like Photoshop and Illustrator, but if you don’t have the budget, Canva is amazing for creating your own eyecatching pinworthy images for your content (like the feature image for this post. You can add your headline, change text size, add icons, adjust brightness and play with color. For inspiration for the most pinned images on Pinterest, check out this link to find out more.

When it comes to adding your text, your headline needs to grab people’s attention at one glance – so the text needs to be clear and simple.  

Join Group Boards

Joining Group Boards is a great way to build your following, show off your content, interact with industry leaders and prospective clients in attempt to increase the traffic to your website. Pingroupie is an amazing website which allows you to find Pinterest group boards which are relevant to your brand.

Filter your boards by ‘Collaborators’ – ones with higher members are more likely to accept.

You NEED to follow the owner of the group board in order to be accepted.
You may need to email the group board owner in order to be accepted.

Once accepted, try to pin 1-4 images to your group board in a day. Anymore than that then you might appear spammy. Build a good reputation by repinning other members content from the group board.

Curate Great Content for Your Pinterest Boards

In addition to pinning your own content, repinning content helps attract your target audience too.

Curate great content for your boards by following people in your industry, liking, commenting and re-pinning their content onto your boards.

The most likely content to go viral on Pinterest are how to posts, top resources, recipes, guides and checklists. Ensure your pinning seasonal and on-trend content too.

TIP: Pinterest is more likely to recommend your board if it contains lots of popular pins. Once a week go through your boards and delete the pins with low re-pins. This’ll make sure your boards appear to only show amazing content people love!

Schedule Your Pins

Scheduling pins helps save you time + allows you to schedule lots of images to be pinned to your board. Unlike most social media platforms, there are no popular times on Pinterest, Pinterest just likes to see lots of fresh popular content being pinned to your board daily. We recommend using ViralTag and BoardBooster to schedule your pins in advance. 

If you have any questions or suggestions, then feel free to comment below or tweet us @purelysocialtip.

Google Sandboxing: Explained

IMG_2733As you will already know, Google is a great but often complicated internet giant. We’ve explained adsense and Adwords already, but today we’re talking about one of the most commonly queried Google topics on the web: Google Sandboxing.

What Is Google Sandbox?

Because you have an online presence, it’s important that you have a good SEO standing and will want to understand Google Sandbox. You’ve probably read the horror stories online. So what is Google Sandbox?

Put simply, Google Sandbox is a filter that Google add to new websites or domains that hope to appear in the search engine for specific phrases or keywords. The Sandbox effect exists to stop spammers from manipulating their way into Google’s search engine by incorporating all of Google’s guidelines.

While Google themselves have not confirmed the existence of Sandbox, many SEO experts believe in the ‘theory’ and Google have hinted at it. During Sandboxing, your website may not appear at all on Google’s search engine for up to 6 months (although, the typical amount of time is 3-4 months).

So now that we know what Google Sandbox is, let’s move onto some frequently asked questions.

Which Websites Can Be Sandboxed?

Any website can be sandboxed. After extensive research over my time as a blogger (five years), I can personally say that whether you have a new website or an already established website, your site could be sandboxed. I’ve seen it happen dozens of times. With that said, you’re more likely to be a victim of the sandbox effect if you are competing for hugely popular keyword searches.

How Can I Avoid Being Sandboxed?

While there are no guarantees that your website won’t spend sometime in the internet jail that is Sandbox, new websites in particular should avoid using popular keywords and phrases on their website and gradually introduce them if they are truly important to your website. Sandbox was (supposedly) introduced in 2004, so if your website dates back before then, then you will likely avoid it.

I would also recommend adding new content to your website consistently to let Google see that you’re serious about your website. It might not stop you from being put in the sandbox, but it might shorten the amount of time you spend there (normally 3-4 months, no more than 6 months).

How Will I Know If I’m In The Sandbox?

It’s quite easy to find out if you’ve been sandboxed. You can go and search on Google to find out where your site is ranking. Alternatively, you can use a tool such as which will tell you if your site has been penalised, de-indexed or sandboxed.

Will Using Google Services Stop Me Being Sandboxed?

Google is pretty clever and they can see straight through this kind of thing. Using Adwords and Adsense are believed by some to be the answer to their sandbox prayers but unfortunately, it makes little to no difference if you use a Google product in terms of Sandboxing. With that said, if you have a blog and choose to build your blog using Google’s ‘Blogger’ platform, it has been suggested by some SEO experts that you are less likely to be sandboxed. With that said, this is a pretty controversial topic and many SEO experts vehemently disagree with the theory and insist that using any Google service would neither help nor hinder with the Sandbox effect.

Should I Still Be Using Popular Keywords?

Yes! Many people make the mistake (myself included I should add!) of changing their website all together and focussing on less popular keywords. Some have even changed the topic of their website altogether and in some cases, people have stopped working on their website completely. This of course is not what Google wants to see. If you drastically change or stop working on your website then Google will think it has done the right thing by sandboxing you which will result in very poor rankings once the sandbox effect is complete. Ideally, I would recommend consistently working on your website, and incorporating more keywords or phrases that are less popular than some of the big hitters. Don’t remove the popular ones, just add some more.

Tip: Don’t go keyword stuffing either. Google will think you’re trying to get noticed from all angles. I know, I know, you can’t win!

So what are the Do’s and Do Not’s of Sandboxing?



  • Aim to be number 1 in the search engine if you’re a new website. Using popular keywords or phrases such as “cheap flights to New York” in your website will automatically show red flags to Google.
  • Change the theme of your website. Going from being a beauty website to changing it to a travel website overnight because you’ve been put in the sandbox will only mean Google ‘proved’ your website was a spam site. Let Google see that you are consistent and chances are your time in the sandbox will be short.
  • Cease working on it altogether. If you suddenly decide to stop working on your website while you are in the sandpit, chances are that once your website starts to re-rank, you will rank poorly.
  • Keyword Hack! If you add a lot of keywords and use them throughout your site, Google will just think you’re trying to hit it from all angles and will either poorly rank you or throw you in the sandbox.


  • Publish your website before it’s ‘perfect’. If Google see’s your site is gradually being worked on and you have no keywords, they are less likely to sandbox you because you don’t appear to be a spammer with a set site format that is automatically published.
  • Add less popular keywords and phrases – so as an example, rather than using “Cheap flights to New York” try “Low cost flights from Dallas To JFK” – the search phrase is still hugely popular but not as broad as the original one mentioned.
  • Be persistent. If you continue to put up new content and source inbound links, Google will see that you are a real person rather than a bot or spammer. If you still end up in the sandbox, chances are your time there could be short and once you are out of it, you will rank well.

Most Importantly

Remember that thousands of websites are in the same position as you are and you can still drive traffic to your website using inbound links and social media. Don’t give up on your website because you have been sandboxed or have poor rankings. A website can be built overnight but being maintained and growth is something you will always have to work on.

To Summarise

I hope this guide on Google Sandboxing has been useful and informative for you. If you have any questions about this, feel free to leave a comment below or tweet us @purelysocialtip

Until next time..


Launching a New Product or Service? Here’s How to Create a Content Marketing Plan to Reach Your Audience + Win Sales

How to Create a Content Marketing Plan

Nobody likes a cold caller or an in-your-face salesman that doesn’t let you get away. When it comes to investing in a product we want choices. We like to build trust and find out how it works. In a world where marketers can easily put their product in front of you on Facebook, through Google or pop into your inbox – the “hard sell” can quickly be deleted and ignored. To promote a new service or product, we need to engage, show you’re an expert and provide value. And – that’s why content marketing is key.

Here’s How Content Marketing Will Grow Your Business

Provide value

We love getting as much as we can for our money. And – as a species, we LOVE freebies! And, that’s why offering free downloadable guides and resources work so well. You’re giving your potential client much more than a product or a service. You are proving that you are the solution to their problems.

If your audience has spent time reading your blog or chosen to download a guide, they know you know what you’re talking about. And before getting told about your new product or service, they trust your brand.

Enhance your SEO

In addition to building trust, content marketing ticks all of the SEO boxes too.

Say goodbye to the‘black hat’ SEO days.

Google now sees good, helpful SEO optimized content as the #1 ranking factor your website. The more helpful content you publish on your website, the more search engines indexes you.

And – the more your content is found on a search engine, the more chance you’ll have of connecting with a potential client.  

Engage with your audience + start conversations

By default, we engage with people and emotions. Showing our personality through the content we post on social media, blog posts, emails, online forums – we build meaningful relationships. Our ability to interact is what builds customer loyalty and wins a sale.

Become an expert

We’ve touched on how we need trust to make a purchase.

If you’re making a claim that you’re social media services will increase sales. You’ve gotta give evidence for that skill set. Through your content marketing you can demonstrate your ability to solve problems. You can feature case studies and prove your products/services are worth investing in by posting testimonials.

Using a combination of content marketing strategies you can provide rich information that’ll build your authority and put you ahead of your competitors.

To gain exposure and build as much hype around your product launch as possible, here are a few ideas to connect with your audience and get your name out there:

  1. Get Blogging!

Your blog should be your first point of call. As well as boosting your SEO, your blog posts will be the platform for the rest of your content marketing to build on.

Your blog posts don’t need to explain your new product or service, they just need to include keywords, spark interest and get your readers engaged with the advice you are publishing.

Brainstorm blog post ideas around the topic of your product/service that’ll be published in the six weeks prior, during and after your launch following this rough timeline and structure:

Blog Post 1: 2 weeks prior offering a free content upgrade to collect email addresses (after launch – update this post with banner images and product/service details)

Blog Post 2: 1 week before (after launch – update this post with banner images and product/service details)

Blog Post 3: On the day of launch offering a free guide based around the theme of your product/service to build your email subscribers

Blog Post 4: 1 week after launch

Blog Post 5: 2 weeks after launch including a free worksheet based on the theme of your product/service

Blog Post 6: 3 weeks after launch

  1. Create Opt-In Freebies to Embed into Your Blog Posts

As detailed above, you’ll see that we recommend creating free downloads to offer to your readers in Blog Posts 1, 3 and 5. These ‘lead magnets’ will get people signing up to your mailing list so you can get to work on priming  your audience for your product launch.

Follow our guide to designing an email sign-up form that can be embedded into your blog posts so you can automatically send out your freebie.  

  1. Set up an Email Sequence that’ll be sent to Your Freebie Downloaders & Mailing List

Email marketing is a great way to prime your audience for a service or product launch.

  • Brainstorm + write an email sequence of around 6 emails.
  • Send out 2 emails before launching.
  • And – send your mailing list 4 emails on or after the launch.

Here’s an example of an email sequence to your mailing list or after your freebie is sent out:

  1. Advice surrounding the theme of your product/service.
  2. Show how you/your business benefited from your product/service – the more personal the better – it’ll show what you’ve learnt from your journey and help your audience connect with you.
  3. Product launch email – feature case studies, your USPs and briefly mention your product/service. You may also want to link to recent blog posts related to the topic of your product/service.
  4. If you’re planning a webinar or Q&A on Periscope – send an email out to promote what they’ll learn from you & mention what you’re clients say.
  5. Pitch your product/service – mentioning an exclusive discount to email subscribers.
  6. Mention that it’s the last 24 hours of your discount and briefly go over the benefits of your product/service.
  1. Promote Your Freebies on Facebook Ads

Everybody loves a free gift.

As well as creating a post to promote your product/service launch, use Facebook Ads to promote your free downloadable guides.

People are more likely to trust a business that offers them free information in place of an advert of a service you’re offering.

In your Facebook advert, use your email sign-up URL to send out the freebie to your audience. You can find out how to find the email sign-up page URL in our How to Create an Email Newsletter Guide.

By creating a Facebook Ad, you can hit your demographic, offer a freebie to provide valuable helpful content that’ll show off your expertise and collect email addresses to add to your mailing list.

Through your mailing list you can start conversations with your potential customers, promote your recent content in your email newsletter and hopefully sell to them further down the line.  

  1. Facebook, Twitter + LinkedIn Posts

Write posts to direct traffic your blog posts and your new product/service for each social media network. For each link we recommend writing:

4x Twitter Posts

2 x Facebook Posts

1x LinkedIn Post

If you’re a member of a Facebook or LinkedIn group, post your content in places where it will be of most use.

  1. Guest Blog!

An amazing way to reach your target audience AND improve your website’s SEO is by guest blogging. Here’s how to promote your product/service through guest blogging:

  • Firstly, research businesses/blogs/websites which has a similar target audience to yours.
  • Email them to see whether they accept guest posts.
  • Brainstorm blog post ideas surrounding the theme of your product/service.
  • Arrange to publish your guest blog around on or after your product/service launch.

Find out why publishing content on sites is useful your website’s SEO in our article: A Beginner’s Guide to SEO.

  1. Upload Images to Instagram and Pinterest to Promote Every Blog Post

Create a pinworthy image for every blog post you create. Pin this to your boards + shared boards to get as much traffic as possible.

On Instagram, publish images featuring a question that relates to the content of your blog post. By posting these images to your Instagram with relevant hashtags you can hopefully kickstart a conversation with your potential audience.

  1. Lead a Q+A And/Or Tutorial on Periscope

An amazing way to show your expertise and connect with your potential clients is by using Periscope. Here you can host a livestream of a tutorial or Q+A related to your product or service.

What’s best is that your audience can interact with you and other watchers in the chat running at the same time as your live stream. Unlike educating your audience through a blog post, Periscope allows you to connect with your audience as well as your audience engaging with you.

You can briefly mention the benefits of your product/service and direct watchers to your website to find out more.

New to Periscope? Find out all you need to know in our Beginner’s Guide to Periscope blog post.

  1. Host a Webinar

Webinars are an awesome platform for generating revenue – they’re becoming increasingly popular too! Here are a few ideas for your webinar:

  • Think of one of your FAQs or what your potential client would like to learn from you. Use this idea for the basis of your webinar.
  • You can host the same webinar 2 or 3 times.
  • Pitch your product/service at the end of the webinar.

Questions? Comments? Leave them below or reach out to us on Twitter! We love to engage!

Google Analytics: Step By Step Guide



As a lot of you will know, Google has a host of tools available for web developers and bloggers on everything from Analytics, to sharing documents, Adsense and even Adwords where you can advertise your site at the top of Google search pages.

Today, we’re starting with Analytics which allows you to track everything from the age and gender of your visitors to how a specific post has performed on your website.

So let’s get started!

Setting Up An Account


  1. Head on over to and create a simple google account using your
    email address and a password. If you already have a google account for Gmail or Youtube, you will be able to sign in with this.
  2. Once registration is complete, head on over to and click on “sign in” on the top right corner, before selecting “Google Analytics” from the drop down menu.
  3. You will then be redirected to a new page where you will be asked to “sign up”, click on this.
  4. Enter an account name of your choice, your website and a few other straight forward questions. I would recommend leaving all of the “Data Sharing Settings” ticked as recommended by Google themselves. However, do have a read through them and decide for yourself before clicking on “Get Tracking ID”
  5. Accept the terms and conditions once you have read them.
  6. You will then be issued your verification code which you will need to insert into your html, PHP or Tags of every page you wish to use analytics for on your website. (I recommend the index page first and foremost but ultimately the whole website.)
  7. Once that is done, your site is verified and you can move onto using Analytics!

Okay so now that you have set up your account, it might take a day or so to show any information. Once this appears, you’re ready to start viewing your website or blog’s analytics.

“Analytics” basically refers to visitor information such as:

  • How many people visited your website or individual page
  • What time they visited
  • How they found you (if they clicked a link on social media or search engine)
  • How long they spent viewing the content (and if they clicked on links etc)
  • The age and gender of the visitor0
  • Location of the visitor (US, UK, Australia, Europe, China etc)

A lot of terminology on Google can be confusing if you’ve never used Analytics before, so I thought before we went any further that I would explain some important ones.

  • Sessions – This refers to a group of interactions from one user. A session refers to multiple pages being viewed, social interactions and events.
  • Users – An individual who Is viewing your content
  • Page Views – How many pages your visitors looked at on the site.
  • Pages/Session – How many pages were viewed during a session
  • Avg. Session Duration – The amount of time spent on the site
  • Bounce Rate – The Percentage of visitors who leave your site after viewing just one page.
  • % New Sessions – percentage of views from new visitors to your website (rather than recurring)

So there you have all of the Google Terminology explained. Now, let’s move on to navigating through your Analytics control panel.

Once you’ve signed in to your analytics account, you will be taken to a page that looks like this:


image-2 (1)


So let’s just talk through some of the navigaton on the left side where you will see options such as Dashboard, Shortcuts etc

  • Dashboards

Dashboards basically allow you to create your own “dashboard” where you can view the elements which are most important to you at a glance. For more information on setting up a Dashboard, head on over to Google Help Pages.

  • Shortcuts

Shortcuts allows you to view your most commonly viewed reports straight from your home tab. For more help on Shortcuts, visit Google Help Pages.

  • Intelligence Events

Intelligence Events lets you know about changes in traffic on a daily, weekly or monthly basis. For fore help on Intelligence events, Click here.

  • Real Time

This is addictive!! Say for example you Tweet a link to your followers and want to see how it translates to clicks on your site, then click on Real Time where you will see activity as it happens. It really is addictive to watch. I’ve spent many hours watching people roam my website. #GetALifeHolly

  • Audience

Now this is the most important aspect of Analytics (In my opinion). This is where you find out who your visitor is, where they came from, how they got there, where they clicked, how long they stayed, their gender, age and location and so forth.




By clicking on ‘overview’ you will be given a brief look at your demographics such as how many visitors you received during a specific time frame. You’ll be given a few different statistics such as Bounce Rate and Pageviews which I referred to earlier. You’ll also be given a list of nationalities of your visitors whether they be viewing from the US, UK, Australia, Europe or otherwise.

  • Active Users

If you look at the navigation on the left again, you will see “Active Users”. To put it simply, Active Users are unique visitors. For me, I use this the least of all the features on the Analytics.

  • Demographics

The Demographics overview will let you know how many of your visitors are male or Female. It will also let you know which age group they fall into which is great for tailoring future content.

  • Interests

The ‘Interests’ section lets you see what interests your visitors have. So for example they might be sports fans, or car lovers. Google is a clever search engine and collects a lot of information from it’s users.

  • Geo

This will show you which Geographical location you are being visited from. This is really handy again for catering content to your main visitors – for example if 7% of your website’s visitors are visiting from Australia, it might be worth referring to Australian issues or events on your website.

  • Behaviour

This basically lets you know what your visitors did whilst viewing your content. You will see how long they spent on the site, which pages they visited, which links they clicked and if they engaged or interacted with you – such as sharing your links etc.

  • Technology

Technology allows you to see which web browsers and internet networks were used to find and browse your website. So for example, this will let you know if the majority of your visitors used Firefox or Internet Explorer.

  • Mobile

Mobile will inform you of which device they used when visiting your website, for example, Tablet, Mobile or Desktop. Google has even listed exact phone and tablet models of your users, so you will be able to see if the majority of your visitors prefer Apple or Samsung products as an example.

  • Custom

This is pretty self explanatory but again, Google give you the option to customise which items you view so you can find it all in one place.

  • Benchmarking

This is a VERY important part of Analytics. Benchmarking let’s you see how your visitors came across your website. So for example, if they clicked on a link in Twitter, found it in a search engine, email newsletter or directly typed it into the URL field. This is important so that you can focus on the traffic sources that give you the highest amount of views.

  • Users Flow

Users Flow let’s you see which page your visitors landed on when they first entered your website and which demographics landed there.

  • Acquisition

This is very similar to benchmarking but is much more streamlined. It allows you to see the referring sites and/search that was used to find your website at a glance.

I think I’ve mentioned everything there is to know about Google Analytics. Feel free to let us know if there’s anything I’ve missed and I hope this has been useful to you – I know that when I was starting out, a guide like this would have made my life much easier!

As always, let us know your comments below or tweet us @purelysocialtip

Until next time!

Holly x

How Personal Should You Make Your Social Media?


We all have been there – we see a tweet that is borderline offensive but is hilarious and we’ve hit ‘favourite’ before we’ve even thought about the repercussions. As a Blogger of almost five years (and a self confessed social media addict), I can definitely empathise.

I have seen some bloggers go from zero to five thousand followers in a day because of a single tweet. With that said, on the flipside I’ve also seen some businesses go from having 120,000 followers and loosing more than 20,000 followers in an instant because they’ve offended people by being too personal, or by ‘liking’ something that can be disagreed with.

I know a lot of you reading this are businesses looking for advice on how personal to keep your social media and there are also a lot of Bloggers looking for the same information which is why this article will be split into two sections.

The rules for Bloggers and Businesses for social media are very different and so I wanted to keep this clear and individual for both genres.

First thing’s first, let’s talk about it from a business point of view.

1 – Businesses Should Keep It Professional With A Hint Of HumourIMG_2131

The title might seem pretty self explanatory but let me just go into a bit more detail. Businesses, whether you run an online shop or service, are seen as ‘professional’. I would probably expect some Bloggers to say something offensive or using profanity now and again, but I always expect a business to be professional. I don’t really want to see a business sharing their opinions or using profanity. If I am going to spend money with someone, I want to feel safe and know that if I choose to complain to the business, I will be met with professionalism. At the same time, I also want to know that the business is human and has a sense of humor.

2 – So, what is ‘too’ personal in Business?

Here is a list of ‘No-No’s’ for any business on social media:

  • Do not establish any online friendships on a business account
  • Do not use profanity in your statuses.
  • Do not ‘favourite’ or ‘like’ any statuses that contain profanity or potentially offensive statuses.
  • Do not engage in arguments.
  • Do not post any images that were not taken by you or that you do not have permission to use.
  • Do not engage in or post any political, religious or sexual discussions.

3 – What Should My Business Be Personal With

Now that I’ve given you a list of things you shouldn’t do, it’s only fair to give you a list of what to do.IMG_2130

  • Do respond to any messages of complaint or query about an order or otherwise.
  • Do always mention the person’s name in the response (it makes it more personal to the individual).
  • Do always thank users for their message
  • Do keep things light hearted. For example “It seems our website has been enjoying our relaxation products a bit too much! We’re working on getting getting the website working again and apologise for any inconvenience”
  • Do show respect. Be sure to post statuses of respect in regards to the deaths of popular people (celebrities) for example “Rest In Peace Whitney Houston. We will forever be affected by your music”.
  • Do post cute animal pictures. Everybody loves a cute cat!

These tips will definitely keep your business on the right path on Social Media. If all else fails and you instantly regret posting a status or make an embarrassing spelling mistake, then there is always the delete button. We’ve all been there!

Now moving on to Bloggers.

1 – Bloggers should keep it personal with a hint of business.IMG_2132

I’m completely reversing the formula in comparison to how businesses should behave on Social Media.

I’m a Blogger, so writing about how to behave on social media as a Blogger is really easy for me. I have literally made every mistake in the book so I can 100% talk with experience.

People read blogs to feel connected with someone. I read blogs because I like to hear their opinions on products, fashion and even politics. So it’s important that your social media feeds aren’t just filled with “have you seen my blog post? Visit” type posts.

When users follow you, or visit your social media, they’re looking for a real time version of your personality. They want to connect with you and are happy to read about your daily activities and hear all about the first date that went wrong. What users don’t want to see is controversy for the sole point of being controversial and trying to get followers. It’s difficult knowing boundaries as a Blogger on social media as users still expect a ‘degree’ of professionalism from Bloggers as people of online influence.

2 – What Not To Do On Social Media As A Blogger

Here is a list of a few things I recommend a Blogger does not do on social media:

  • Do not get involved in arguments or heated debates. It just portrays you as a ‘troll’.
  • Do not post ‘click bait’ titles to your blog – followers see straight through them and invariably dislike it. (Click Bait titles are catchy titles such as “I’m Marrying My Dog?” when actually you simply say “I love my dog so much I’d marry him if I could” within a blog post that is completely different to the status).
  • Do not post images that belong to other bloggers unless you have their permission.
  • Do not start a campaign unless it is something you truly are passionate about and there are no other likeminded campaigns to get involved with. Followers see it as attention seeking and invariably unfollow.
  • Do not post controversial statuses just to get followers.
  • Do not criticise other bloggers or celebrities. Followers just think of it as ‘sour grapes’.
  • Do not post anything sexually explicit, religiously controversial or politically damning. You could be sued. Yes, it has happened to other bloggers.

These are the holy grail of social media No’ No’s for Bloggers so be sure to stick to them.

3 – What should I be posting as a Blogger on Social Media?

Here’s a list of a few things I would recommend posting as a blogger on social media:

  • Do show a BTS (Behind The Scenes) image – people love to see how you work when you’re creating content.
  • Do reply to people who take the time to tweet or message you. It’s just good manners and makes you more human.
  • Do post positive quotes and memes – these are a ‘favourite’ and ‘liking’ goldmine.
  • Do let people see snippets of your life, such as your meals, workouts, outfits and so forth.
  • Do get involved in discussions – politely!
  • Do advertise your blog content (2-3 times per day is most effective)

These ‘do’s will be sure to keep your social feed interesting at the same time as serving it’s purpose which is ultimately to drive traffic to your blog.As you can see, being a business and being a blogger are two very different things and as such come with very different ‘guidelines’ for social media.

One thing that does apply to both bloggers and businesses is that if you are sent a ‘troll’ like message which contains profanities and is derogatory to you or your business, then simply do not draw attention to it and ignore it. Rising to it encourages more comments of the same nature and makes you or your business look bad at the same time.

I hope you’ve found this article helpful! If you have any questions or suggestions, then feel free to comment below or tweet us @purelysocialtip

Until next time!

Holly x